---
title: "Sweet Bee Magnesium Butter — £320K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/sweet-bee-magnesium-butter"
last_updated: "2026-08-05T22:33:21.129Z"
locale: en
meta:
description: "Niche score 45/100 · £320K/yr market · 222K searches/yr · £14.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £320K/yr market · 222K searches/yr · £14.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sweet Bee Magnesium Butter — £320K/yr Amazon UK Niche (2026) - Flapen"
---
# **sweet bee magnesium butter**
**Skip it**
Soft demand (-40.4% this quarter) — this niche doesn't clear our bar today.
Market size 52Growth 5Conversion 88Competition 9Returns 99Price range 44Avg price 67Brand share 5Review moat 55Quality gap 80
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£14.01**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,298.44**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£320K**
£320K/yr · 222K searches
**Price range**
**Okay****£5.89–£22.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-40.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sweet bee magnesium butter is a £320K/yr Amazon United Kingdom market (222K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sweet bee magnesium butter market data**
- **Units sold / yr**
- **25K–30K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£350K–£420K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**42**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Sweet Bee Organics48% - Feather & Down38% - fierce nature6% - Longevity3% - BetterYou3% - NaturallyMum2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -40.4% search growth over the last 90 days.
18K13KSpike '25Black Friday '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/sweet-bee-magnesium-butter/trend)
## **Top sweet bee magnesium butter search terms**
- **magnesium butter**39K/yr-38.4%8.4% conv. - **sweet bee organics magnesium butter**14K/yr+118.2%11.9% conv. - **magnesium balm**29K/yr-57.5%5.5% conv. - **feather and down magnesium sleep butter**13K/yr-21.2%14.2% conv. - **sweet bee magnesium butter**30K/yr-66.7%10.0% conv. - **magnesium butter for sleep**23K/yr-53.4%11.0% conv. - **magnesium body butter**12K/yr-17.6%6.8% conv. - **sweet bee organics**15K/yr-31.6%2.9% conv. - **sweet bee**8K/yr-12.0%4.0% conv. - **magnesium balm feet**9K/yr-59.5%6.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/sweet-bee-magnesium-butter/search-terms)
## **Top sweet bee magnesium butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£32K20%£64K30%£96K40%£128K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Feather & Down Magnesium Butter for Sleep - Lavender & Chamomile Soothing Body Butter (300ml) to support relaxation in your self care routine.**Feather & Down**£5.89**4.5★3,623 rev](https://www.amazon.co.uk/dp/B09B2HVKH6) [2**Sweet Bee Magnesium Body Butter with Shea Butter | Moisturizing Body Cream for Dry Skin | Rich Hydrating Formula | Non-Greasy Skin Care | Lavender 120ml**Sweet Bee Organics**£22.19**4.2★870 rev](https://www.amazon.co.uk/dp/B0D7QQYK21) [3**Sweet Bee Magnesium Butter for Sleep and Relaxation | Fragrance Free Magnesium Cream with Shea Butter | Magnesium Balm for Feet and Muscle Recovery | Calm Sleep Balm Body Moisturizer | 120ml**Sweet Bee Organics**£22.29**4.2★870 rev](https://www.amazon.co.uk/dp/B0D4B6X4WV) [4**Fierce Nature Magnesium Tallow Balm Natural Body Balm for Muscle Aches Strains and Relaxation Organic Sleep Support Cream Unscented 100g**fierce nature**£18.29**4.4★271 rev](https://www.amazon.co.uk/dp/B0CX5FCLQX) [5**Sweet Bee Magnesium Butter - Soothing Magnesium for Sleep & Relaxation with Shea Butter - Moisturizing Magnesium Balm for Muscle Recovery - Nourishing Magnesium Cream for Sleep - Lavender 35ml**Sweet Bee Organics**£12.50**4.2★870 rev](https://www.amazon.co.uk/dp/B0H1NGJGZ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sweet Bee Magnesium Butter - Soothing Magnesium for Sleep & Relaxation with Shea Butter - Moisturizing Magnesium Balm for Muscle Recovery - Nourishing Magnesium Cream for Sleep - Lavender 35ml**Sweet Bee Organics**£12.50**870 rev2mo ago](https://www.amazon.co.uk/dp/B0H1NGJGZ1) [**Longevity Magnesium Butter Cream for Better Sleep - 100g Vegan High-Strength with Lavender Chamomile - Fast Absorbing Muscle Relaxation**Longevity**£13.48**91 rev11mo ago](https://www.amazon.co.uk/dp/B0FN7K51CR) [**Feather & Down Magnesium and Passionflower Dreamy Sleep Cloud (290ml) - Whipped Body Butter Infused with Magnesium and Passionflower