---
title: "Sunflowers Perfume — £76K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/sunflowers-perfume"
last_updated: "2026-08-08T14:32:43.136Z"
locale: en
meta:
description: "Niche score 41/100 · £76K/yr market · 57K searches/yr · £10.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £76K/yr market · 57K searches/yr · £10.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sunflowers Perfume — £76K/yr Amazon UK Niche (2026) - Flapen"
---
# **sunflowers perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 52Conversion 95Competition 11Returns 99Price range 10Avg price 41Brand share 0Review moat 72Quality gap 28
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****614.13**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+23.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£10.97**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£76K**
£76K/yr · 57K searches
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£6.85–£15.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sunflowers perfume is a £76K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunflowers perfume market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£66K–£88K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Elizabeth Arden93% - WOOTONG7%
## **Demand**
Weekly Amazon search volume, last 37 weeks — +23.0% search growth over the last 90 days.
3K2KBlack Friday '25Holiday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/sunflowers-perfume/trend)
## **Top sunflowers perfume search terms**
- **sunflowers perfume**21K/yr+27.0%13.5% conv. - **sunflower perfume**17K/yr+22.6%11.5% conv. - **elizabeth arden sunflowers perfume**5K/yr+28.5%12.2% conv. - **sunflower perfume elizabeth arden**6K/yr+0.4%16.3% conv. - **elizabeth arden sunflowers**3K/yr+44.3%9.8% conv. - **sunflowers elizabeth arden**4K/yr+9.5%12.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/sunflowers-perfume/search-terms)
## **Top sunflowers perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£11K30%£23K45%£34K60%£45K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Elizabeth Arden Sunflowers Eau de Toilette 100ml floral perfume luxury fragrance for women**Elizabeth Arden**£10.84**4.7★1,887 rev](https://www.amazon.co.uk/dp/B00IMU0RDA) [2**Elizabeth Arden Sunflowers Eau de Toilette 50ml floral perfume luxury fragrance for women**Elizabeth Arden**£7.22**4.6★834 rev](https://www.amazon.co.uk/dp/B0009OAI0Y) [3**Elizabeth Arden Sunflowers Eau de Toilette Spray 30ml**Elizabeth Arden**£6.85**4.4★887 rev](https://www.amazon.co.uk/dp/B000Q3BO6A) [4**WOOTONG Elizabeth Arden Sunflowers Damen edt vapo 100 ml**WOOTONG**£14.72**4.5★129 rev](https://www.amazon.co.uk/dp/B00NHAVS38) [5**Elizabeth Arden SUNFLOWERS Eau de Toilette 100ml 2-piece Gift Set fragrance gifting for women**Elizabeth Arden**£15.88**4.6★183 rev](https://www.amazon.co.uk/dp/B0BW9PTL9F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Elizabeth Arden SUNFLOWERS Eau de Toilette 100ml 2-piece Gift Set fragrance gifting for women**Elizabeth Arden**£15.88**183 rev3y ago](https://www.amazon.co.uk/dp/B0BW9PTL9F) [**Elizabeth Arden Sunflowers Sunrise EDT 100 ml (Pack of 1)**Elizabeth Arden**£11.25**558 rev5y ago](https://www.amazon.co.uk/dp/B08SNGRHHK) [**Elizabeth Arden Sunflowers Eau de Toilette 100ml floral perfume luxury fragrance for women**Elizabeth Arden**£10.84**1,887 rev6y ago](https://www.amazon.co.uk/dp/B00IMU0RDA) [**EA Sunflowers EDT Spray 30ml**Elizabeth Arden**£7.23**208 rev8y ago](https://www.amazon.co.uk/dp/B079C83SRV) [**WOOTONG Elizabeth Arden Sunflowers Damen edt vapo 100 ml**WOOTONG**£14.72**129 rev11y ago](https://www.amazon.co.uk/dp/B00NHAVS38)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Elizabeth Arden Sunflowers Eau de Toilette Spray 30ml**Elizabeth Arden**£6.85**4.4★**▲ 80%**](https://www.amazon.co.uk/dp/B000Q3BO6A) [**Elizabeth Arden Sunflowers Summerbloom Eau de Toilette 100 ml**Elizabeth Arden**£13.77**4.5★**▲ 41%**](https://www.amazon.co.uk/dp/B00K15IMMM) [**Elizabeth Arden Sunflowers Eau de Toilette 100ml floral perfume luxury fragrance for women**Elizabeth Arden**£10.84**4.7★**▲ 24%**](https://www.amazon.co.uk/dp/B00IMU0RDA) [**Elizabeth Arden Sunflowers Eau de Toilette 50ml floral perfume luxury fragrance for women**Elizabeth Arden**£7.22**4.6★**▼ 18%**](https://www.amazon.co.uk/dp/B0009OAI0Y) [**Elizabeth Arden Sunflowers Sunrise EDT 100 ml (Pack of 1)**Elizabeth Arden**£11.25**4.6★**▼ 21%**](https://www.amazon.co.uk/dp/B08SNGRHHK)
**~~View all trending →~~**
## **What buyers say about sunflowers perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**75%
*“Beautiful fragrance”*
**Value For Money**16%
*“Very very reasonable”*
**Advertised Vs Actual Product**5%
*“Exactly what I expected”*
**Size-Overall**3%
*“Size is good”*
**Durability**1%
*“Long lasting”*
**Quality-Overall**1%
*“great value for this quality”*
### **What buyers complain about **
**Smell**88%
*“Chemical smell, not for me”*
**Size-Overall**13%
*“Small size”*
### **Top return reasons **
**Smell**56%
**Size-Overall**24%
**Defective Material/Parts**6%
**Value For Money**6%
**Advertised Vs Actual Product**6%
**Quality-Overall**3%
## **Common questions**
- **Is sunflowers perfume profitable to sell on Amazon United Kingdom?**
- The niche generates £76K/yr across 8 tracked products. 90-day search growth is +23.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the sunflowers perfume niche?**
- 2 brands and 81 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sunflowers perfume?**
- Top complaints mined from reviews: Smell, Size-Overall. The return rate is 0.2%.
- **What does it cost to enter the sunflowers perfume niche?**
- Listings span £6.85–£15.88; the average listing price is £10.97 (sweet spot $15–$100). The average incumbent carries 614 reviews — the moat a new listing must climb.
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