---
title: "Sun Cream — £2.0M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/sun-cream"
last_updated: "2026-08-09T06:33:45.666Z"
locale: en
meta:
description: "Niche score 62/100 · £2.0M/yr market · 3.6M searches/yr · £6.64 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £2.0M/yr market · 3.6M searches/yr · £6.64 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Sun Cream — £2.0M/yr Amazon UK Niche (2026) - Flapen"
---
# **sun cream**
**Launch it**
A $2.0M/yr market growing +180.5% this quarter with returns at 0.1% — clears our launch bar.
Market size 94Growth 97Conversion 80Competition 45Returns 100Price range 0Avg price 18Brand share 40Review moat 24Quality gap 27
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+180.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****£2.0M**
£2.0M/yr · 3.6M searches
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,357.45**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.64**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.02–£12.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, sun cream is a £2.0M/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 62/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sun cream market data**
- **Units sold / yr**
- **250K–300K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£1.7M–£2.0M**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**207**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**14%**
- Nivea Sun44% - Garnier12% - NIVEA11% - Piz Buin9% - COSRX5% - Beauty of Joseon5% - Open — no brand owns it (4 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +180.5% search growth over the last 90 days.
300K200KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/sun-cream/trend)
## **Top sun cream search terms**
- **sun cream**1.2M/yr+320.3%5.5% conv. - **sunscreen**612K/yr+104.8%3.3% conv. - **sun cream spf 50**222K/yr+257.5%8.9% conv. - **sunscreen spf 50**232K/yr+87.5%5.0% conv. - **suncream**186K/yr+212.4%6.8% conv. - **factor 50 sun cream**146K/yr+239.0%11.8% conv. - **suncream factor 50**133K/yr+211.5%9.9% conv. - **spf 50**155K/yr+109.1%5.3% conv. - **suncare**66K/yr+288.6%0.2% conv. - **sun**149K/yr-2.3%0.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/sun-cream/search-terms)
## **Top sun cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£197K20%£393K30%£590K40%£787K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIVEA SUN Protect & Moisture Sun Spray SPF 50+ (200ml) Moisturising Suncream Spray with Vitamin C and Hyaluron Immediate UVA/UVB Protection Fast-Absorbing No White Cast Formula**Nivea Sun**£5.09**4.6★9,082 rev](https://www.amazon.co.uk/dp/B001B0OJXM) [2**NIVEA SUN Protect & Moisture Sun Lotion SPF 50+ (200 ml) Suncream with Vitamin C and Hyaluron Provides 48H Moisture and Immediate UVA/UVB Protection Fast-Absorbing No White Cast Formula**Nivea Sun**£5.18**4.6★5,453 rev](https://www.amazon.co.uk/dp/B000SQN6FW) [3**Piz Buin Moisturising Sun Lotion SPF 30 (200ml) Water-Resistant Piz Buin 30 Sunscreen with Advanced UVA/UVB Protection Skincare with Glycerin and Feverfew PFE Plant Extract**Piz Buin**£4.84**4.6★4,147 rev](https://www.amazon.co.uk/dp/B00EO3FLSA) [4**NIVEA SUN Protect & Moisture Sun Spray SPF 30 (200 ml) Moisturising Suncream Spray with SPF 30 Advanced Sunscreen Providing Immediate UVA + UVB Protection Fast-Absorbing No White Cast Formula**NIVEA**£5.38**4.6★5,952 rev](https://www.amazon.co.uk/dp/B001EJOFKW) [5**Garnier Ambre Solaire Sun Cream Spray SPF 50+ Sensitive Advanced Dry Mist Water Resistant & Non Greasy Sunscreen Fragrance Free UVA & UVB Protection 150ml**Garnier**£5.64**4.6★2,135 rev](https://www.amazon.co.uk/dp/B0BVG7J3NW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Garnier Ambre Solaire Hydra 24H Protect Lotion SPF50+ 400ml Up To 24H Hydration With Vitamin E Non Greasy Fast Absorption Water Resistant Cruelty-Free International Approved**Garnier**£7.67**72 rev6mo