---
title: "sweat — £795K/yr Amazon United Kingdom Niche, Score 57/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/sweat"
last_updated: "2026-07-20T18:41:53.768Z"
locale: en
meta:
description: "sweat shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "sweat shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "sweat — £795K/yr Amazon United Kingdom Niche, Score 57/100 - Flapen"
---
# **sweat**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 73Growth 87Conversion 90Competition 3Returns 100Price range 68Avg price 78Brand share 0Review moat 36Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+88.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****£16.34**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£795K**
£795K/yr · 456K searches
**Price range**
**Good****£6.10–£33.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,949.83**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sweat is a £795K/yr Amazon United Kingdom market (456K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 57/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **50K–60K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£817K–£980K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **33%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **166 days**
## **Competition**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Driclor77% - Generic9% - Carpe8% - Perspi-Guard6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +88.9% search growth over the last 90 days.
23K18KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/sweat/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£159K40%£318K60%£477K80%£636K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Driclor Antiperspirant Roll On Applicator 20 ml Strong Antiperspirant for Excessive Sweating**Driclor**£6.10**4.5★8,388 rev](https://www.amazon.co.uk/dp/B008R7BT5S) [2**Carpe Underarm Anti Perspirant Deodorant Advanced Sweat & Odor Protection Formula - Antiperspirant for Women & Men Helps to Combat Excessive Sweating with Odor Control - Coconut Vanilla**Carpe**£33.58**4.2★1,108 rev](https://www.amazon.co.uk/dp/B0CPQMX5RR) [3**Perspi-Guard Maximum Strength Antiperspirant Spray Strong Deodorant for Excessive Sweating Hyperhidrosis Antiperspirant for Men & Women 50ml 1pk**Perspi-Guard**£10.15**4.3★7,324 rev](https://www.amazon.co.uk/dp/B004803YDI) [4**Generic Extra Strength Antiperspirant Roll-On Unscented 75ml**Generic**£16.67**4.4★29 rev](https://www.amazon.co.uk/dp/B0F41WNQ1J) [5**DRICLOR**Driclor**£11.07**4.6★665 rev](https://www.amazon.co.uk/dp/B0B76V7RMX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Carpe Underarm Anti Perspirant Deodorant Advanced Sweat & Odor Protection Formula - Antiperspirant for Women & Men Helps to Combat Excessive Sweating with Odor Control - Coconut Vanilla**Carpe**£33.58**1,108 rev1y ago](https://www.amazon.co.uk/dp/B0CPQMX5RR) [**Generic Extra Strength Antiperspirant Roll-On Unscented 75ml**Generic**£16.67**29 rev1y ago](https://www.amazon.co.uk/dp/B0F41WNQ1J) [**Driclor Solution Antiperspirant Roll On 75ml Pack of 2**Generic**£20.47**185 rev3y ago](https://www.amazon.co.uk/dp/B0BZZHSNG8) [**DRICLOR**Driclor**£11.07**665 rev8y ago](https://www.amazon.co.uk/dp/B0B76V7RMX) [**Driclor Antiperspirant Roll On Applicator 20 ml Strong Antiperspirant for Excessive Sweating**Driclor**£6.10**8,388 rev15y ago](https://www.amazon.co.uk/dp/B008R7BT5S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Carpe Underarm Anti Perspirant Deodorant Advanced Sweat & Odor Protection Formula - Antiperspirant for Women & Men Helps to Combat Excessive Sweating with Odor Control - Coconut Vanilla**Carpe**£33.58**4.2★**▲ 127%**](https://www.amazon.co.uk/dp/B0CPQMX5RR) [**DRICLOR**Driclor**£11.07**4.6★**▲ 77%**](https://www.amazon.co.uk/dp/B0B76V7RMX) [**Perspi-Guard Maximum Strength Antiperspirant Spray Strong Deodorant for Excessive Sweating Hyperhidrosis Antiperspirant for Men & Women 50ml 1pk**Perspi-Guard**£10.15**4.3★**— 5%**](https://www.amazon.co.uk/dp/B004803YDI) [**Driclor Antiperspirant Roll On Applicator 20 ml Strong Antiperspirant for Excessive Sweating**Driclor**£6.10**4.5★**— 2%**](https://www.amazon.co.uk/dp/B008R7BT5S) [**Generic Extra Strength Antiperspirant Roll-On Unscented 75ml**Generic**£16.67**4.4★**▼ 20%**](https://www.amazon.co.uk/dp/B0F41WNQ1J)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**16%
*“It does the job perfectly”*
**Smell**9%
*“not a bad smell”*
**Quality-Overall**8%
*“Great, consistent product”*
**Value For Money**8%
*“Good value for the price”*
**Moist/Dry**5%
*“but I am still dry so it absolutely works”*
**Advertised Vs Actual Product**4%
*“Does the job”*
**Allergies**3%
*“Much more effective than certain other popular high-strength brands and no irritation”*
**Durability**3%
*“lasted 12 months”*
**Ease Of Application**3%
*“Easy application and keeps you dry for many days”*
**Strength**3%
*“very strong”*
### **What buyers complain about **
**Allergies**22%
*“skin, says may cause some irritation”*
**Value For Money**9%
*“Waste of money”*
**Itch Relief**5%
*“itches so bad girlies”*
**Functionality-Overall**4%
*“Doesn't work”*
**Skin Health**4%
*“Burnt and irritated my skin”*
**Pain Relief-Overall**4%
*“A few times its caused a lot of irritation and soreness,”*
**Smell**4%
*“which was causing an unpleasant body odour”*
**Side Effects**3%
*“both times gave me chemical burn after less than an hour of use”*
**Burnt/Roasted/Overbaked**2%
*“it burns so much”*
**Size-Overall**2%
*“Small”*
### **Top return reasons **
**Value For Money**40%
**Dilute/Watery**20%
**Size-Overall**20%
**Advertised Vs Actual Product**20%
## **Common questions**
- **Is sweat profitable to sell on Amazon United Kingdom?**
- The niche generates £795K/yr across 6 tracked products. 90-day search growth is +88.9%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the sweat niche?**
- 4 brands and 34 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sweat?**
- Top complaints mined from reviews: Allergies, Value For Money, Itch Relief. The return rate is 0.0%.
- **When does demand for sweat peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the sweat niche?**
- Listings span £6.10–£33.58; the average listing price is £16.34 (sweet spot $15–$100). The average incumbent carries 2,950 reviews — the moat a new listing must climb.
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