---
title: "Talcum Powder for Men — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/talcum-powder-for-men"
last_updated: "2026-08-09T15:30:25.391Z"
locale: en
meta:
description: "Niche score 46/100 · £77K/yr market · 77K searches/yr · £7.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £77K/yr market · 77K searches/yr · £7.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Talcum Powder for Men — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **talcum powder for men**
**Skip it**
Prices mostly outside the sweet spot ($2.86–$14.09) — this niche doesn't clear our bar today.
Market size 19Growth 47Conversion 96Competition 29Returns 99Price range 0Avg price 20Brand share 33Review moat 43Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,166.95**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£7.04**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£77K**
£77K/yr · 77K searches
**Price range**
**Bad****£2.86–£14.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, talcum powder for men is a £77K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **talcum powder for men market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£70K–£88K**
- units × avg price
- **Conversion rate**
- **14.2%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **57%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**108**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 99%
**Open market**
**12%**
- Yardley24% - Generic21% - NO HAIR CREW18% - Cuticura18% - SSR5% - SLEEPY SKIPPER3% - Open — no brand owns it (9 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.6% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/talcum-powder-for-men/trend)
## **Top talcum powder for men search terms**
- **talcum powder for men**42K/yr+16.3%13.7% conv. - **mens talcum powder**20K/yr+24.0%12.9% conv. - **mens talc**10K/yr+7.7%13.8% conv. - **mens talcum powder uk**5K/yr+22.6%10.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/talcum-powder-for-men/search-terms)
## **Top talcum powder for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£12K20%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NO HAIR CREW Intimate Powder for Men 100 g Fights Sweat Odour & Chafing**NO HAIR CREW**£8.31**4.4★3,053 rev](https://www.amazon.co.uk/dp/B096MRBLHG) [2**Body Powder for Men 100% Talc-Free Body Powder 2 Pack (250g Each) Aqua Fresh & Cool Musk Anti-Chafing Sweat Control & Odour Protection**Generic**£6.12**4.6★83 rev](https://www.amazon.co.uk/dp/B0FTZ85V8S) [3**CUTICURA Mildly Medicated Body Powder 250g | Personal Hygiene | Sweat Control | Chafing & Friction Prevention | Itching Relief**Cuticura**£3.37**4.7★995 rev](https://www.amazon.co.uk/dp/B0D5DNBNDT) [4**Yardley London Gentleman Classic Talcum Powder 250 g**Yardley**£6.30**4.4★8,766 rev](https://www.amazon.co.uk/dp/B00G4UCAD0) [5**Yardley London Gentleman Deodorizing Talc Talcum Powder for Men 100Gm**Yardley**£4.89**4.3★3,576 rev](https://www.amazon.co.uk/dp/B00G4UC9SG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2xNUAGE Body Powder for Men 100% Talc-Free Body Powder Aqua Fresh & Cool Musk Anti-Chafing Sweat Control & Odour Protection 2 Pack (250g Each)**Generic**£7.86**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GNMM9WS8) [**Body Powder for Men 100% Talc-Free Body Powder 2 Pack (250g Each) Aqua Fresh & Cool Musk Anti-Chafing Sweat Control & Odour Protection**Generic**£6.12**83 rev9mo ago](https://www.amazon.co.uk/dp/B0FTZ85V8S) [**Nuage Men Talc-Free Body Powder 250g x2 Cool Musk & Aqua Fresh Anti-Chafing & Moisture Absorbing**Generic**£9.42**21 rev9mo ago](https://www.amazon.co.uk/dp/B0G566NRZR) [**New Nuage Talc Free Body Powder for Men Bundle 250g