---
title: "Sun Allergy Sunscreen — £370K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/sun-allergy-sunscreen"
last_updated: "2026-08-09T14:07:16.491Z"
locale: en
meta:
description: "Niche score 59/100 · £370K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £370K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sun Allergy Sunscreen — £370K/yr Amazon UK Niche (2026) - Flapen"
---
# **sun allergy sunscreen**
**Worth a look**
Shows demand growing +313.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 100Conversion 99Competition 48Returns 100Price range 34Avg price 24Brand share 0Review moat 47Quality gap 35
**Growth**
**Incredible****+313.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****19.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£370K**
£370K/yr · 222K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,842.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£4.84–£20.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.75**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, sun allergy sunscreen is a £370K/yr Amazon United Kingdom market (222K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sun allergy sunscreen market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£263K–£350K**
- units × avg price
- **Conversion rate**
- **19.0%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**168**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**0%**
- Piz Buin54% - E4541% - Eucerin5% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — +313.4% search growth over the last 90 days.
25K15KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/sun-allergy-sunscreen/trend)
## **Top sun allergy sunscreen search terms**
- **piz buin allergy**68K/yr+326.1%15.9% conv. - **e45 sun cream**34K/yr>1,000%15.7% conv. - **piz buin 50**32K/yr+118.8%16.8% conv. - **sun allergy sunscreen**10K/yr+484.1%3.4% conv. - **eucerin sun allergy protect**7K/yr+890.8%3.3% conv. - **piz buin allergy 30**12K/yr+317.6%16.2% conv. - **fragrance free sunscreen**6K/yr+214.7%1.0% conv. - **e45 sun cream spf 50 kids**5K/yr+287.4%17.6% conv. - **allergy sun cream**5K/yr+381.9%7.0% conv. - **e45 sunscreen**5K/yr+257.2%11.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/sun-allergy-sunscreen/search-terms)
## **Top sun allergy sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£18K10%£37K15%£55K20%£74K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Piz Buin Allergy Sun Sensitive Skin Lotion SPF 30 (200ml) Hypoallergenic Protective Cream with UVA/UVB Filters Water-Resistant Sunscreen with Calmanelle Helps Protect Itchy & Sensitive Skin**Piz Buin**£5.72**4.6★4,016 rev](https://www.amazon.co.uk/dp/B07NKPKB7S) [2**Piz Buin Allergy Sensitive Skin Sun Cream SPF 50+ Moisturiser (200ml) Nourishing and Ultra-Hydrating Sunscreen Caring Lotion with Calmanelle Sweat & Water Resistant**Piz Buin**£5.60**4.6★3,091 rev](https://www.amazon.co.uk/dp/B07NK9HV4J) [3**E45 SPF50+ Sensitive Sun Cream for Face with Hyaluronic Acid - UVA and UVB Protection - Fragrance-Free and Dermatologically Tested Sunscreen - Suitable For Dry Sensitive and Eczema Prone Skin (50ml)**E45**£9.08**4.5★622 rev](https://www.amazon.co.uk/dp/B0CSKCJ9VK) [4**E45 Kids & Baby Sun Lotion for Sensitive Skin SPF 50+. Face & Body Gentle Sun Cream with UVA & UVB Protection with Avocado Oil. For Dry Sensitive Skin and Eczema Prone Skin -180 ml**E45**£9.64**4.4★285 rev](https://www.amazon.co.uk/dp/B0CSKGJ74D) [5**E45 Kids and Baby Sunscreen SPF50+ Spray for Face With Avocado Oil - UVA and UVB Protection- Dermatologically Tested and Fragrance-Free - Suitable For Dry Sensitive and Eczema Prone Skin (180ml)**E45**£10.12**4.7★280 rev](https://www.amazon.co.uk/dp/B0CSK7GFKG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**E45 Sun Body Lotion for Sensitive Skin. Hydrating Sun Cream with very high UVA and UVB protection and SPF 50+. For Dry Skin Sensitive Skin and Eczema Prone Skin - 180 ml**E45**£9.87**419 rev2y ago](https://www.amazon.co.uk/dp/B0CTKSQM72) [**E45 Sun Body Cream Spray for Sensitive Skin. Hydrating Sun Spray with very high UVA and UVB protection and SPF 50+. Instantly Moisturising for Dry Skin Sensitive Skin