---
title: "Sunsense — £491K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/sunsense"
last_updated: "2026-08-09T16:11:32.026Z"
locale: en
meta:
description: "Niche score 61/100 · £491K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £491K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunsense — £491K/yr Amazon UK Niche (2026) - Flapen"
---
# **sunsense**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 99Conversion 93Competition 36Returns 100Price range 57Avg price 32Brand share 0Review moat 55Quality gap 57
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+259.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£491K**
£491K/yr · 435K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£4.52–£28.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,287.74**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.86**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, sunsense is a £491K/yr Amazon United Kingdom market (435K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunsense market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£592K–£789K**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **84%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**103**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Altruist85% - E4515% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — +259.9% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 73.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/sunsense/trend)
## **Top sunsense search terms**
- **altruist sunscreen spf 50**164K/yr+249.4%14.2% conv. - **altruist**102K/yr+114.8%9.7% conv. - **altruist sunscreen**67K/yr+608.5%9.7% conv. - **e45 sun cream**34K/yr>1,000%14.0% conv. - **altruist spf 50**9K/yr+244.5%10.1% conv. - **altruist sunscreen spf 50 spray**6K/yr>1,000%5.1% conv. - **e45 sunscreen**5K/yr+257.2%9.7% conv. - **sunsense sunscreen**5K/yr+306.3%0.4% conv. - **altruist spray**4K/yr+772.6%4.2% conv. - **altruist sun cream**5K/yr+341.9%9.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/sunsense/search-terms)
## **Top sunsense products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£25K10%£49K15%£74K20%£98K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ALTRUIST SUNSCREEN SPF50 100ML Pack Of 1**Altruist**£4.52**4.4★219 rev](https://www.amazon.co.uk/dp/B0CGK7KVG7) [2**Altruist Family Sunspray SPF50 250ml White**Altruist**£9.86**4.3★1,420 rev](https://www.amazon.co.uk/dp/B09RR5SH9X) [3**Altruist Dermatologist Sunscreen Fluid SPF Superior 5star UVA face protection by Dr Andrew Birnie premium antioxidant White Unscented 50 millilitre**Altruist**£8.18**4.3★2,415 rev](https://www.amazon.co.uk/dp/B086VR76TB) [4**ALTRUIST. Dermatologist Sunscreen SPF 50 Superior 5-star UVA protection by Dr Andrew Birnie suitable for sensitive skin - 2 Count ( Pack of 1)**Altruist**£9.02**4.5★10,688 rev](https://www.amazon.co.uk/dp/B06X6LZWRC) [5**Altruist Dermatologist Sunscreen SPF 30-200ml Fragrance Free Non-sticky High UVA/UVB Protection**Altruist**£5.14**4.4★206 rev](https://www.amazon.co.uk/dp/B0CY2SJ4NM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Altruist Kids Sunscreen Roller SPF 50 For Kids & Babies (6+ Months) 5 Star UVA Protection Water resistant Non-greasy with Vitamine E Easy Roller application - 100 ml**Altruist**£6.63**6 rev2mo ago](https://www.amazon.co.uk/dp/B0GX7C4WXS) [**Altruist Dermatologist Anti-Redness & Pigmentation LIGHT SPF50 Tinted Moisturiser 5Star UVA Unscented Face Cream for Sensitive Skin - all skin types 30 ml**Altruist**£10.26**15 rev5mo ago](https://www.amazon.co.uk/dp/B0GS1X7C65) [**Altruist Daily Lightweight Moisturiser SPF 50 Broad Spectrum UVA/UVB Protection Anti-Ageing Formula Hyaluronic Acid Niacinamide & Vitamin E Hydrating Non-Greasy 50 ml**Altruist**£6.82**203 