---
title: "Straightening Comb — £22K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/straightening-comb"
last_updated: "2026-08-09T13:08:54.976Z"
locale: en
meta:
description: "Niche score 49/100 · £22K/yr market · 65K searches/yr · £13.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £22K/yr market · 65K searches/yr · £13.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Straightening Comb — £22K/yr Amazon UK Niche (2026) - Flapen"
---
# **straightening comb**
**Skip it**
A small market ($22K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 9Conversion 32Competition 81Returns 38Price range 74Avg price 60Brand share 95Review moat 41Quality gap 92
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Good****£2.40–£51.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.15**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,410.93**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-31.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£22K**
£22K/yr · 65K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, straightening comb is a £22K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 37% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **straightening comb market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£39K–£53K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#618**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**38 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**37%**
Top 20: 82%
**Top-5 click share**
**34%**
Top 20: 76%
**Open market**
**57%**
- minkissy9% - TYMO8% - AFIODA7% - VKK7% - ten-tatent6% - Mengqianxunm6%
## **Demand**
Weekly Amazon search volume, last 32 weeks — -31.6% search growth over the last 90 days.
2K2KHoliday '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/straightening-comb/trend)
## **Top straightening comb search terms**
- **straightening comb**19K/yr-36.6%3.5% conv. - **hair straightener comb**11K/yr-30.6%1.5% conv. - **hair straightening comb**10K/yr-33.2%3.8% conv. - **straightener comb**5K/yr-14.9%2.2% conv. - **hair straighteners comb**3K/yr+5.9%0.6% conv. - **straight hair comb**4K/yr-47.4%0.7% conv. - **v hair styling comb**5K/yr-77.3%0.0% conv. - **heat resistant v styling comb**3K/yr-82.8%0.0% conv. - **heat-resistant v hair styling comb**4K/yr-100.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/straightening-comb/search-terms)
## **Top straightening comb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£4334%£8676%£1K8%£2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**minkissy V-Shaped Straightening Hair Comb Straightening Brush Comb Flat Iron Comb for Salon Home Use**minkissy**£8.58**4.3★53 rev](https://www.amazon.co.uk/dp/B0CCP1QXCR) [2**AFIODA V-Shaped Hair Straightening Brushes 2 Pack Anti-Frizz Heat-Resistant Styling Comb for Home & Salon Use (Black Handle Pink Teeth & All Black)**AFIODA**£3.84**3.8★16 rev](https://www.amazon.co.uk/dp/B0FW44QDT1) [3**VKK Hair Straightener Brush Hair Straightener Comb with 25s Fast Heating Ceramic PTC 5 Temp Settings & Anti-Scald Straightening Brush for Women Professional Hair Tools for Styling**VKK**£18.58**4.2★2,083 rev](https://www.amazon.co.uk/dp/B08BZ9CG8D) [4**Ten-Tatent Hot Comb Hair Straightener Electric Straightening Comb Single-Sided Portable Ceramic Beard Straightener Brush Anti-Scald Press Comb Ceramic**ten-tatent**£16.43**4.2★1,126 rev](https://www.amazon.co.uk/dp/B09N8VHTFR) [5**TYMO Hair Straightener Brush UK Flat Iron and Hair Brush 2-in-1 Anti-Scald Fast Heating 5 Temp Settings (130-210) Professional Salon at Home Wider Comb for Even Straightening Black**TYMO**£35.87**4.2★80,422 rev](https://www.amazon.co.uk/dp/B07MMQ4BZH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2PCS Straightening Comb Heat-Resistant V Hair Straightening Brush Hair Straightening Comb for Sleek Styling Beginners & Women (Rose Red & Black)**HYMC**£4.43**7 rev6mo ago](https://www.amazon.co.uk/dp/B0FZFX4K94) [**Shaped Hair Straightening Brush for Styling Skin-Friendly Straightening Brush with Fast Heating & Anti-Scald Design Comfortable Grip Hair Comb for Smooth & Sleek Hair Durable Styling Tool for**JWJDSAK**£6.63**0 rev7mo