---
title: "Squalane Oil — £72K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/squalane-oil"
last_updated: "2026-08-06T03:41:11.394Z"
locale: en
meta:
description: "Niche score 31/100 · £72K/yr market · 76K searches/yr · £9.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £72K/yr market · 76K searches/yr · £9.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Squalane Oil — £72K/yr Amazon UK Niche (2026) - Flapen"
---
# **squalane oil**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 24Conversion 88Competition 0Returns 100Price range 0Avg price 28Brand share 0Review moat 40Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,450.25**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.36**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£72K**
£72K/yr · 76K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£6.51–£12.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, squalane oil is a £72K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squalane oil market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£75K–£94K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#340**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- The Ordinary73% - Ellipsis Labs22% - Minimalist5% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 49 weeks — -1.8% search growth over the last 90 days.
5K4KSpike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/squalane-oil/trend)
## **Top squalane oil search terms**
- **squalane oil**41K/yr-4.7%9.1% conv. - **squalane**13K/yr+5.5%7.5% conv. - **the ordinary squalane oil**6K/yr+56.2%20.5% conv. - **the ordinary squalane**7K/yr-14.2%17.8% conv. - **squalene**4K/yr+4.6%8.0% conv. - **squalane oil for face**4K/yr-35.4%7.8% conv. - **ordinary squalane**2K/yr-15.8%17.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/squalane-oil/search-terms)
## **Top squalane oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£14K40%£29K60%£43K80%£58K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary 100% Plant-Derived Squalane for Skin and Hair Lightweight Hydration and Moisture Barrier Support 30ml**The Ordinary**£7.99**4.6★4,806 rev](https://www.amazon.co.uk/dp/B0719WNNK4) [2**Squalane Oil by Ellipsis Labs 100% Natural Olive derived Squalane Oil a Deep Moisturiser for targeting Dry Skin with Anti-Ageing Properties 30ml**Ellipsis Labs**£6.51**4.5★1,153 rev](https://www.amazon.co.uk/dp/B07QD2K8S4) [3**Minimalist Squalane 100% (Plant Derived) Face Oil for Moisturization | Improves Skin Hydration & Reduces Fine Lines | Restores Suppleness Firmness & Elasticity of Skin | 1 Fl Oz / 30 ml**Minimalist**£10.58**4.6★1,785 rev](https://www.amazon.co.uk/dp/B08KSL2QNF) [4**The Ordinary Squalane Cleanser Hydrating Makeup Remover Supports Moisture Barrier 150ml**The Ordinary**£12.36**4.8★2,057 rev](https://www.amazon.co.uk/dp/B07VHDYJL5)
### **Newest**
by launch date
[**Minimalist Squalane 100% (Plant Derived) Face Oil for Moisturization | Improves Skin Hydration & Reduces Fine Lines | Restores Suppleness Firmness & Elasticity of Skin | 1 Fl Oz / 30 ml**Minimalist**£10.58**1,785 rev4y ago](https://www.amazon.co.uk/dp/B08KSL2QNF) [**The Ordinary Squalane Cleanser Hydrating Makeup Remover Supports Moisture Barrier 150ml**The Ordinary**£12.36**2,057 rev6y ago](https://www.amazon.co.uk/dp/B07VHDYJL5) [**Squalane Oil by Ellipsis Labs 100% Natural Olive derived Squalane Oil a Deep Moisturiser for targeting Dry Skin with Anti-Ageing Properties 30ml**Ellipsis Labs**£6.51**1,153 rev7y ago](https://www.amazon.co.uk/dp/B07QD2K8S4) [**The Ordinary 100% Plant-Derived Squalane for Skin and Hair Lightweight Hydration and Moisture Barrier Support 30ml**The Ordinary**£7.99**4,806 rev9y ago](https://www.amazon.co.uk/dp/B0719WNNK4)
### **Trending**
90-day click momentum
[**Squalane Oil by Ellipsis Labs 100% Natural Olive derived Squalane Oil a Deep Moisturiser for targeting Dry Skin with Anti-Ageing Properties 30ml**Ellipsis Labs**£6.51**4.5★**▲ 11%**](https://www.amazon.co.uk/dp/B07QD2K8S4) [**The Ordinary 100% Plant-Derived Squalane for Skin and Hair Lightweight Hydration and Moisture Barrier Support 30ml**The Ordinary**£7.99**4.6★**— 5%**](https://www.amazon.co.uk/dp/B0719WNNK4) [**The Ordinary Squalane Cleanser Hydrating Makeup Remover Supports Moisture Barrier 150ml**The Ordinary**£12.36**4.8★**▼ 11%**](https://www.amazon.co.uk/dp/B07VHDYJL5) [**Minimalist Squalane 100% (Plant Derived) Face Oil for Moisturization | Improves Skin Hydration & Reduces Fine Lines | Restores Suppleness Firmness & Elasticity of Skin | 1 Fl Oz / 30 ml**Minimalist**£10.58**4.6★**▼ 48%**](https://www.amazon.co.uk/dp/B08KSL2QNF)
## **What buyers say about squalane oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**14%
*“It does clean my face”*
**Suitability Dry Skin**11%
*“Great for dry skin”*
**Suitability Combination Skin**11%
*“Great for all skin types”*
**Moist/Dry**10%
*“Saves my skin when dry”*
**Soft Feel**8%
*“my skin feels very soft”*
**Ease Of Cleaning**8%
*“Great affordable cleanser”*
**Quality-Overall**7%
*“Good quality cheap squalane”*
**Absorbency**4%
*“easily absorbs”*
**Allergies**3%
*“did not cause irritation”*
**Weight Light**3%
*“lightweight”*
### **What buyers complain about **
**Allergies**13%
*“Allergic reaction to the serum”*
**Oily/Greasy**10%
*“Stays oily though”*
**Functionality-Overall**7%
*“Doesn't work”*
**Skin Health**6%
*“I didnt like the way it felt on my face either- it felt claggy”*
**Smell**4%
*“It doesnt have a fragrance”*
**Ease Of Cleaning**4%
*“I feel like it didnt actually clean my face at all”*
**Texture/Consistency-Overall**3%
*“not the right texture for me”*
**Thickness**3%
*“It has a sort of thick oily texture”*
**Suitability Combination Skin**2%
*“unfortunately it just didn't suit my skin”*
**Lather**1%
*“doesnt lather up too much”*
### **Top return reasons **
**Smell**50%
**Leak-Proof**17%
**Functionality-Overall**17%
**Durability**8%
**Compatibility-Overall**8%
## **Common questions**
- **Is squalane oil profitable to sell on Amazon United Kingdom?**
- The niche generates £72K/yr across 4 tracked products. 90-day search growth is -1.8%. Flapen's verdict: Skip it (31/100).
- **How competitive is the squalane oil niche?**
- 3 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in squalane oil?**
- Top complaints mined from reviews: Allergies, Oily/Greasy, Functionality-Overall. The return rate is 0.1%.
- **What does it cost to enter the squalane oil niche?**
- Listings span £6.51–£12.36; the average listing price is £9.36 (sweet spot $15–$100). The average incumbent carries 2,450 reviews — the moat a new listing must climb.
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