---
title: "Sulphur Face Wash — £125K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/sulphur-face-wash"
last_updated: "2026-08-09T22:20:31.150Z"
locale: en
meta:
description: "Niche score 43/100 · £125K/yr market · 76K searches/yr · £11.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £125K/yr market · 76K searches/yr · £11.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sulphur Face Wash — £125K/yr Amazon UK Niche (2026) - Flapen"
---
# **sulphur face wash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 28Conversion 96Competition 6Returns 99Price range 54Avg price 49Brand share 0Review moat 66Quality gap 52
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****842.43**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£5.16–£26.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.84**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£125K**
£125K/yr · 76K searches
**Growth**
**Okay****+2.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sulphur face wash is a £125K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sulphur face wash market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **£71K–£95K**
- units × avg price
- **Conversion rate**
- **13.9%**
- **Avg BSR**
- **#201**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Clever Soap88% - KATE SOMERVILLE8% - Revitale4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — +2.7% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/sulphur-face-wash/trend)
## **Top sulphur face wash search terms**
- **clever soap**39K/yr+45.1%20.3% conv. - **kate somerville**13K/yr-7.9%1.4% conv. - **kate somerville cleanser**6K/yr+1.5%4.9% conv. - **sulphur face wash**6K/yr-46.1%3.8% conv. - **sulfur face wash**4K/yr-52.1%2.9% conv. - **sulfur cleanser**2K/yr-20.6%1.0% conv. - **clever soap cream**7K/yr-6.2%25.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/sulphur-face-wash/search-terms)
## **Top sulphur face wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£25K40%£50K60%£75K80%£100K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clever Soap 0.5% Piroctone Olamine Face & Body Cream - Helps Prevent Flare-Ups - Suitable For Seborrheic Dermatitis Psoriasis Acne Dry & Oily Sensitive Skin - Fragrance & Oil Free For Men & Women**Clever Soap**£9.10**4.3★165 rev](https://www.amazon.co.uk/dp/B0CFB888KB) [2**Clever Soap 1% Piroctone Olamine Face Wash With Salicylic Acid - Exfoliating Foaming Facial Cleanser - Suitable For Seborrheic Dermatitis Acne & Psoriasis - Fragrance Free Skin Care For Men & Women**Clever Soap**£8.37**4.6★181 rev](https://www.amazon.co.uk/dp/B0BX4BVFQT) [3**Clever Soap 3% Sulphur Face Wash - Exfoliating Blemish Control Cleanser - Antibacterial Sensitive Sulfur Soap - Fragrance Free Moisturising Formula For Oily Skin - Men & Women**Clever Soap**£8.31**4.2★179 rev](https://www.amazon.co.uk/dp/B0B63GYQ59) [4**Clever Soap 1% Piroctone Olamine Anti-Dandruff Shampoo With Salicylic Acid - Suitable For Seborrheic Dermatitis Psoriasis Folliculitis & Itchy Flaky Sensitive Scalp & Hair - For Men & Women**Clever Soap**£8.30**4.3★133 rev](https://www.amazon.co.uk/dp/B0BX3SV297) [5**Kate Somerville EradiKate 3% Sulfur Daily Foaming Cleanser Blemish Face Wash FSA HSA Blemish Treatment Sulfur Face Cleanser & Mask Medicated Clinically-Formulated Foaming Wash 4 Fl Oz 1 Pack**KATE SOMERVILLE**£26.55**4.6★66 rev](https://www.amazon.co.uk/dp/B0C2Y3GCTV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kate Somerville EradiKate 3% Sulfur Daily Foaming Cleanser Blemish Face Wash FSA HSA Blemish Treatment Sulfur Face Cleanser & Mask Medicated Clinically-Formulated Foaming Wash 4 Fl Oz 1 Pack**KATE SOMERVILLE**£26.55**66 rev2y ago](https://www.amazon.co.uk/dp/B0C2Y3GCTV) [**Clever Soap 0.5% Piroctone Olamine Face & Body Cream - Helps Prevent Flare-Ups - Suitable For Seborrheic Dermatitis Psoriasis Acne Dry & Oily Sensitive Skin - Fragrance & Oil Free For Men & Women**Clever Soap**£9.10**165 rev2y ago](https://www.amazon.co.uk/dp/B0CFB888KB) [**Clever Soap 1% Piroctone Olamine Face Wash With Salicylic Acid - Exfoliating Foaming Facial Cleanser - Suitable For Seborrheic Dermatitis Acne & Psoriasis - Fragrance Free Skin Care For Men & Women**Clever Soap**£8.37**181 rev3y ago](https://www.amazon.co.uk/dp/B0BX4BVFQT) [**Clever Soap 1% Piroctone Olamine Anti-Dandruff