---
title: "Steamer for Cold and Flu — £47K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/steamer-for-cold-and-flu"
last_updated: "2026-08-09T12:09:03.947Z"
locale: en
meta:
description: "Niche score 39/100 · £47K/yr market · 95K searches/yr · £15.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £47K/yr market · 95K searches/yr · £15.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Steamer for Cold and Flu — £47K/yr Amazon UK Niche (2026) - Flapen"
---
# **steamer for cold and flu**
**Skip it**
Soft demand (-62.9% this quarter) — this niche doesn't clear our bar today.
Market size 12Growth 0Conversion 40Competition 18Returns 91Price range 49Avg price 76Brand share 44Review moat 52Quality gap 80
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£15.38**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,408.36**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£3.05–£26.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£47K**
£47K/yr · 95K searches
**Growth**
**Bad****-62.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, steamer for cold and flu is a £47K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steamer for cold and flu market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£62K–£77K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#191**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **79%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**18%**
- Bauer Professional31% - Vicks20% - Vivo Technologies11% - VOUM9% - Kunwely8% - JNBGTU3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -62.9% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/steamer-for-cold-and-flu/trend)
## **Top steamer for cold and flu search terms**
- **steamer for cold and flu**57K/yr-69.9%3.2% conv. - **face steamer for sinuses**15K/yr-20.6%5.4% conv. - **face steamer for colds and flu**23K/yr-73.5%3.0% conv. - **facial steamer for colds and flu**49/yr+166.7%0.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/steamer-for-cold-and-flu/search-terms)
## **Top steamer for cold and flu products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£9K30%£14K40%£19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bauer Professional Facial Spa Face Steamer and Nasal Inhaler Set Removes Blackheads & Opens Pores and Sinuses Fast Heating Aromatherapy Tray**Bauer Professional**£16.23**4.4★1,604 rev](https://www.amazon.co.uk/dp/B0794P43G9) [2**Vicks Sinus Inhaler - Suitable during Coughs Colds or Blocked Noses - Adjustable Steam Control - Automatic Shut Off - Essential Oil Pads Included - VH200**Vicks**£26.55**4.1★1,373 rev](https://www.amazon.co.uk/dp/B07ZC4C8BC) [3**Steam Inhaler Cup Natural Steam Therapy for Coughs Colds Blocked Sinuses & Chest Congestion Comfortable Nasal Mask Gentle Nighttime Relief at Home**Vivo Technologies**£3.05**3.9★78 rev](https://www.amazon.co.uk/dp/B0GBXYZFKY) [4**Facial Steamer VOUM Face Steamer for Facial Deep Cleaning Home Facial Sauna Spa Sinuses Humidifier Atomizer Warm Mist Unclogs Pores Unisex (Purple)**VOUM**£14.38**4.2★1,198 rev](https://www.amazon.co.uk/dp/B08CR6YW7D) [5**Medisure Steam Inhaler Cup with Menthol Crystals (5g) Steam Inhaler for Colds Coughs Flu and Blocked Nose Relief - Suitable for Adult and Kids**Kunwely**£7.97**4.2★2,000 rev](https://www.amazon.co.uk/dp/B0792YHNKZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Steam Inhaler Cup Natural Steam Therapy for Coughs Colds Blocked Sinuses & Chest Congestion Comfortable Nasal Mask Gentle Nighttime Relief at Home**Vivo Technologies**£3.05**78 rev7mo ago](https://www.amazon.co.uk/dp/B0GBXYZFKY) [**NanaCare UK Steam Inhaler Cup with 10g Powerful Crystals and Nasal Stick | The Personal Steam Inhaler Provides Relief from Flu Colds Blocked Nose and Cough | Suitable for Adults and Kids**NanaCare**£8.02**68 rev7mo ago](https://www.amazon.co.uk/dp/B0G75XJDZZ) [**Moeila Nebuliser Machine for Adults & Kids Spray Nebuliser with Charging Function Handheld Inhaler Easy to Use & Clean Suit for Home & Travel (White)**Moeila**£21.89**59 rev11mo ago](https://www.amazon.co.uk/dp/B0FNMQBF5R) [**GEEPAS Face Steamer for Women | 2-in-1 