---
title: "Sun Cream Spf 20 — £84K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/sun-cream-spf-20"
last_updated: "2026-08-10T06:39:07.094Z"
locale: en
meta:
description: "Niche score 53/100 · £84K/yr market · 107K searches/yr. Pricing outside the sweet spot ($6.10 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £84K/yr market · 107K searches/yr. Pricing outside the sweet spot ($6.10 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sun Cream Spf 20 — £84K/yr Amazon UK Niche (2026) - Flapen"
---
# **sun cream spf 20**
**Worth a look**
Shows low returns (0.0%), but pricing outside the sweet spot ($6.10 avg) keeps it on the watch list.
Market size 21Growth 96Conversion 96Competition 41Returns 100Price range 18Avg price 17Brand share 26Review moat 52Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+161.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,435.26**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£84K**
£84K/yr · 107K searches
**Price range**
**Bad****£2.61–£17.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£6.10**
avg listing price — sweet spot $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, sun cream spf 20 is a £84K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sun cream spf 20 market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£76K–£92K**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **47%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**150**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**5%**
- Malibu34% - NIVEA31% - Nivea Sun9% - HAWAIIAN Tropic9% - Calypso7% - Garnier5% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +161.7% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/sun-cream-spf-20/trend)
## **Top sun cream spf 20 search terms**
- **factor 20 sun cream**25K/yr+215.3%11.7% conv. - **spf 20**13K/yr+273.4%7.6% conv. - **sun cream spf 20**18K/yr+18.9%10.7% conv. - **spf 20 sunscreen**7K/yr+185.0%7.5% conv. - **sun cream 20**5K/yr+385.3%13.3% conv. - **factor 20 sun cream spray**7K/yr+167.2%11.3% conv. - **sun cream factor 20**5K/yr+329.6%12.2% conv. - **sun tan lotion factor 20**6K/yr+105.5%10.2% conv. - **factor 20**5K/yr+261.2%8.5% conv. - **suntan lotion factor 20**5K/yr+101.1%9.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/sun-cream-spf-20/search-terms)
## **Top sun cream spf 20 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£13K20%£17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIVEA SUN Protect & Moisture Sun Lotion SPF 20 (200 ml) Suncream with Vitamin C and Hyaluron Provides 48H Moisture and Immediate UVA/UVB Protection Fast-Absorbing No White Cast Formula**NIVEA**£5.49**4.6★1,144 rev](https://www.amazon.co.uk/dp/B001EJOFL6) [2**Malibu Sun SPF 20 Sun Lotion Spray with Shea Butter Extract Moisturising Sunscreen Spray for Body Lightweight Hydrating Sun Cream Water Resistant Vitamin Enriched 200ml**Malibu**£4.12**4.4★125 rev](https://www.amazon.co.uk/dp/B08LVBWSV5) [3**NIVEA SUN Protect & Moisture Sun Lotion SPF 20 (200 ml) Suncream with Vitamin C and Hyaluron Provides 48 Hour Moisture and Immediate UVA/UVB Protection Fast-Absorbing No White Cast Formula**NIVEA**£5.74**4.6★1,695 rev](https://www.amazon.co.uk/dp/B000SQN7RO) [4**Malibu Sun SPF 20 Sun Lotion Moisturising Sunscreen for Body 200ml**Malibu**£4.25**4.5★406 rev](https://www.amazon.co.uk/dp/B001EJOFPC) [5**NIVEA SUN Protect & Bronze Sun Spray SPF20 (200ml) Bronzing Tanning Lotion Spray with SPF20 Advanced Suncream Protection Natural Pro-Melanin Extract**Nivea Sun**£6.80**4.7★1,677 rev](https://www.amazon.co.uk/dp/B009RPACE8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RIEMANN P20 Original SPF20 Spray 200ml Advanced Sunsceen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 hours Very Water Resistant**P20**£17.72**59 rev5mo ago](https://www.amazon.co.uk/dp/B0GLQLK49M) [**Garnier Ambre Solaire Sun Cream Spray SPF15 Ideal Bronze Protective Oil Sunscreen Tan Enhancing High Sun Protection Factor 15 Shea Butter Water Resistant Non-Greasy UVA & UVB Protect150ml**Garnier**£6.01**617 rev4y ago](https://www.amazon.co.uk/dp/B09WFWQWX2) [**Malibu