---
title: "Spray Tan — £70K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/spray-tan"
last_updated: "2026-08-09T13:07:10.506Z"
locale: en
meta:
description: "Niche score 45/100 · £70K/yr market · 134K searches/yr · £6.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £70K/yr market · 134K searches/yr · £6.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spray Tan — £70K/yr Amazon UK Niche (2026) - Flapen"
---
# **spray tan**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 70Conversion 78Competition 21Returns 100Price range 0Avg price 19Brand share 0Review moat 35Quality gap 78
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+52.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,975.08**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.74**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£70K**
£70K/yr · 134K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.62–£12.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, spray tan is a £70K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spray tan market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **£67K–£84K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**102**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Garnier68% - ST. MORIZ15% - St.Tropez8% - Avon6% - Bondi Sands3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.1% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/spray-tan/trend)
## **Top spray tan search terms**
- **spray tan**47K/yr+42.3%5.5% conv. - **tanning spray**13K/yr+129.6%2.3% conv. - **fake tan spray**14K/yr+59.9%6.7% conv. - **tanning mist**12K/yr+43.0%3.0% conv. - **tan spray**8K/yr+70.9%6.3% conv. - **instant tan spray**5K/yr+81.7%2.0% conv. - **garnier spray tan mist**5K/yr+14.8%13.4% conv. - **ambre solaire tan mist**4K/yr+29.1%13.6% conv. - **self tan spray**4K/yr+83.2%5.1% conv. - **garnier natural bronzer**3K/yr+126.0%9.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/spray-tan/search-terms)
## **Top spray tan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£28K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Garnier Ambre Solaire Fake Tan Natural Bronzer Quick Drying Medium Self Tan Body Mist Streak Free Fake Tan Lasts Up to 1 week Vegan Formula Radient Glow For All Skin Types 150ml (Pack of 1)**Garnier**£5.99**4.3★4,023 rev](https://www.amazon.co.uk/dp/B001BL8OVE) [2**Garnier Ambre Solaire Fake Tan Natural Bronzer Quick Drying Dark Self Tan Body Mist Intense & Streak Free Fake Tan Lasts Up to 1 week Vegan Formula Radient Glow For All Skin Types 150ml**Garnier**£6.03**4.4★4,896 rev](https://www.amazon.co.uk/dp/B002H9WUNW) [3**Garnier Ambre Solaire Self Tan (75ml) Natural Bronzer Quick Drying Dark Fake Tan Face Mist Intense & Streak Free Lasts Up to 1 week Vegan Formula Radiant Glow For All Skin Types**Garnier**£5.43**4.4★4,896 rev](https://www.amazon.co.uk/dp/B001D34Z9U) [4**St Moriz Original Instant Tanning Mist in Medium | Fast Drying Vegan Fake Tan Mist | Instant Wash Off Guide Colour for a Golden Glow | Dermatologically Tested | Vegan | Cruelty Free | 150ml**ST. MORIZ**£2.62**4.2★1,106 rev](https://www.amazon.co.uk/dp/B01EJKX8TQ) [5**Avon Enhance & Glow Airbrush Tanning Spray 150ml Sun-Kissed Glow Quick Drying Easy to Use Cruelty Free (Pack of 1)**Avon**£4.96**4.3★1,860 rev](https://www.amazon.co.uk/dp/B0C94CK6BN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Garnier Ambre Solaire Fake Tan SPF 50 Ideal Bronze Tanning Mist For Face & Body Tan Enhancing Invisible on All Skin Tones Quick Dry Water Resistant 0% Alcohol High UV Protection 150ml**Garnier**£5.83**106 