---
title: "Stretch Mark Cream — £121K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/stretch-mark-cream"
last_updated: "2026-08-09T15:03:54.701Z"
locale: en
meta:
description: "Niche score 48/100 · £121K/yr market · 190K searches/yr · £10.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £121K/yr market · 190K searches/yr · £10.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stretch Mark Cream — £121K/yr Amazon UK Niche (2026) - Flapen"
---
# **stretch mark cream**
**Skip it**
A deep review moat (9,074 avg reviews) — this niche doesn't clear our bar today.
Market size 28Growth 26Conversion 65Competition 45Returns 100Price range 62Avg price 42Brand share 61Review moat 22Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£1.89–£36.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.99**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£121K**
£121K/yr · 190K searches
**Growth**
**Okay****+0.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,073.65**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, stretch mark cream is a £121K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stretch mark cream market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£137K–£165K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#267**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **75%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**99**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**24%**
- Bio-Oil29% - Nature Spell12% - WELEDA11% - NIVEA10% - Stria Lab7% - Palmer's7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.
25K15KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/stretch-mark-cream/trend)
## **Top stretch mark cream search terms**
- **stretch mark cream**96K/yr+3.7%5.7% conv. - **stretch marks removal**23K/yr+7.7%3.7% conv. - **stretch mark**12K/yr+10.3%4.0% conv. - **stretch mark cream for pregnant women**13K/yr+0.0%5.9% conv. - **pregnancy stretch mark cream**10K/yr-3.8%5.4% conv. - **stretch marks**7K/yr+19.8%3.9% conv. - **retinoid cream for stretch marks**5K/yr+5.5%3.8% conv. - **stretch mark removal**5K/yr-7.5%3.6% conv. - **bump cream pregnancy**4K/yr-7.4%3.9% conv. - **pregnancy skincare**3K/yr+0.3%0.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/stretch-mark-cream/search-terms)
## **Top stretch mark cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£24K30%£36K40%£48K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bio Oil Body Skin Care Oil (125ml) - Firming Skincare That Reduces Appearance Of Stretch Marks & Scars - Grease Free Moisturiser Lotion - With Vitamin E & Vitamin A**Bio-Oil**£9.53**4.7★54,185 rev](https://www.amazon.co.uk/dp/B0013G35KW) [2**Nature Spell Stretch Mark Body Oil Improves Skin Elasticity 100ml**Nature Spell**£6.70**4.4★360 rev](https://www.amazon.co.uk/dp/B09NT476YW) [3**NIVEA Luminous 630 Anti Stretch Marks & Dark Spots Body Cream (200ml) 48-Hour Moisturising Cream Reduces Stretch Marks Sun Blemishes and Pigment Spots With Thiamidol**NIVEA**£5.74**4.4★465 rev](https://www.amazon.co.uk/dp/B0CSNWDT9S) [4**Stretch Marks Removal Cream for Women & Men 12 Week Cycle Peptide and Vitamins Stretch Mark Cream for Reduction in Stretch Marks Improves Elasticity and Firmness. Award Winning.**Stria Lab**£36.10**3.9★36 rev](https://www.amazon.co.uk/dp/B0G7KH7F51) [5**Weleda Organic Mama Pregnancy Body Butter - Rich Natural Cosmetics Massage Body Butter to Prevent Stretch Marks On The Stomach Thigh and Chest (1 X 150 ml)**WELEDA**£11.82**4.6★2,174 rev](https://www.amazon.co.uk/dp/B0BB6Y5T2D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Palmers Cocoa Butter Formula 250ml Cocoa Butter Stretch Mark & Scar Removal Cream and Body Moisturiser for Dry Skin with Cosmetic Spatula for Mess-Free Application. (1 250ml)**UK-UNIQUE**£8.49**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GJDTCBYW) [**Momcozy Stretch Mark Cream for Pregnancy Pro-Collagen Firming Moisturiser for Dry Skin Pregnancy & Postpartum Smooths the Look of Stretch Marks Neck Wrinkles & Fine Lines 30g**momcozy**£11.57**112 rev6mo ago](https://www.amazon.co.uk/dp/B0GGH5P61N) [**Silicone Scar Gel Removal Cream: Treatment for Burns Surgery and Stretch Marks Improves the Appearance of Old and New Scars Suitable for Face and Body 30g**Wewell**£9.27**212 rev7mo ago](https://www.amazon.co.uk/dp/B0GC6RSSY6) [**Stretch Marks Removal Cream for Women & Men 12 Week Cycle Peptide and Vitamins Stretch Mark Cream for Reduction in Stretch Marks Improves Elasticity and Firmness. Award Winning.