ago](https://www.amazon.co.uk/dp/B0G4RYW8P7) [**V Hair Straightening Comb Anti-Frizz Smoothing & Anti-Static Detangling Comb for Wet & Dry Hair V-Shape Sectioning Styling Comb with Easy-Grip Handle (Black)**Mengqianxunm**£2.40**9 rev7mo ago](https://www.amazon.co.uk/dp/B0G4B53J78) [**V Hair Straightening Comb Anti-Frizz Anti-Static Detangling Styling Comb for Wet & Dry Hair V-Shape Smoothing Comb with Sectioning Holes Lightweight Ergonomic Handle (Rose red)**Mengqianxunm**£2.40**9 rev7mo ago](https://www.amazon.co.uk/dp/B0G4B53PFZ) [**Hair Straighteners Brush 2-in-1 Ionic Straighten & Smooth Tool for Instant Frizz Control Fast Heating Anti-Scald Design Digital Display 9 TempsIdeal for Beginners Professionals Women & Gifts**Lookmate**£12.27**65 rev8mo ago](https://www.amazon.co.uk/dp/B0G1S3BX56)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shaped Hair Straightening Brush for Styling Skin-Friendly Straightening Brush with Fast Heating & Anti-Scald Design Comfortable Grip Hair Comb for Smooth & Sleek Hair Durable Styling Tool for**JWJDSAK**£6.63**0.0★**▲ 493%**](https://www.amazon.co.uk/dp/B0G4RYW8P7) [**V Hair Straightening Comb Anti-Frizz Smoothing & Anti-Static Detangling Comb for Wet & Dry Hair V-Shape Sectioning Styling Comb with Easy-Grip Handle (Black)**Mengqianxunm**£2.40**3.6★**▲ 293%**](https://www.amazon.co.uk/dp/B0G4B53J78) [**V-Shape Hair Straightening Comb - Thermal Styling Brush & Flat Iron for Smooth Frizz-Free Hair - Professional & Home Use Salon Styling Tool**ChainYao**£4.84**5.0★**▲ 263%**](https://www.amazon.co.uk/dp/B0FS1T7RKM) [**2PCS Straightening Comb Heat-Resistant V Hair Straightening Brush Hair Straightening Comb for Sleek Styling Beginners & Women (Rose Red & Black)**HYMC**£4.43**3.5★**▲ 213%**](https://www.amazon.co.uk/dp/B0FZFX4K94) [**Hair Straighteners Brush 2-in-1 Ionic Straighten & Smooth Tool for Instant Frizz Control Fast Heating Anti-Scald Design Digital Display 9 TempsIdeal for Beginners Professionals Women & Gifts**Lookmate**£12.27**4.1★**▲ 212%**](https://www.amazon.co.uk/dp/B0G1S3BX56)
**~~View all trending →~~**
## **What buyers say about straightening comb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent product”*
**Ease Of Use**18%
*“Easy usage”*
**Value For Money**10%
*“Great value for money”*
**Advertised Vs Actual Product**5%
*“It worked as described”*
**Efficiency**4%
*“Effective”*
**Suitability Straight Hair**4%
*“I love the product straightens my hair very well”*
**Soft Feel**4%
*“its silky smooth”*
**Weight Light**3%
*“lightweight”*
**Portability**2%
*“Very compact, and able to take anywhere”*
**Durability**2%
*“it is durable”*
### **What buyers complain about **
**Heating**12%
*“It wont heat up”*
**Functionality-Overall**10%
*“Poor results”*
**Ease Of Use**10%
*“Awkward to use”*
**Durability**8%
*“its already broken”*
**Charging**7%
*“Won't recharge”*
**Quality-Overall**6%
*“Garbage”*
**Value For Money**6%
*“Waste of money”*
**Advertised Vs Actual Product**6%
*“The advert was very misleading”*
**Suitability Curly Hair**4%
*“Ive havent got very curly hair, mainly wavy”*
**Size-Overall**3%
*“Cord is too short”*
### **Top return reasons **
**Functionality-Overall**25%
**Heating**13%
**Advertised Vs Actual Product**8%
**Quality-Overall**5%
**Charging**5%
**Defective Material/Parts**5%
**Weight Heavy**5%
**Size-Overall**3%
**Ease Of Use**3%
**Damage/Burn Hair**3%
## **Common questions**
- **Is straightening comb profitable to sell on Amazon United Kingdom?**
- The niche generates £22K/yr across 45 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -31.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the straightening comb niche?**
- 38 brands and 49 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in straightening comb?**
- Top complaints mined from reviews: Heating, Functionality-Overall, Ease Of Use. The return rate is 4.0%.
- **What does it cost to enter the straightening comb niche?**
- Listings span £2.40–£51.73; the average listing price is £13.15 (sweet spot $15–$100). The average incumbent carries 2,411 reviews — the moat a new listing must climb.
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