Shampoo With Salicylic Acid - Suitable For Seborrheic Dermatitis Psoriasis Folliculitis & Itchy Flaky Sensitive Scalp & Hair - For Men & Women**Clever Soap**£8.30**133 rev3y ago](https://www.amazon.co.uk/dp/B0BX3SV297) [**Clever Soap 3% Sulphur Face Wash - Exfoliating Blemish Control Cleanser - Antibacterial Sensitive Sulfur Soap - Fragrance Free Moisturising Formula For Oily Skin - Men & Women**Clever Soap**£8.31**179 rev4y ago](https://www.amazon.co.uk/dp/B0B63GYQ59)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clever Soap 0.5% Piroctone Olamine Face & Body Cream - Helps Prevent Flare-Ups - Suitable For Seborrheic Dermatitis Psoriasis Acne Dry & Oily Sensitive Skin - Fragrance & Oil Free For Men & Women**Clever Soap**£9.10**4.3★**▲ 31%**](https://www.amazon.co.uk/dp/B0CFB888KB) [**Revitale Advanced Sulphur Soap Cleansing Bar for Blemish-Prone Rough and Uneven Skin**Revitale**£5.16**4.5★**— 4%**](https://www.amazon.co.uk/dp/B078TM3C6X) [**Kate Somerville ExfoliKate Cleanser Daily Exfoliating Face Wash with Glycolic Acid & Lactic Acid Gentle Facial Scrub for Pore Minimizing Skincare Face Exfoliator Foaming Facial Cleanser - 50 mL**KATE SOMERVILLE**£17.09**4.6★**▼ 14%**](https://www.amazon.co.uk/dp/B075SHNZNF) [**Clever Soap 1% Piroctone Olamine Anti-Dandruff Shampoo With Salicylic Acid - Suitable For Seborrheic Dermatitis Psoriasis Folliculitis & Itchy Flaky Sensitive Scalp & Hair - For Men & Women**Clever Soap**£8.30**4.3★**▼ 23%**](https://www.amazon.co.uk/dp/B0BX3SV297) [**Clever Soap 1% Piroctone Olamine Face Wash With Salicylic Acid - Exfoliating Foaming Facial Cleanser - Suitable For Seborrheic Dermatitis Acne & Psoriasis - Fragrance Free Skin Care For Men & Women**Clever Soap**£8.37**4.6★**▼ 36%**](https://www.amazon.co.uk/dp/B0BX4BVFQT)
**~~View all trending →~~**
## **What buyers say about sulphur face wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Very good quality”*
**Suitability Combination Skin**8%
*“It has cleared my sensitive skin in a week”*
**Cleansing**7%
*“Leaves skin feeling squeaky clean”*
**Allergies**6%
*“originally it cleared my dermatitis”*
**Soft Feel**6%
*“my face feels smoother”*
**Smell**5%
*“The shampoo is gentle not smelly”*
**Symptom Reduction**4%
*“Very effective medicated soap”*
**Hair Growth**3%
*“Clears up my dandruff that flares up from frequent exercise when alternative anti dandruff shampoos fail”*
**Comfort-Overall**3%
*“it feels nice”*
**Ease Of Use**3%
*“It was easy to use”*
### **What buyers complain about **
**Allergies**28%
*“irritated skin within a week”*
**Suitability Dry Skin**6%
*“May not be suitable for sensitive skin”*
**Smell**5%
*“Heavily fragranced and caused skin irritation”*
**Symptom Reduction**4%
*“Didn't help me”*
**Moist/Dry**4%
*“I've tried all manners of treatment for my dry, flaky scalp and I have extremely sensitive skin in general, so using harsher products only seemed to make things worse and completely dried out my hair in the process”*
**Functionality-Overall**3%
*“Didnt work”*
**Product Condition**2%
*“Product arrived looking like someone had already used it”*
**Balance/Stability**2%
*“I think you have a stability issue”*
**Skin Health**2%
*“how this version burns your skin no matter if you put small amounts over time”*
**Oily/Greasy**1%
*“I suffered with really oily”*
### **Top return reasons **
**Functionality-Overall**22%
**Leak-Proof**11%
**Skin Health**9%
**Size-Overall**8%
**Moist/Dry**5%
**Product Condition**5%
**Smell**5%
**Defective Material/Parts**5%
**Ingredients-Overall**3%
**Compatibility-Overall**3%
## **Common questions**
- **Is sulphur face wash profitable to sell on Amazon United Kingdom?**
- The niche generates £125K/yr across 7 tracked products. 90-day search growth is +2.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the sulphur face wash niche?**
- 3 brands and 5 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sulphur face wash?**
- Top complaints mined from reviews: Allergies, Suitability Dry Skin, Smell. The return rate is 0.2%.
- **When does demand for sulphur face wash peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the sulphur face wash niche?**
- Listings span £5.16–£26.55; the average listing price is £11.84 (sweet spot $15–$100). The average incumbent carries 842 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)