Extract Calms for Anxiety & Stress Relaxation Aromatherapy**Feather & Down**£8.39**179 rev1y ago](https://www.amazon.co.uk/dp/B0FD3YRH8Y) [![Magnesium Butter [NATURAL & VEGAN] - Topical Magnesium Chloride Cream Butter Support for Sleep Bone Heart & Muscle Health - Lavender & Chamomile High Strength Balm - Made in UK & Safe for Kids](https://m.media-amazon.com/images/I/512HOTOZzaL.jpg)**Magnesium Butter \[NATURAL & VEGAN\] - Topical Magnesium Chloride Cream Butter Support for Sleep Bone Heart & Muscle Health - Lavender & Chamomile High Strength Balm - Made in UK & Safe for Kids**NaturallyMum**£16.61**174 rev1y ago](https://www.amazon.co.uk/dp/B0FC6WSPZC) [**Sweet Bee Magnesium Body Butter with Shea Butter | Moisturizing Body Cream for Dry Skin | Rich Hydrating Formula | Non-Greasy Skin Care | Lavender 120ml**Sweet Bee Organics**£22.19**870 rev1y ago](https://www.amazon.co.uk/dp/B0D7QQYK21)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sweet Bee Magnesium Butter - Soothing Magnesium for Sleep & Relaxation with Shea Butter - Moisturizing Magnesium Balm for Muscle Recovery - Nourishing Magnesium Cream for Sleep - Lavender 35ml**Sweet Bee Organics**£12.50**4.2★**▲ 659%**](https://www.amazon.co.uk/dp/B0H1NGJGZ1) [**Sweet Bee Magnesium Butter for Sleep and Relaxation | Fragrance Free Magnesium Cream with Shea Butter | Magnesium Balm for Feet and Muscle Recovery | Calm Sleep Balm Body Moisturizer | 120ml**Sweet Bee Organics**£22.29**4.2★**▲ 58%**](https://www.amazon.co.uk/dp/B0D4B6X4WV) [**Fierce Nature Magnesium Tallow Balm Natural Body Balm for Muscle Aches Strains and Relaxation Organic Sleep Support Cream Unscented 100g**fierce nature**£18.29**4.4★**▲ 20%**](https://www.amazon.co.uk/dp/B0CX5FCLQX) [**Feather & Down Magnesium Butter for Sleep - Lavender & Chamomile Soothing Body Butter (300ml) to support relaxation in your self care routine.**Feather & Down**£5.89**4.5★**— 2%**](https://www.amazon.co.uk/dp/B09B2HVKH6) [**Feather & Down Magnesium and Passionflower Dreamy Sleep Cloud (290ml) - Whipped Body Butter Infused with Magnesium and Passionflower Extract Calms for Anxiety & Stress Relaxation Aromatherapy**Feather & Down**£8.39**4.5★**— 3%**](https://www.amazon.co.uk/dp/B0FD3YRH8Y)
**~~View all trending →~~**
## **What buyers say about sweet bee magnesium butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**40%
*“smells sexy”*
**Quality-Overall**12%
*“Nice quality and easy to use before bed”*
**Soft Feel**7%
*“it does have relaxing effect”*
**Moist/Dry**7%
*“Lovely Moisturiser & Smells lovely”*
**Absorbency**5%
*“absorbs well”*
**Value For Money**4%
*“Good value”*
**Comfort-Overall**4%
*“Soothing and pleasant to use”*
**Thickness**2%
*“It also lasts ages as the consistency is thick”*
**Texture/Consistency-Overall**2%
*“The consistency is perfect”*
**Efficiency**2%
*“Actually works”*
### **What buyers complain about **
**Smell**19%
*“The smell is devine”*
**Value For Money**9%
*“expensive”*
**Allergies**8%
*“Caused a rash”*
**Sleep Quality**7%
*“which definitely doesn't help sleep”*
**Moist/Dry**7%
*“doesnt even moisturise”*
**Functionality-Overall**6%
*“Didn't work for me”*
**Texture/Consistency-Overall**5%
*“The texture of this item is very poor”*
**Hard Feel**3%
*“This time it was so hard it was unusable”*
**Size-Overall**2%
*“The tub is also quite large at 300 ml”*
**Ingredients-Overall**2%
*“It's as though the ingredients have not been properly blended”*
### **Top return reasons **
**Smell**54%
**Texture/Consistency-Overall**13%
**Defective Material/Parts**8%
**Functionality-Overall**5%
**Quality-Overall**4%
**Adhesion/Stickiness**3%
**Ease Of Use**3%
**Hard Feel**3%
**Side Effects**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is sweet bee magnesium butter profitable to sell on Amazon United Kingdom?**
- The niche generates £320K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -40.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the sweet bee magnesium butter niche?**
- 6 brands and 42 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in sweet bee magnesium butter?**
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.2%.
- **When does demand for sweet bee magnesium butter peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the sweet bee magnesium butter niche?**
- Listings span £5.89–£22.29; the average listing price is £14.01 (sweet spot $15–$100). The average incumbent carries 1,298 reviews — the moat a new listing must climb.
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