---
title: "Stretch Marks Removal — £81K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/stretch-marks-removal"
last_updated: "2026-08-05T22:44:20.587Z"
locale: en
meta:
description: "Niche score 34/100 · £81K/yr market · 85K searches/yr · £9.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £81K/yr market · 85K searches/yr · £9.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stretch Marks Removal — £81K/yr Amazon UK Niche (2026) - Flapen"
---
# **stretch marks removal**
**Skip it**
Prices mostly outside the sweet spot ($1.89–$16.19) — this niche doesn't clear our bar today.
Market size 20Growth 21Conversion 87Competition 12Returns 100Price range 8Avg price 29Brand share 18Review moat 21Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.50**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-8.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,729.55**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£81K**
£81K/yr · 85K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£1.89–£16.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, stretch marks removal is a £81K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 34/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stretch marks removal market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£76K–£95K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**78**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**4%**
- Bio-Oil32% - Nature Spell32% - WELEDA15% - Palmer's9% - Healthpoint5% - Mama Mio4% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.
25K15KPrime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/stretch-marks-removal/trend)
## **Top stretch marks removal search terms**
- **stretch mark oil**54K/yr-7.3%10.2% conv. - **pregnancy oil**5K/yr-23.4%7.2% conv. - **oil for stretch marks**3K/yr+24.1%8.1% conv. - **belly oil for pregnant women**4K/yr-14.7%7.1% conv. - **bump oil**3K/yr+6.8%9.4% conv. - **stretch mark oil pregnancy**3K/yr-2.5%10.8% conv. - **pregnancy stretch mark oil**3K/yr-10.3%10.5% conv. - **belly oil**3K/yr-18.1%4.5% conv. - **bump oil pregnancy**3K/yr-17.3%9.9% conv. - **pregnancy oil for bump**3K/yr-30.5%9.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/stretch-marks-removal/search-terms)
## **Top stretch marks removal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£33K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nature Spell Stretch Mark Body Oil Improves Skin Elasticity 100ml**Nature Spell**£6.70**4.4★360 rev](https://www.amazon.co.uk/dp/B09NT476YW) [2**Bio Oil Body Skin Care Oil (125ml) - Firming Skincare That Reduces Appearance Of Stretch Marks & Scars - Grease Free Moisturiser Lotion - With Vitamin E & Vitamin A**Bio-Oil**£9.53**4.7★54,185 rev](https://www.amazon.co.uk/dp/B0013G35KW) [3**WELEDA (UK) Stretch Mark Massage Oil 100ml (PACK OF 1)**WELEDA**£11.10**4.7★9,998 rev](https://www.amazon.co.uk/dp/B000VYFD52) [4**Palmers Cocoa Butter Formula Soothing Oil for Dry Itchy Skin 150ml**Palmer's**£6.99**4.6★6,955 rev](https://www.amazon.co.uk/dp/B000FVCNEK) [5**Healthpoint Derma V10 Rescue Oil Reduce Appearance Of Stretch Marks Scar Tissue Dry Dehydrated Skin After Sun Ageing Blemishes Clinically Tested Paraben Free Vegan Friendly Made In The UK**Healthpoint**£1.89**4.6★348 rev](https://www.amazon.co.uk/dp/B002EA3UDS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stretch Mark Oil Oil Stretch Mark & Scar Treatment Boosts Collagen Lifts Skin Improves Stretch Marks Scars & Uneven Tone 125ml**SeeHoo**£8.16**71 rev9mo ago](https://www.amazon.co.uk/dp/B0FXMCRDLM) [**My Expert Midwife Stretch Mark & Scar Cream Pregnancy & Postpartum Elasticising Serum to Hydrate Nourish and Sooth Gentle Relief for Tight Itchy Skin - 150ml**My Expert Midwife**£12.74**180 rev1y ago](https://www.amazon.co.uk/dp/B0FBMNYM1W) [**Nature Spell Stretch Mark Body