Cool Musk & 250g Aqua Fresh 2 Pk Talc Free Powder for Women & Men Anti-Chafing & Fresh Skin by GBH**Great British Home**£8.52**42 rev1y ago](https://www.amazon.co.uk/dp/B0FDGGW3N1) [**SDMAX Gym Body Powder Moisture Absorption Anti-Chafing Protection Cooling and Soothing Effect Lightweight and Non-Greasy Compact Pleasant Fragrance (75gram) (3PCS)**SDMAX**£9.96**20 rev2y ago](https://www.amazon.co.uk/dp/B0D8J91KF2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2xNUAGE Body Powder for Men 100% Talc-Free Body Powder Aqua Fresh & Cool Musk Anti-Chafing Sweat Control & Odour Protection 2 Pack (250g Each)**Generic**£7.86**4.5★**▲ 323%**](https://www.amazon.co.uk/dp/B0GNMM9WS8) [**Body Powder for Men 100% Talc-Free Body Powder 2 Pack (250g Each) Aqua Fresh & Cool Musk Anti-Chafing Sweat Control & Odour Protection**Generic**£6.12**4.6★**▲ 71%**](https://www.amazon.co.uk/dp/B0FTZ85V8S) [**Nuage Men Talc-Free Body Powder 250g x2 Cool Musk & Aqua Fresh Anti-Chafing & Moisture Absorbing**Generic**£9.42**4.1★**▲ 67%**](https://www.amazon.co.uk/dp/B0G566NRZR) [**CUTICURA Mildly Medicated Body Powder 250g | Personal Hygiene | Sweat Control | Chafing & Friction Prevention | Itching Relief**Cuticura**£3.37**4.7★**▲ 49%**](https://www.amazon.co.uk/dp/B0D5DNBNDT) [**Yardley Elegance Perfumed Talcum Powder 100gm**Yardley**£4.86**4.4★**▲ 29%**](https://www.amazon.co.uk/dp/B00G4UBQDK)
**~~View all trending →~~**
## **What buyers say about talcum powder for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“Delightful fragrance”*
**Quality-Overall**17%
*“Great powder”*
**Value For Money**13%
*“Good price”*
**Advertised Vs Actual Product**5%
*“Does what it says”*
**Soft Feel**5%
*“So soft”*
**Moist/Dry**4%
*“is amazing at keeping your skin dry”*
**Allergies**4%
*“It certainly helps remove itchiness”*
**Efficiency**3%
*“It works well very quickly _ would recomend”*
**Ingredients-Overall**3%
*“Good stuff, doesn't contain talc and not too powdery, doesn't create a dust cloud”*
**Ease Of Use**2%
*“Quick and easy”*
### **What buyers complain about **
**Smell**21%
*“Scent is dissapointing”*
**Quality-Overall**12%
*“so poor quality containers”*
**Value For Money**11%
*“To expensive”*
**Allergies**5%
*“Allergic reaction”*
**Size-Overall**5%
*“Small”*
**Leak-Proof**3%
*“On trying to use the product, the lid wouldn't come off eventually it popped off spilling most of the powder in the tub on the floor and myself”*
**Ease Of Use**3%
*“makes it a pain to use”*
**Advertised Vs Actual Product**2%
*“A brilliant alternative to Johnsons ad its slightly medicated”*
**Sensitivity-Overall**1%
*“Avoid if you have sensitive skin”*
**Thickness**1%
*“Not for me I found this a bit thick and lumpy”*
### **Top return reasons **
**Leak-Proof**32%
**Size-Overall**11%
**Advertised Vs Actual Product**10%
**Smell**8%
**Ease Of Use**5%
**Functionality-Overall**4%
**Defective Material/Parts**4%
**Ingredients-Overall**4%
**Quality-Overall**3%
**Skin Health**3%
## **Common questions**
- **Is talcum powder for men profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 21 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the talcum powder for men niche?**
- 15 brands and 108 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in talcum powder for men?**
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for talcum powder for men peak?**
- Demand peaks in Aug–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the talcum powder for men niche?**
- Listings span £2.86–£14.09; the average listing price is £7.04 (sweet spot $15–$100). The average incumbent carries 2,167 reviews — the moat a new listing must climb.
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