and Eczema Prone Skin - 180 ml**E45**£9.69**343 rev2y ago](https://www.amazon.co.uk/dp/B0CTKSXB6V) [**E45 Sunscreen Spray for Sensitive Skin SPF 30 - Hydrating Sun Protection with high UVA and UVB - Instantly Moisturising for Dry Skin Sensitive Skin and Eczema Prone Skin - 180 ml**E45**£9.61**329 rev2y ago](https://www.amazon.co.uk/dp/B0CTKRKVPN) [**E45 SPF50+ Sensitive Sun Cream for Face with Hyaluronic Acid - UVA and UVB Protection - Fragrance-Free and Dermatologically Tested Sunscreen - Suitable For Dry Sensitive and Eczema Prone Skin (50ml)**E45**£9.08**622 rev2y ago](https://www.amazon.co.uk/dp/B0CSKCJ9VK) [**E45 Kids & Baby Sun Lotion for Sensitive Skin SPF 50+. Face & Body Gentle Sun Cream with UVA & UVB Protection with Avocado Oil. For Dry Sensitive Skin and Eczema Prone Skin -180 ml**E45**£9.64**285 rev2y ago](https://www.amazon.co.uk/dp/B0CSKGJ74D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eucerin Sun Protection Allergy Protect Sun Creme-Gel LSF 50 150 ml Cream**Eucerin**£20.17**4.5★**▲ 39%**](https://www.amazon.co.uk/dp/B00E66XATW) [**E45 Kids and Baby Sunscreen SPF50+ Spray for Face With Avocado Oil - UVA and UVB Protection- Dermatologically Tested and Fragrance-Free - Suitable For Dry Sensitive and Eczema Prone Skin (180ml)**E45**£10.12**4.7★**▲ 36%**](https://www.amazon.co.uk/dp/B0CSK7GFKG) [**E45 SPF50+ Sensitive Sun Cream for Face with Hyaluronic Acid - UVA and UVB Protection - Fragrance-Free and Dermatologically Tested Sunscreen - Suitable For Dry Sensitive and Eczema Prone Skin (50ml)**E45**£9.08**4.5★**▲ 36%**](https://www.amazon.co.uk/dp/B0CSKCJ9VK) [**E45 Kids & Baby Sun Lotion for Sensitive Skin SPF 50+. Face & Body Gentle Sun Cream with UVA & UVB Protection with Avocado Oil. For Dry Sensitive Skin and Eczema Prone Skin -180 ml**E45**£9.64**4.4★**▲ 35%**](https://www.amazon.co.uk/dp/B0CSKGJ74D) [**Piz Buin Moisturising Sun Lotion SPF 15 (200ml) Advanced Skincare Cream with UVA/UVB filters Enriched Sunscreen to Prevent Premature Ageing**Piz Buin**£5.77**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B07NKGLKBT)
**~~View all trending →~~**
## **What buyers say about sun allergy sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent Product”*
**Value For Money**13%
*“Excellent value”*
**Smell**10%
*“It smells beautiful”*
**Moist/Dry**7%
*“Dries quickly”*
**Suitability Combination Skin**6%
*“It soaks into the skin really well”*
**Protection**4%
*“Skin protection from sun”*
**Allergies**4%
*“Anti allergy”*
**Absorbency**3%
*“Easily absorbed”*
**Advertised Vs Actual Product**3%
*“Product as described”*
**Ease Of Application**3%
*“Applies well”*
### **What buyers complain about **
**Allergies**19%
*“Coming out in rash”*
**Smell**6%
*“the smell is not intolerable”*
**Sensitivity-Overall**5%
*“I am quite sensitive”*
**Functionality-Overall**4%
*“none of them worked”*
**Durability**3%
*“Nozzle broke at first use”*
**Heating**3%
*“no prickly heat at all”*
**Leak-Proof**3%
*“2 of the bottles leaked all in the packaging”*
**Oily/Greasy**2%
*“Very greasy looking”*
**Thickness**2%
*“Quite thick in texture”*
**Skin Health**2%
*“a broken skin area which has scabbed over”*
### **Top return reasons **
**Size-Overall**33%
**Leak-Proof**15%
**Motor Power**11%
**Smell**7%
**Product Condition**6%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Suitability Combination Skin**3%
**Adhesion/Stickiness**2%
**Moist/Dry**2%
## **Common questions**
- **Is sun allergy sunscreen profitable to sell on Amazon United Kingdom?**
- The niche generates £370K/yr across 20 tracked products. 90-day search growth is +313.4%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the sun allergy sunscreen niche?**
- 3 brands and 168 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sun allergy sunscreen?**
- Top complaints mined from reviews: Allergies, Smell, Sensitivity-Overall. The return rate is 0.1%.
- **What does it cost to enter the sun allergy sunscreen niche?**
- Listings span £4.84–£20.17; the average listing price is £8.75 (sweet spot $15–$100). The average incumbent carries 1,843 reviews — the moat a new listing must climb.
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