Oil Improves Skin Elasticity 100ml**Nature Spell**£6.70**360 rev4y ago](https://www.amazon.co.uk/dp/B09NT476YW) [**Bio Oil Body Natural Skin Care Oil (200ml) - Firming Skincare That Reduces Appearance Of Stretch Marks & Scars - Grease Free Moisturiser Lotion - With Vitamin E & Vitamin A**Bio-Oil**£16.19**1,671 rev5y ago](https://www.amazon.co.uk/dp/B08FLB9XZK) [**Mama Mio Tummy Rub Oil 120ml | Suitable for pregnant women Vegan Cruelty-free Dermatologically tested**Mama Mio**£8.14**806 rev6y ago](https://www.amazon.co.uk/dp/B088CJB1H1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Palmers Cocoa Butter Formula With Vitamin E Skin Therapy Oil 150ml/ 5.1 Fl. Oz.**Palmer's**£10.20**4.7★**▲ 120%**](https://www.amazon.co.uk/dp/B00UQ6ENX8) [**Stretch Mark Oil Oil Stretch Mark & Scar Treatment Boosts Collagen Lifts Skin Improves Stretch Marks Scars & Uneven Tone 125ml**SeeHoo**£8.16**4.4★**▲ 60%**](https://www.amazon.co.uk/dp/B0FXMCRDLM) [**My Expert Midwife Stretch Mark & Scar Cream Pregnancy & Postpartum Elasticising Serum to Hydrate Nourish and Sooth Gentle Relief for Tight Itchy Skin - 150ml**My Expert Midwife**£12.74**4.4★**▲ 23%**](https://www.amazon.co.uk/dp/B0FBMNYM1W) [**Healthpoint Derma V10 Rescue Oil Reduce Appearance Of Stretch Marks Scar Tissue Dry Dehydrated Skin After Sun Ageing Blemishes Clinically Tested Paraben Free Vegan Friendly Made In The UK**Healthpoint**£1.89**4.6★**▲ 22%**](https://www.amazon.co.uk/dp/B002EA3UDS) [**Bio Oil Body Skin Care Oil (125ml) - Firming Skincare That Reduces Appearance Of Stretch Marks & Scars - Grease Free Moisturiser Lotion - With Vitamin E & Vitamin A**Bio-Oil**£9.53**4.7★**▲ 12%**](https://www.amazon.co.uk/dp/B0013G35KW)
**~~View all trending →~~**
## **What buyers say about stretch marks removal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**13%
*“This had a nice soft scent”*
**Quality-Overall**13%
*“best quality and easy to apply”*
**Value For Money**12%
*“Good value for money”*
**Vegan/Organic**10%
*“Bio body oil”*
**Soft Feel**6%
*“The skin feels smoother”*
**Moist/Dry**6%
*“dries quickly”*
**Efficiency**5%
*“Works well”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Absorbency**4%
*“Absorbs well”*
**Stretchability/Expandability/Elasticity**4%
*“It clears my stretch marks soo well”*
### **What buyers complain about **
**Stretchability/Expandability/Elasticity**12%
*“Doesn't prevent stretch marks”*
**Oily/Greasy**10%
*“Oily”*
**Smell**9%
*“no fragrance at all”*
**Value For Money**7%
*“can get for much cheaper price”*
**Motor Power**6%
*“Pump not working”*
**Ease Of Use**6%
*“therefore I can not use it”*
**Allergies**4%
*“Had reaction to”*
**Skin Health**3%
*“Doesn't have much effect on skin”*
**Functionality-Overall**3%
*“Doesnt work”*
**Color**3%
*“Dark colour”*
### **Top return reasons **
**Advertised Vs Actual Product**40%
**Eco Friendliness**29%
**Ease Of Use**4%
**Functionality-Overall**4%
**Leak-Proof**4%
**Ingredients-Overall**4%
**Smell**2%
**Ethical Trade/Fair Trade**2%
**Motor Power**2%
**Dispensing Mechanism**1%
## **Common questions**
- **Is stretch marks removal profitable to sell on Amazon United Kingdom?**
- The niche generates £81K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (34/100).
- **How competitive is the stretch marks removal niche?**
- 8 brands and 78 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in stretch marks removal?**
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Oily/Greasy, Smell. The return rate is 0.1%.
- **When does demand for stretch marks removal peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the stretch marks removal niche?**
- Listings span £1.89–£16.19; the average listing price is £9.50 (sweet spot $15–$100). The average incumbent carries 11,730 reviews — the moat a new listing must climb.
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