rev1y ago](https://www.amazon.co.uk/dp/B0D7W9TFCG) [**Altruist Dermatologist Sunscreen SPF 30-200ml Fragrance Free Non-sticky High UVA/UVB Protection**Altruist**£5.14**206 rev2y ago](https://www.amazon.co.uk/dp/B0CY2SJ4NM) [**Altruist Dermatologist Sunscreen SPF 50 5-Star Ultra UVA PPD 39 Vegan Fragrance-Free Waterproof Sun Protection for Sensitive Skin 1L Bottle**Altruist**£28.70**132 rev2y ago](https://www.amazon.co.uk/dp/B0CWPH59MQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Altruist Kids Sunscreen Roller SPF 50 For Kids & Babies (6+ Months) 5 Star UVA Protection Water resistant Non-greasy with Vitamine E Easy Roller application - 100 ml**Altruist**£6.63**4.4★**▲ 80%**](https://www.amazon.co.uk/dp/B0GX7C4WXS) [**Altruist Dermatologist Sunscreen SPF 50 5-Star Ultra UVA PPD 39 Vegan Fragrance-Free Waterproof Sun Protection for Sensitive Skin 1L Bottle**Altruist**£28.70**4.7★**▲ 79%**](https://www.amazon.co.uk/dp/B0CWPH59MQ) [**Altruist Dermatologist Anti-Redness & Pigmentation LIGHT SPF50 Tinted Moisturiser 5Star UVA Unscented Face Cream for Sensitive Skin - all skin types 30 ml**Altruist**£10.26**4.3★**▲ 66%**](https://www.amazon.co.uk/dp/B0GS1X7C65) [**ALTRUIST SUNSCREEN SPF50 100ML Pack Of 1**Altruist**£4.52**4.4★**▲ 51%**](https://www.amazon.co.uk/dp/B0CGK7KVG7) [**E45 Kids & Baby Sun Lotion for Sensitive Skin SPF 50+. Face & Body Gentle Sun Cream with UVA & UVB Protection with Avocado Oil. For Dry Sensitive Skin and Eczema Prone Skin -180 ml**E45**£9.64**4.4★**▲ 48%**](https://www.amazon.co.uk/dp/B0CSKGJ74D)
**~~View all trending →~~**
## **What buyers say about sunsense**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Great product for mine”*
**Value For Money**13%
*“Reasonably priced”*
**Suitability Combination Skin**7%
*“Perfect for my skin”*
**Protection**7%
*“Good protection”*
**Ease Of Application**5%
*“Applies well”*
**Absorbency**5%
*“Easily absorbed”*
**Moist/Dry**5%
*“Excellent moisturiser too”*
**Allergies**5%
*“Doesn't irritate”*
**Ease Of Use**4%
*“Easy to use”*
**Smell**3%
*“it has a neutral smell”*
### **What buyers complain about **
**Allergies**20%
*“Sticky and itchy for me”*
**Sensitivity-Overall**6%
*“My face is burnt”*
**Color**5%
*“I am quite pale”*
**Durability**4%
*“it broke after one use”*
**Functionality-Overall**4%
*“nothing has worked”*
**Value For Money**3%
*“Quite expensive”*
**Ingredients-Overall**3%
*“Also has dangerous ingredient. octocrylene”*
**Advertised Vs Actual Product**3%
*“This is a review based on the spray bottle not the product or brand”*
**Oily/Greasy**3%
*“Very greasy looking”*
**Adhesion/Stickiness**2%
*“My girlfriend was fed up witj using products that left her feeling sticky”*
### **Top return reasons **
**Size-Overall**30%
**Leak-Proof**12%
**Motor Power**12%
**Smell**8%
**Product Condition**6%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Suitability Combination Skin**3%
**Adhesion/Stickiness**3%
**Moist/Dry**2%
## **Common questions**
- **Is sunsense profitable to sell on Amazon United Kingdom?**
- The niche generates £491K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +259.9%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the sunsense niche?**
- 2 brands and 103 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sunsense?**
- Top complaints mined from reviews: Allergies, Sensitivity-Overall, Color. The return rate is 0.1%.
- **When does demand for sunsense peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 73.8× the quietest.
- **What does it cost to enter the sunsense niche?**
- Listings span £4.52–£28.70; the average listing price is £9.86 (sweet spot $15–$100). The average incumbent carries 1,288 reviews — the moat a new listing must climb.
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