---
title: "Steroid Cream — £36K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/steroid-cream"
last_updated: "2026-08-09T16:14:11.966Z"
locale: en
meta:
description: "Niche score 33/100 · £36K/yr market · 61K searches/yr · £7.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £36K/yr market · 61K searches/yr · £7.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Steroid Cream — £36K/yr Amazon UK Niche (2026) - Flapen"
---
# **steroid cream**
**Skip it**
Prices mostly outside the sweet spot ($4.78–$13.53) — this niche doesn't clear our bar today.
Market size 9Growth 10Conversion 79Competition 17Returns 100Price range 0Avg price 20Brand share 19Review moat 27Quality gap 53
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,837.73**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.33**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-30.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£36K**
£36K/yr · 61K searches
**Price range**
**Bad****£4.78–£13.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, steroid cream is a £36K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Aug–Sep–Oct. Verdict: Skip it — 33/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steroid cream market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **£37K–£44K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **82%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**5%**
- Doublebase66% - Guuizos9% - Eurax8% - Generic5% - MUPMEN4% - ANCIENT CARE CREATING HEALTHIER LIVES3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.1% search growth over the last 90 days.
8K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/steroid-cream/trend)
## **Top steroid cream search terms**
- **betnovate cream steroid for eczema**15K/yr-22.5%2.7% conv. - **double base flare relief**13K/yr-21.4%11.2% conv. - **doublebase flare relief**12K/yr-41.2%12.0% conv. - **eumovate eczema & dermatitis cream**6K/yr+4.6%3.0% conv. - **elocon 0.1 w/w ointment cream**5K/yr-15.5%0.3% conv. - **strong steroid cream for eczema**6K/yr-21.5%3.9% conv. - **eumovate cream eczema 15g**2K/yr-0.2%2.2% conv. - **double base flare up**2K/yr-93.7%6.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/steroid-cream/search-terms)
## **Top steroid cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£5K30%£11K45%£16K60%£22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Doublebase Flare Relief Emollient for the Treatment and Relief of Dry Skin Conditions such as Eczema and Psoriasis and Dermatitis (Packaging May Vary) 500g Pump Pack**Doublebase**£10.14**4.5★3,998 rev](https://www.amazon.co.uk/dp/B084ZR8RV6) [2**Eczema Cream 20gSoothes Itchy Gentle and Relieves Itching for Dermatitis and Psoriasis Eczema Cream for Adults**Guuizos**£8.85**4.2★64 rev](https://www.amazon.co.uk/dp/B0FJY86PMH) [3**Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 100g**Eurax**£5.16**4.5★15,600 rev](https://www.amazon.co.uk/dp/B001IC5TLE) [4**Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief 100g Tube**Doublebase**£4.78**4.6★8,897 rev](https://www.amazon.co.uk/dp/B084F57JWZ) [5**Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief (Packaging May Vary) 250g Pump Pack**Doublebase**£6.74**4.6★8,897 rev](https://www.amazon.co.uk/dp/B084F578HM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin**MUPMEN**£8.45**24 rev4mo ago](https://www.amazon.co.uk/dp/B0GRTY5TC1) [**Doublebase Once Emollient Gel. Once-daily highly moisturising protective gel for eczema psoriasis and ichthyosis. 100g**Doublebase**£6.03**126 rev10mo ago](https://www.amazon.co.uk/dp/B0FQCFK9HC) [**2 x Bite & Stings Relief Cream - Hydrocortisone 1% 10g Tube - Anti-Itch Cream - Packging May Vary**ANCIENT CARE CREATING HEALTHIER LIVES**£4.85**103 rev11mo ago](https://www.amazon.co.uk/dp/B0FM8M6NQP) [**Eczema Cream 20gSoothes Itchy Gentle and Relieves Itching for Dermatitis and Psoriasis Eczema Cream for Adults**Guuizos**£8.85**64 rev12mo ago](https://www.amazon.co.uk/dp/B0FJY86PMH) [**Pinewoods Fast Acting Hydrocortisone Cream 1% w/w Bite and Sting Cream Mosquito and Bee Sting Treatment Itchy Skin and Redness Solution 3 x 10g Tubes for Eczema and Irritation**Generic**£6.49**1,946 rev1y ago](https://www.amazon.co.uk/dp/B0DLWWBP7D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin**MUPMEN**£8.45**4.1★**▲ 319%**](https://www.amazon.co.uk/dp/B0GRTY5TC1) [**Eczema Cream 20gSoothes Itchy Gentle and Relieves Itching for Dermatitis and Psoriasis Eczema Cream for Adults**Guuizos**£8.85**4.2★**▲ 75%**](https://www.amazon.co.uk/dp/B0FJY86PMH) [**2 x Bite & Stings Relief Cream - Hydrocortisone 1% 10g Tube - Anti-Itch Cream - Packging May Vary**ANCIENT CARE CREATING HEALTHIER LIVES**£4.85**4.6★**▲ 71%**](https://www.amazon.co.uk/dp/B0FM8M6NQP) [**Doublebase Once Emollient Gel. Once-daily highly moisturising protective gel for eczema psoriasis and ichthyosis. 100g**Doublebase**£6.03**4.4★**▲ 57%**](https://www.amazon.co.uk/dp/B0FQCFK9HC) [**Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief 100g Tube**Doublebase**£4.78**4.6★**▲ 31%**](https://www.amazon.co.uk/dp/B084F57JWZ)
**~~View all trending →~~**
## **What buyers say about steroid cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Itch Relief**13%
*“Stops the itch”*
**Value For Money**13%
*“Good price”*
**Quality-Overall**11%
*“Great cream”*
**Allergies**10%
*“No mess no itching”*
**Advertised Vs Actual Product**9%
*“as advertised”*
**Efficiency**9%
*“Works well”*
**Moist/Dry**5%
*“Great for dry skin”*
**Skin Health**3%
*“Helped my skin condition greatly”*
**Sensitivity-Overall**3%
*“Cleared away my baby's eczema and dry skin”*
**Soft Feel**3%
*“Keeps skin soft”*
### **What buyers complain about **
**Allergies**25%
*“Caused burning sensation and irritation”*
**Functionality-Overall**12%
*“Not effective”*
**Smell**5%
*“unpleasant smell”*
**Value For Money**5%
*“Waste of money”*
**Itch Relief**3%
*“Didnt take the itching away for hours”*
**Size-Overall**3%
*“The bottle sits in a base— a bit bulky”*
**Moist/Dry**3%
*“Dry, cracked and at times bleeding”*
**Skin Health**3%
*“Did not suit my problematic skin”*
**De-Grease**2%
*“Rather too greasy”*
**Pain Relief-Overall**2%
*“While it may not provide instant relief for everyone”*
## **Common questions**
- **Is steroid cream profitable to sell on Amazon United Kingdom?**
- The niche generates £36K/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -30.1%. Flapen's verdict: Skip it (33/100).
- **How competitive is the steroid cream niche?**
- 8 brands and 31 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in steroid cream?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.1%.
- **When does demand for steroid cream peak?**
- Demand peaks in Jan–Aug–Sep–Oct; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the steroid cream niche?**
- Listings span £4.78–£13.53; the average listing price is £7.33 (sweet spot $15–$100). The average incumbent carries 3,838 reviews — the moat a new listing must climb.
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