---
title: "Sure Maximum Protection Men — £13K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/sure-maximum-protection-men"
last_updated: "2026-08-05T22:18:10.569Z"
locale: en
meta:
description: "Niche score 45/100 · £13K/yr market · 31K searches/yr · £8.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £13K/yr market · 31K searches/yr · £8.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sure Maximum Protection Men — £13K/yr Amazon UK Niche (2026) - Flapen"
---
# **sure maximum protection men**
**Skip it**
A small market ($13K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 95Conversion 56Competition 22Returns 100Price range 27Avg price 23Brand share 27Review moat 59Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+110.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,130.94**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£2.16–£19.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.37**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£13K**
£13K/yr · 31K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, sure maximum protection men is a £13K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sure maximum protection men market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£21K–£25K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#276**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**106**
**Top-5 brand share**
**89%**
Top 20: 89%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Sure68% - Rexona12% - --11% - DOVE MEN + CARE5% - Mitchum3% - Revlon2%
## **Demand & seasonality**
Weekly Amazon search volume, last 53 weeks — +110.6% search growth over the last 90 days.
1K750Black Friday '25Holiday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/sure-maximum-protection-men/trend)
## **Top sure maximum protection men search terms**
- **sure maximum protection men**23K/yr+141.4%3.3% conv. - **sure mens deodorant stick**6K/yr+28.8%4.4% conv. - **sure deodorant mens stick**3K/yr+81.9%5.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/sure-maximum-protection-men/search-terms)
## **Top sure maximum protection men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£1K20%£3K30%£4K40%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sure Men Maximum Protection Clean Scent Antiperspirant Deodorant Cream Stick with 3x stronger* sweat protection for 96 hour sweat and odour protection 45 ml Pack of 6**Sure**£16.99**4.7★1,703 rev](https://www.amazon.co.uk/dp/B01F8IEOUA) [2**Sure Maximum Protection Sport Strength Anti-Perspirant Stick 45 ml**Sure**£3.13**4.7★973 rev](https://www.amazon.co.uk/dp/B072PSVZTZ) [3**Rexona Men Maximum Protection Deodorant Cream Clean Scent Anti Perspirant with 3x Protection for Stress Heat and Movement 45 ml**Rexona**£8.24**4.5★4,478 rev](https://www.amazon.co.uk/dp/B00763AAUO) [4**2 x 45ml Sure Men Maximum Protection 48H Anti-Perspirant Deodorant - Clean Scent**--**£13.87**3.8★17 rev](https://www.amazon.co.uk/dp/B01G3MMJ34) [5**Sure Antiperspirant Deodorant Stick Sensitive 72H Nonstop Sweat and Odour Protection Roll On with Citrusy Spicy and Woody Scent Deodorant for Men 50ml Pack of 6**Sure**£15.01**4.5★121 rev](https://www.amazon.co.uk/dp/B0CWDBXSM6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sure Men Maximum Protection Clean Scent 50ml 6 Pack - Clinical Strength Anti-Perspirant Cream Stick for 96H Sweat Protection Dermatologically Tested Formula**Sure**£19.78**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GM23BZD9) [**Sure Men Maximum Protection Cobalt Dry 50ml 6 Pack - Clinical Strength Anti-Perspirant Cream Stick for 96H Sweat Protection Dermatologically Tested Formula**Sure**£19.72**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GM2HMKDZ) [**Sure Men Amber Woods Whole Body Deodorant mens deodorant stick with a warm & woody fragrance for 48-hour odour control 50 ml**Sure**£4.01**41 rev6mo ago](https://www.amazon.co.uk/dp/B0G4KXDXR4) [**Dove Men+Care Advanced Clean Comfort Anti-Perspirant Stick Mens Deodorant with Anti-Odour Technology and a lemon & cedarwood scent for 72 hour sweat and anti-bacterial odour protection 50 ml**DOVE MEN + CARE**£2.16**252 rev1y ago](https://www.amazon.co.uk/dp/B0DPL3PCJQ) [**Sure Men Maximum Protection Cobalt Dry Antiperspirant Body Spray Deodorant with 3x stronger* sweat protection for 96 hour protection against sweat and odour 150 ml**Sure**£3.01**66 rev1y ago](https://www.amazon.co.uk/dp/B0DP3FQFFJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sure Men Maximum Protection Cobalt Dry 50ml 6 Pack - Clinical Strength Anti-Perspirant Cream Stick for 96H Sweat Protection Dermatologically Tested Formula**Sure**£19.72**5.0★**▲ 252%**](https://www.amazon.co.uk/dp/B0GM2HMKDZ) [**Rexona Men Maximum Protection Deodorant Cream Clean Scent Anti Perspirant with 3x Protection for Stress Heat and Movement 45 ml**Rexona**£8.24**4.5★**▲ 222%**](https://www.amazon.co.uk/dp/B00763AAUO) [**Sure Men Maximum Protection Clean Scent 50ml 6 Pack - Clinical Strength Anti-Perspirant Cream Stick for 96H Sweat Protection Dermatologically Tested Formula**Sure**£19.78**5.0★**▲ 172%**](https://www.amazon.co.uk/dp/B0GM23BZD9) [**Sure Men Amber Woods Whole Body Deodorant mens deodorant stick with a warm & woody fragrance for 48-hour odour control 50 ml**Sure**£4.01**4.3★**▲ 165%**](https://www.amazon.co.uk/dp/B0G4KXDXR4) [**Sure Maximum Protection Sport Strength Anti-Perspirant Stick 45 ml**Sure**£3.13**4.7★**▲ 79%**](https://www.amazon.co.uk/dp/B072PSVZTZ)
**~~View all trending →~~**
## **What buyers say about sure maximum protection men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**35%
*“Nice clean smell”*
**Value For Money**10%
*“Fantastic price”*
**Quality-Overall**8%
*“Fantastic quality”*
**Durability**6%
*“Reliable & Long Lasting”*
**Ease Of Use**3%
*“Easy to use”*
**Moist/Dry**3%
*“Keep you fresh and dry”*
**Adhesion/Stickiness**3%
*“I like that its a stick that glides on smoothly without any stickiness”*
**Protection**3%
*“has long lasting protection”*
**Efficiency**3%
*“effective too”*
**Allergies**2%
*“No irritation”*
### **What buyers complain about **
**Value For Money**11%
*“Not worth the money”*
**Durability**8%
*“Doesn't last as long as I'd like”*
**Smell**7%
*“I didnt really like the smell”*
**Functionality-Overall**5%
*“Doesn't work”*
**Allergies**5%
*“Gave me a skin rash”*
**Size-Overall**4%
*“container is a lot bigger than actual product”*
**Residue**3%
*“Some deo's can leave a white residue once applied”*
**Stain Resistance**3%
*“Stains and white marks everywhere”*
**Adhesion/Stickiness**3%
*“sticky when you first start using it”*
**Design-Overall**2%
*“Poor container design”*
### **Top return reasons **
**Advertised Vs Actual Product**50%
**Adhesion/Stickiness**40%
**Value For Money**10%
## **Common questions**
- **Is sure maximum protection men profitable to sell on Amazon United Kingdom?**
- The niche generates £13K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +110.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the sure maximum protection men niche?**
- 5 brands and 106 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in sure maximum protection men?**
- Top complaints mined from reviews: Value For Money, Durability, Smell. The return rate is 0.0%.
- **When does demand for sure maximum protection men peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the sure maximum protection men niche?**
- Listings span £2.16–£19.78; the average listing price is £8.37 (sweet spot $15–$100). The average incumbent carries 1,131 reviews — the moat a new listing must climb.
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