Electric Facial Nasal Inhaler for Cold Flu Sinus Relief | Fast Heat-up LED Indicator | Home Spa Sauna Removes Blackheads Open Pores | 3 Attachments 130W Pink**GEEPAS**£15.04**32 rev1y ago](https://www.amazon.co.uk/dp/B0F9PFCVB2) [**PRIMEPULSE Facial Steamer & Steam Inhaler for Sinus Relief with Warm Mist for Deep Cleaning Home Spa Set Unclogs Pores Removes Blackheads Face Steamer Professional Face Care Tool for Women & Men**PRIMEPULSE**£19.71**59 rev2y ago](https://www.amazon.co.uk/dp/B0D79TDNL3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Steam Inhaler Cup Natural Steam Therapy for Coughs Colds Blocked Sinuses & Chest Congestion Comfortable Nasal Mask Gentle Nighttime Relief at Home**Vivo Technologies**£3.05**3.9★**▲ 218%**](https://www.amazon.co.uk/dp/B0GBXYZFKY) [**Vicks Sinus Inhaler - Suitable during Coughs Colds or Blocked Noses - Adjustable Steam Control - Automatic Shut Off - Essential Oil Pads Included - VH200**Vicks**£26.55**4.1★**▲ 64%**](https://www.amazon.co.uk/dp/B07ZC4C8BC) [**JNBGTU Facial Steamer Face Steamer - Unclog Opens Pores Clear Sinuses Revitalize Skin Professional Skin Care Device for Face Steam Inhale Deep Clean Clear Sinuses at Home SPA Removes Blackheads**JNBGTU**£16.62**4.4★**▲ 41%**](https://www.amazon.co.uk/dp/B0D1R4H8X6) [**Rio Facial Steamer and Face Sauna Spa for Effective Deep Skin Cleansing Opens Pores & Removes Blackheads Nose Attachment for Congestion Relief**Rio**£20.79**4.3★**▲ 18%**](https://www.amazon.co.uk/dp/B0154YU2GI) [**Facial Steamer VOUM Face Steamer for Facial Deep Cleaning Home Facial Sauna Spa Sinuses Humidifier Atomizer Warm Mist Unclogs Pores Unisex (Purple)**VOUM**£14.38**4.2★**— 10%**](https://www.amazon.co.uk/dp/B08CR6YW7D)
**~~View all trending →~~**
## **What buyers say about steamer for cold and flu**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sinus Relief**12%
*“Clears sinuses really well”*
**Quality-Overall**11%
*“Good product for light use”*
**Ease Of Use**11%
*“Easy to use”*
**Value For Money**8%
*“Excellent value”*
**Advertised Vs Actual Product**7%
*“Exactly what I needed works great”*
**Efficiency**7%
*“Works ok”*
**Breathability**5%
*“Breathing is made a lot easier, quickly”*
**Cold Relief**4%
*“Handy to have in for that horrible cold”*
**Cough Relief**3%
*“really helpful with reducing coughing whilst also helping to clear my chest”*
**Size-Overall**3%
*“Good size”*
### **What buyers complain about **
**Size-Overall**17%
*“Mask too small”*
**Functionality-Overall**10%
*“DIDNT WORK”*
**Value For Money**8%
*“couldnt be for that price”*
**Quality-Overall**6%
*“Good cheap product”*
**Advertised Vs Actual Product**5%
*“FAKE ADVERT”*
**Smell**5%
*“it does not feel or smell good”*
**Comfort-Overall**4%
*“The face mask is quite hard and not comfortable”*
**Leak-Proof**3%
*“all the water from the tank leaked out from the bottom of the device”*
**Durability**3%
*“Machine got burst out in the first use itself”*
**Heating**2%
*“the water you can use is nt really hot enough to get the best results”*
### **Top return reasons **
**Functionality-Overall**36%
**Size-Overall**10%
**Defective Material/Parts**9%
**Quality-Overall**5%
**Product Condition**5%
**Heating**5%
**Leak-Proof**4%
**Strength**4%
**Advertised Vs Actual Product**3%
**Durability**2%
## **Common questions**
- **Is steamer for cold and flu profitable to sell on Amazon United Kingdom?**
- The niche generates £47K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -62.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the steamer for cold and flu niche?**
- 14 brands and 48 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in steamer for cold and flu?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Value For Money. The return rate is 1.2%.
- **When does demand for steamer for cold and flu peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the steamer for cold and flu niche?**
- Listings span £3.05–£26.55; the average listing price is £15.38 (sweet spot $15–$100). The average incumbent carries 1,408 reviews — the moat a new listing must climb.
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