Sun SPF 20 Sun Lotion Spray with Shea Butter Extract Moisturising Sunscreen Spray for Body Lightweight Hydrating Sun Cream Water Resistant Vitamin Enriched 200ml**Malibu**£4.12**125 rev5y ago](https://www.amazon.co.uk/dp/B08LVBWSV5) [**Piz Buin Moisturising Sun Lotion SPF 15 (200ml) Advanced Skincare Cream with UVA/UVB filters Enriched Sunscreen to Prevent Premature Ageing**Piz Buin**£5.77**2,990 rev7y ago](https://www.amazon.co.uk/dp/B07NKGLKBT) [**Malibu Sun SPF 20 Sun Lotion Spray with Shea Butter Extract Moisturising Sunscreen Spray for Body Lightweight Hydrating Sun Cream Water Resistant Vitamin Enriched 100ml**Malibu**£3.05**534 rev7y ago](https://www.amazon.co.uk/dp/B07PM6TSCM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Garnier Ambre Solaire Sun Cream Spray SPF15 Ideal Bronze Protective Oil Sunscreen Tan Enhancing High Sun Protection Factor 15 Shea Butter Water Resistant Non-Greasy UVA & UVB Protect150ml**Garnier**£6.01**4.6★**▲ 82%**](https://www.amazon.co.uk/dp/B09WFWQWX2) [**NIVEA SUN Protect & Bronze Sun Spray (200 ml) Bronzing Tanning Lotion Spray with SPF30 Advanced Suncream Protection Natural Pro-Melanin Extract (Packing May Vary)**Nivea Sun**£5.63**4.7★**▲ 71%**](https://www.amazon.co.uk/dp/B009RPACT8) [**RIEMANN P20 Original SPF20 Spray 200ml Advanced Sunsceen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 hours Very Water Resistant**P20**£17.72**4.9★**▲ 54%**](https://www.amazon.co.uk/dp/B0GLQLK49M) [**NIVEA SUN Protect & Bronze Oil Sunscreen Spray SPF 30 (200 ml) Sun Spray Provides Immediate UVA/UVB Protection and Stimulates the Skins Natural Tanning with Pro-Melanin Extract Water-Resistant**NIVEA**£6.31**4.6★**▲ 22%**](https://www.amazon.co.uk/dp/B00WX8VTPW) [**Malibu Sun SPF 20 Sun Lotion Spray with Shea Butter Extract Moisturising Sunscreen Spray for Body Lightweight Hydrating Sun Cream Water Resistant Vitamin Enriched 200ml**Malibu**£4.12**4.4★**▲ 18%**](https://www.amazon.co.uk/dp/B08LVBWSV5)
**~~View all trending →~~**
## **What buyers say about sun cream spf 20**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Always reliable”*
**Value For Money**18%
*“worth it”*
**Advertised Vs Actual Product**8%
*“Just what I wanted”*
**Smell**7%
*“pleasantly light fragrance to”*
**Ease Of Application**6%
*“So easy and less hassle than the continuous greasy sun cream application”*
**Suitability Combination Skin**4%
*“Help me protect my skin while maintaining a healthy glow”*
**Protection**4%
*“Good level of protection”*
**Color**3%
*“great tan”*
**Moist/Dry**3%
*“Dries quickly”*
**Absorbency**3%
*“Absorbs really well”*
### **What buyers complain about **
**Functionality-Overall**11%
*“Doesnt work very well”*
**Leak-Proof**9%
*“the product itself appeared to have leaked slightly”*
**Skin Health**9%
*“As soon as I put this on it burned my skin in the sun it bubbled up”*
**Oily/Greasy**5%
*“I was worried it would leave me feeling greasy and sticky”*
**Value For Money**5%
*“abit expensive”*
**Allergies**4%
*“I had an allergic reaction”*
**Suitability Dry Skin**4%
*“I dont recommend using if you have fair skin”*
**Thickness**4%
*“Feel that is could be thicker”*
**Advertised Vs Actual Product**4%
*“Deceitful marketing”*
**Dilute/Watery**4%
*“Does as described bit watery”*
## **Common questions**
- **Is sun cream spf 20 profitable to sell on Amazon United Kingdom?**
- The niche generates £84K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +161.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the sun cream spf 20 niche?**
- 8 brands and 150 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in sun cream spf 20?**
- Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Skin Health. The return rate is 0.0%.
- **When does demand for sun cream spf 20 peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.3× the quietest.
- **What does it cost to enter the sun cream spf 20 niche?**
- Listings span £2.61–£17.72; the average listing price is £6.10 (sweet spot $15–$100). The average incumbent carries 1,435 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)