---
title: "Starface Lip Balm — £125K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/starface-lip-balm"
last_updated: "2026-08-09T15:21:19.592Z"
locale: en
meta:
description: "Niche score 46/100 · £125K/yr market · 178K searches/yr · £12.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £125K/yr market · 178K searches/yr · £12.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Starface Lip Balm — £125K/yr Amazon UK Niche (2026) - Flapen"
---
# **starface lip balm**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 14Conversion 63Competition 46Returns 100Price range 83Avg price 55Brand share 12Review moat 49Quality gap 55
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£3.87–£79.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.65**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,616**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£125K**
£125K/yr · 178K searches
**Growth**
**Bad****-22.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, starface lip balm is a £125K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **starface lip balm market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£51K–£63K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#318**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **76%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**101**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 97%
**Open market**
**4%**
- Starface World46% - Glossier23% - Sol de Janeiro15% - e.l.f.10% - Kiko Milano1% - Cloud Paint1% - Open — no brand owns it (4 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — -22.5% search growth over the last 90 days.
3K2KFeb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/starface-lip-balm/trend)
## **Top starface lip balm search terms**
- **glossier**64K/yr-17.2%0.5% conv. - **starface lip balm**41K/yr-25.3%5.8% conv. - **sol de janeiro lip balm**20K/yr-19.8%7.1% conv. - **star face lip balm**18K/yr-3.1%5.1% conv. - **glossier lip balm**18K/yr-45.7%2.7% conv. - **elf lip balm duo**3K/yr-16.8%8.6% conv. - **hismile lip balm**3K/yr-37.4%0.9% conv. - **elf squeeze me lip balm duo**3K/yr-22.5%16.3% conv. - **sol de janeiro lip**3K/yr-43.5%4.1% conv. - **glossier balm dotcom**3K/yr-27.0%2.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/starface-lip-balm/search-terms)
## **Top starface lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£10K12%£15K16%£20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Starface Star Balm Starfruit Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Juicy Starfruit Flavor (0.15 oz)**Starface World**£4.86**4.4★310 rev](https://www.amazon.co.uk/dp/B0F7PSGRG6) [2**Sol de Janeiro Brazilian Kiss Vegan Formula Hydrating Lip Butter Balm**Sol de Janeiro**£11.31**4.7★1,130 rev](https://www.amazon.co.uk/dp/B0DVMS8NC6) [3**Starface Star Balm Mango Mania Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Citrusy Mango Flavor (0.15 oz)**Starface World**£4.84**4.4★310 rev](https://www.amazon.co.uk/dp/B0GRJWJWH2) [4**glossier birthday balm dotcom 15ml**Glossier**£17.98**4.2★32 rev](https://www.amazon.co.uk/dp/B077ZZMN9H) [5**Starface Star Balm Watermelon Squeeze Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Juicy Watermelon Flavor (0.15 oz)**Starface World**£4.84**4.4★310 rev](https://www.amazon.co.uk/dp/B0FKJP2DWN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Starface Star Balm Starfruit Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Juicy Starfruit Flavor (0.15 oz)**Starface World**£4.86**310 rev4mo ago](https://www.amazon.co.uk/dp/B0F7PSGRG6) [**Starface Star Balm Mango Mania Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Citrusy Mango Flavor (0.15 oz)**Starface World**£4.84**310 rev4mo ago](https://www.amazon.co.uk/dp/B0GRJWJWH2) [**Starface Star Balm Watermelon Squeeze Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Juicy Watermelon Flavor (0.15 oz)**Starface World**£4.84**310 rev4mo ago](https://www.amazon.co.uk/dp/B0FKJP2DWN) [**Starface Star Balm Very Vanilla Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Dreamy Vanilla Flavor (0.15 oz)**Starface World**£4.89**310 rev4mo ago](https://www.amazon.co.uk/dp/B0FJYJRPBM) [**Starface Star Balm Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Creamy Coconut Flavor (0.15 oz)**Starface World**£4.87**310 rev4mo ago](https://www.amazon.co.uk/dp/B0GRK83TLZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Starface Star Balm Unscented Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Fragrance Free (0.15 oz)**Starface World**£4.84**4.4★**▲ 307%**](https://www.amazon.co.uk/dp/B0FJYHL474) [**Starface Star Balm Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Creamy Coconut Flavor (0.15 oz)**Starface World**£4.87**4.4★**▲ 305%**](https://www.amazon.co.uk/dp/B0GRK83TLZ) [**Starface Star Balm Starfruit Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Juicy Starfruit Flavor (0.15 oz)**Starface World**£4.86**4.4★**▲ 249%**](https://www.amazon.co.uk/dp/B0F7PSGRG6) [**Starface Star Balm Very Vanilla Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Dreamy Vanilla Flavor (0.15 oz)**Starface World**£4.89**4.4★**▲ 244%**](https://www.amazon.co.uk/dp/B0FJYJRPBM) [**Starface Star Balm Watermelon Squeeze Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Juicy Watermelon Flavor (0.15 oz)**Starface World**£4.84**4.4★**▲ 205%**](https://www.amazon.co.uk/dp/B0FKJP2DWN)
**~~View all trending →~~**
## **What buyers say about starface lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“It smells divine”*
**Moist/Dry**14%
*“very hydrating”*
**Soft Feel**8%
*“my skin feels so soft”*
**Quality-Overall**7%
*“its a high end brand”*
**Ease Of Application**6%
*“easy to apply”*
**Color**4%
*“Great colour”*
**Value For Money**4%
*“is cheap”*
**Ease Of Use**4%
*“Easy to use”*
**Adhesion/Stickiness**3%
*“it's a solid stick”*
**Gifting Purpose**3%
*“Ideal for a gift”*
### **What buyers complain about **
**Size-Overall**22%
*“A small tube”*
**Smell**11%
*“It has a strong unpleasant smell”*
**Value For Money**10%
*“Expensive”*
**Moist/Dry**4%
*“it didnt feel like my lips were moisturised at all”*
**Adhesion/Stickiness**4%
*“Other than the size the lip balm isnt sticky”*
**Advertised Vs Actual Product**4%
*“This feels intentionally misleading”*
**Texture/Consistency-Overall**2%
*“less rich consistency than the newer one”*
**Durability**2%
*“The worst thing is it break like jelly”*
**Quality-Overall**1%
*“Complete rip off. Absolutely terrible product.”*
**Thickness**1%
*“The formula of the balm is thick”*
### **Top return reasons **
**Size-Overall**29%
**Value For Money**12%
**Adhesion/Stickiness**10%
**Moist/Dry**10%
**Durability**7%
**Advertised Vs Actual Product**7%
**Functionality-Overall**7%
**Ease Of Use**5%
**Smell**3%
**Gap/Hole**3%
## **Common questions**
- **Is starface lip balm profitable to sell on Amazon United Kingdom?**
- The niche generates £125K/yr across 25 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the starface lip balm niche?**
- 10 brands and 101 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in starface lip balm?**
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the starface lip balm niche?**
- Listings span £3.87–£79.05; the average listing price is £12.65 (sweet spot $15–$100). The average incumbent carries 1,616 reviews — the moat a new listing must climb.
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