**Stria Lab**£36.10**36 rev7mo ago](https://www.amazon.co.uk/dp/B0G7KH7F51) [**Palmers Cocoa Butter Formula with Vitamin E 250ml 2 Pack Cocoa Butter Stretch Mark & Scar Removal Cream and Body Moisturiser for Dry Skin with Cosmetic Spatula for Mess-Free Application**Shop Mode**£13.59**1 rev8mo ago](https://www.amazon.co.uk/dp/B0G355D7S6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stretch Marks Removal Cream for Women & Men 12 Week Cycle Peptide and Vitamins Stretch Mark Cream for Reduction in Stretch Marks Improves Elasticity and Firmness. Award Winning.**Stria Lab**£36.10**3.9★**▲ 176%**](https://www.amazon.co.uk/dp/B0G7KH7F51) [**Palmers Cocoa Butter Formula with Vitamin E 250ml 2 Pack Cocoa Butter Stretch Mark & Scar Removal Cream and Body Moisturiser for Dry Skin with Cosmetic Spatula for Mess-Free Application**Shop Mode**£13.59**5.0★**▲ 139%**](https://www.amazon.co.uk/dp/B0G355D7S6) [**Skin Repair Cream Effective Skin Care Helps Improve the Appearance of Old & New Raised Reduces Discomfort Suitable for stretch marks and skin irregularities**Impoditiongs**£4.48**4.8★**▲ 102%**](https://www.amazon.co.uk/dp/B0FQNL2MSP) [**Palmers Cocoa Butter Formula 250ml Cocoa Butter Stretch Mark & Scar Removal Cream and Body Moisturiser for Dry Skin with Cosmetic Spatula for Mess-Free Application. (1 250ml)**UK-UNIQUE**£8.49**3.6★**▲ 98%**](https://www.amazon.co.uk/dp/B0GJDTCBYW) [**Microneedling Derma Roller for Stretch Marks Removal - 1.5mm Microneedle Dermaroller for Reduction in Scars & Stretch Marks - use with Stria Lab Stretch Marks Removal Cream - Great Pregnancy Gifts**Stria Lab**£24.01**4.6★**▲ 96%**](https://www.amazon.co.uk/dp/B0CNK5DHHN)
**~~View all trending →~~**
## **What buyers say about stretch mark cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“best quality and easy to apply”*
**Smell**10%
*“Interesting smell”*
**Value For Money**10%
*“Good value for money”*
**Soft Feel**8%
*“leaves my skin feeling soft”*
**Moist/Dry**8%
*“dries quickly”*
**Absorbency**5%
*“Easily absorbed”*
**Efficiency**5%
*“Does the job very well”*
**Vegan/Organic**5%
*“Bio body oil”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Stretchability/Expandability/Elasticity**4%
*“It clears my stretch marks soo well”*
### **What buyers complain about **
**Stretchability/Expandability/Elasticity**13%
*“haven't got any stretch marks”*
**Oily/Greasy**8%
*“Oily”*
**Value For Money**6%
*“can get for much cheaper price”*
**Allergies**4%
*“Had reaction to”*
**Smell**4%
*“Has the worst smell ever”*
**Thickness**4%
*“not overly thick”*
**Functionality-Overall**3%
*“Doesnt work”*
**Skin Health**2%
*“Doesn't have much effect on skin”*
**Motor Power**2%
*“Pump doesn't work”*
**Color**2%
*“Dark colour”*
### **Top return reasons **
**Leak-Proof**21%
**Advertised Vs Actual Product**19%
**Functionality-Overall**17%
**Motor Power**10%
**Product Condition**6%
**Skin Health**6%
**Sensitivity-Overall**4%
**Value For Money**4%
**Quality-Overall**4%
**Size-Overall**4%
## **Common questions**
- **Is stretch mark cream profitable to sell on Amazon United Kingdom?**
- The niche generates £121K/yr across 20 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the stretch mark cream niche?**
- 14 brands and 99 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in stretch mark cream?**
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Oily/Greasy, Value For Money. The return rate is 0.1%.
- **When does demand for stretch mark cream peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the stretch mark cream niche?**
- Listings span £1.89–£36.10; the average listing price is £10.99 (sweet spot $15–$100). The average incumbent carries 9,074 reviews — the moat a new listing must climb.
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