ago](https://www.amazon.co.uk/dp/B0G58TGB2M) [**CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml**CeraVe**£8.28**227 rev8mo ago](https://www.amazon.co.uk/dp/B0G1N8TBST) [**Beauty of Joseon Relief Sun Aqua-Fresh SPF 50+ PA++++ Rice + B5 Lightweight Hydrating Sunscreen for Oily Sensitive Skin Fast Absorbing No White Cast Daily UV Protection Korean Skincare 50ml**Beauty of Joseon**£10.46**3,481 rev1y ago](https://www.amazon.co.uk/dp/B0DFMGBZ9Z) [**COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml**COSRX**£9.55**1,995 rev2y ago](https://www.amazon.co.uk/dp/B0CYS776TR) [**Garnier Ambre Solaire Sun Cream Spray SPF 50+ Sensitive Advanced Dry Mist Water Resistant & Non Greasy Sunscreen Fragrance Free UVA & UVB Protection 150ml**Garnier**£5.64**2,135 rev3y ago](https://www.amazon.co.uk/dp/B0BVG7J3NW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml**CeraVe**£8.28**4.7★**▲ 87%**](https://www.amazon.co.uk/dp/B0G1N8TBST) [**Garnier Ambre Solaire Hydra 24H Protect Lotion SPF50+ 400ml Up To 24H Hydration With Vitamin E Non Greasy Fast Absorption Water Resistant Cruelty-Free International Approved**Garnier**£7.67**4.8★**▲ 87%**](https://www.amazon.co.uk/dp/B0G58TGB2M) [**Garnier Ambre Solaire Sun Cream SPF 50+ Sensitive Advanced Kids Anti-Sand Sun Protection Mist Spray Very High Protection UVA & UVB Water Resistant For Face & Body Cruelty Free 150ml**Garnier**£5.51**4.6★**▲ 49%**](https://www.amazon.co.uk/dp/B0BVG8LGJV) [**NIVEA SUN Kids Protect & Sensitive Spray (200ml) Sunscreen Spray with SPF 50+ Kids Suncream for Sensitive Skin Immediately Protects Against Sun Exposure**NIVEA**£5.99**4.7★**▲ 30%**](https://www.amazon.co.uk/dp/B00SUNZYOG) [**Garnier Ambre Solaire Sun Cream Spray SPF 50+ Sensitive Advanced Dry Mist Water Resistant & Non Greasy Sunscreen Fragrance Free UVA & UVB Protection 150ml**Garnier**£5.64**4.6★**▲ 19%**](https://www.amazon.co.uk/dp/B0BVG7J3NW)
**~~View all trending →~~**
## **What buyers say about sun cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Good quality sun lotion”*
**Value For Money**10%
*“Excellent price”*
**Suitability Combination Skin**9%
*“Perfect for sensitive skin”*
**Protection**6%
*“Protects skin”*
**Smell**6%
*“It smells beautiful”*
**Weight Light**5%
*“Lightweight non sticky”*
**Moist/Dry**5%
*“Very moisturizing”*
**Ease Of Use**4%
*“Easy to use”*
**Absorbency**4%
*“Easily absorbed”*
**Advertised Vs Actual Product**4%
*“Exactly what I wanted”*
### **What buyers complain about **
**Allergies**8%
*“Gave me a rash”*
**Value For Money**7%
*“not worth the price”*
**Size-Overall**5%
*“Small bottle”*
**Oily/Greasy**5%
*“Too oily”*
**Smell**4%
*“It smells a bit strange”*
**Color**3%
*“an off colour”*
**Skin Health**3%
*“chalky on my skin”*
**Moist/Dry**2%
*“A little drying”*
**Suitability Dry Skin**2%
*“Unfortunately, it's astringent/ drying, and makes pores/ fine lines/ dry patches more obvious”*
**Protection**2%
*“Zero protection”*
### **Top return reasons **
**Size-Overall**49%
**Value For Money**11%
**Advertised Vs Actual Product**5%
**Suitability Combination Skin**5%
**Functionality-Overall**4%
**Smell**4%
**Skin Health**2%
**Ingredients-Overall**2%
**Quality-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is sun cream profitable to sell on Amazon United Kingdom?**
- The niche generates £2.0M/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +180.5%. Flapen's verdict: Launch it (62/100).
- **How competitive is the sun cream niche?**
- 10 brands and 207 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in sun cream?**
- Top complaints mined from reviews: Allergies, Value For Money, Size-Overall. The return rate is 0.1%.
- **When does demand for sun cream peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the sun cream niche?**
- Listings span £4.02–£12.20; the average listing price is £6.64 (sweet spot $15–$100). The average incumbent carries 5,357 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)