---
title: "Tabac — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/tabac"
last_updated: "2026-08-09T17:11:15.032Z"
locale: en
meta:
description: "Niche score 45/100 · £38K/yr market · 47K searches/yr · £11.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £38K/yr market · 47K searches/yr · £11.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tabac — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **tabac**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 29Conversion 76Competition 63Returns 100Price range 59Avg price 46Brand share 0Review moat 62Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,004.42**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£5.26–£29.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.46**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£38K**
£38K/yr · 47K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tabac is a £38K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tabac market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£46K–£57K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#214**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **73%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 94%
**Open market**
**0%**
- Tabac Original100%
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — +2.8% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/tabac/trend)
## **Top tabac search terms**
- **tabac**29K/yr+15.4%6.8% conv. - **tabac aftershave for men**15K/yr-19.9%12.3% conv. - **tabac aftershave**3K/yr-2.6%9.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/tabac/search-terms)
## **Top tabac products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£3K12%£5K16%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tabac Original Aftershave Lotion for Men 100ml - Refreshing Post-Shave with Classic Scent**Tabac Original**£9.11**4.6★1,948 rev](https://www.amazon.co.uk/dp/B001390I3Q) [2**Tabac Original After Shave Lotion Moisturises and Revitalises 150 ml (Pack of 1)**Tabac Original**£13.18**4.5★3,336 rev](https://www.amazon.co.uk/dp/B000Q0X92U) [3**Tabac Original Aftershave Lotion for Men 300ml**Tabac Original**£18.31**4.6★1,671 rev](https://www.amazon.co.uk/dp/B000C1VZX8) [4**Tabac Original Mens Eau de Cologne Splash 150ml - Classic Fragrance with Woody Aromatic Notes**Tabac Original**£15.32**4.6★1,015 rev](https://www.amazon.co.uk/dp/B002OS08QW) [5**Tabac Original Eau de Cologne for Men 100ml - Timeless Masculine Fragrance with Classic Scent**Tabac Original**£12.44**4.4★1,103 rev](https://www.amazon.co.uk/dp/B001RK9814)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tabac Original Bath & Shower Gel for Men 200ml - Classic Masculine Fragrance with Spicy Woody & Musky Notes - Nourishing Formula for Freshness and Skin Hydration**Tabac Original**£6.56**13 rev9mo ago](https://www.amazon.co.uk/dp/B0FV2YKM3L) [**Tabac Original Beard Shampoo & Conditioner 200ml - 2-in-1 Grooming Formula for Men - Cleanses Softens & Nourishes Beard and Hair with Classic Spicy Woody Fragrance**Tabac Original**£7.91**2 rev9mo ago](https://www.amazon.co.uk/dp/B0FKGM92HC) [**Tabac Original Shaving Soap in a Jar 125 g (Pack of 1)**Tabac Original**£10.65**318 rev2y ago](https://www.amazon.co.uk/dp/B0CG8VNWJT) [**Tabac Wild Ride | After Shave Spray - Exciting - Aromatic - Fresh - Awakens Adventure Lust | 125 ml Natural Spray**Tabac Original**£9.01**358 rev3y ago](https://www.amazon.co.uk/dp/B0BCQMLT22) [**After Shave Lotion 100 ml**Tabac Original**£10.13**1,671 rev3y ago](https://www.amazon.co.uk/dp/B0BF97QV5X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tabac Original Bath & Shower Gel for Men 200ml - Classic Masculine Fragrance with Spicy Woody & Musky Notes - Nourishing Formula for Freshness and Skin Hydration**Tabac Original**£6.56**4.4★**▲ 270%**](https://www.amazon.co.uk/dp/B0FV2YKM3L) [**Tabac Original Beard Shampoo & Conditioner 200ml - 2-in-1 Grooming Formula for Men - Cleanses Softens & Nourishes Beard and Hair with Classic Spicy Woody Fragrance**Tabac Original**£7.91**5.0★**▲ 143%**](https://www.amazon.co.uk/dp/B0FKGM92HC) [**After Shave Lotion 100 ml**Tabac Original**£10.13**4.6★**▲ 108%**](https://www.amazon.co.uk/dp/B0BF97QV5X) [**Tabac Original | Shaving foam with the unmistakable scent of Tabac Original - ideal preparation for a close wet shave - Original since 1959 | 200 ml**Tabac Original**£6.42**4.3★**▲ 108%**](https://www.amazon.co.uk/dp/B00PS4Z20G) [**Tabac Original Shaving Soap in a Jar 125 g (Pack of 1)**Tabac Original**£10.65**4.7★**▲ 71%**](https://www.amazon.co.uk/dp/B0CG8VNWJT)
**~~View all trending →~~**
## **What buyers say about tabac**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**55%
*“Classic smell”*
**Quality-Overall**15%
*“Excellent product”*
**Value For Money**9%
*“Good price”*
**Lather**5%
*“Great shaving soap smells good lots of lather”*
**Advertised Vs Actual Product**4%
*“Does the job”*
**Durability**3%
*“Great longevity”*
**Soft Feel**2%
*“gets bristles very soft for easy shaving”*
**Allergies**2%
*“leaves a soft skin with no irritation”*
**Moist/Dry**1%
*“the cap gives an excellent seal to prevent the deodorant drying out”*
**Efficiency**1%
*“Works well,”*
### **What buyers complain about **
**Smell**34%
*“Smell”*
**Allergies**8%
*“my face is burning quite fiercely”*
**Value For Money**7%
*“A bit expensive”*
**Durability**5%
*“does not last long on my partner”*
**Skin Health**5%
*“It stings and doesn't calm the skin as well as other after shave balms”*
**Thin**5%
*“A bit thin”*
**Quality-Overall**5%
*“Feels like a cheap deodrant”*
**Weight Light**5%
*“a little lighter”*
**Advertised Vs Actual Product**3%
*“Attributes Wrong”*
**Suitability Winter Weather**3%
*“However, these are the colder months at the moment”*
### **Top return reasons **
**Smell**55%
**Advertised Vs Actual Product**23%
**Value For Money**14%
**Dilute/Watery**9%
## **Common questions**
- **Is tabac profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the tabac niche?**
- 1 brands and 80 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tabac?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.1%.
- **When does demand for tabac peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the tabac niche?**
- Listings span £5.26–£29.01; the average listing price is £11.46 (sweet spot $15–$100). The average incumbent carries 1,004 reviews — the moat a new listing must climb.
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