rev2y ago](https://www.amazon.co.uk/dp/B0CQ32L7ST) [**Garnier Ambre Solaire Fake Tan Tanning Drops Natural Bronzer Self Tan Drops for Face with Hyaluronic Acid & Coconut Water Gradual & Natural Looking Tan Vegan Formula 30ml**Garnier**£7.84**2,842 rev3y ago](https://www.amazon.co.uk/dp/B0BRL6M31R) [**St Moriz Professional Instant 1 Hour Fast Tan Mist | With Aloe Vera & Vitamin E | Develops in 1-3 Hours | Express Vegan Fake Tan Spray & Body Mist | Dermatologically Tested & Cruelty Free | 150ml**ST. MORIZ**£4.96**217 rev5y ago](https://www.amazon.co.uk/dp/B09697PM7Q) [**St Moriz Advanced Instant Tanning Face Mist with Aloe Vera & Vitamin E Fast Drying Vegan Fake Tan Medium (150ml)**ST. MORIZ**£6.85**794 rev5y ago](https://www.amazon.co.uk/dp/B09699KNB5) [**St.Tropez Self Tan Purity Vitamins Bronzing Body Mist Clear Tanning Water Streak-Free Finish Vitamin C & D Vegan Natural & Cruelty Free 200 ml**St.Tropez**£12.98**1,048 rev6y ago](https://www.amazon.co.uk/dp/B081ZDW2JC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Garnier Ambre Solaire Fake Tan SPF 50 Ideal Bronze Tanning Mist For Face & Body Tan Enhancing Invisible on All Skin Tones Quick Dry Water Resistant 0% Alcohol High UV Protection 150ml**Garnier**£5.83**4.0★**▲ 102%**](https://www.amazon.co.uk/dp/B0CQ32L7ST) [**St.Tropez Self Tan Purity Vitamins Bronzing Body Mist Clear Tanning Water Streak-Free Finish Vitamin C & D Vegan Natural & Cruelty Free 200 ml**St.Tropez**£12.98**4.2★**▲ 60%**](https://www.amazon.co.uk/dp/B081ZDW2JC) [**Avon Enhance & Glow Airbrush Tanning Spray 150ml Sun-Kissed Glow Quick Drying Easy to Use Cruelty Free (Pack of 1)**Avon**£4.96**4.3★**▲ 31%**](https://www.amazon.co.uk/dp/B0C94CK6BN) [**Bondi Sands Liquid Gold Self-Tanning Dry Oil | Ultra Nourishing No Wash Off Formula Gives Skin a Long-Lasting Golden Tan Enriched with Argan Oil Vegan + Cruelty Coconut Scent | 150 mL/5.07 Oz**Bondi Sands**£6.80**4.4★**▲ 25%**](https://www.amazon.co.uk/dp/B01GQQU1AU) [**Garnier Ambre Solaire Fake Tan Tanning Drops Natural Bronzer Self Tan Drops for Face with Hyaluronic Acid & Coconut Water Gradual & Natural Looking Tan Vegan Formula 30ml**Garnier**£7.84**4.2★**▲ 24%**](https://www.amazon.co.uk/dp/B0BRL6M31R)
**~~View all trending →~~**
## **What buyers say about spray tan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**17%
*“Good Colour”*
**Smell**16%
*“Nice scent”*
**Brightness/Shine/Glow**10%
*“Gives an amazing glow”*
**Quality-Overall**10%
*“Excellent product”*
**Suitability Combination Skin**6%
*“Always use this best fake tan for my face, no clogging into skin, nice glow”*
**Value For Money**6%
*“Worth the money”*
**Ease Of Use**5%
*“So easy to use, doesnt streak”*
**Ease Of Application**4%
*“Easy to apply”*
**Advertised Vs Actual Product**4%
*“It does what it says”*
**Coverage**2%
*“Good coverage”*
### **What buyers complain about **
**Color**21%
*“Really weird colour too”*
**Smell**11%
*“This stuff stinks”*
**Functionality-Overall**9%
*“Doesn't work”*
**Value For Money**6%
*“Waste of money”*
**Advertised Vs Actual Product**4%
*“Misleading”*
**Size-Overall**4%
*“Very small 80ml”*
**Quality-Overall**3%
*“Poor quality”*
**Suitability Dry Skin**3%
*“on my neck and arms and its fantastic, its a bit sticky on the body my face dried up quick”*
**Moist/Dry**3%
*“It doesn't seem to moisturise at all”*
**Instructions/User Manual/Troubleshooting**2%
*“No GB instructions on this product”*
### **Top return reasons **
**Functionality-Overall**39%
**Adhesion/Stickiness**17%
**Value For Money**11%
**Quality-Overall**11%
**Defective Material/Parts**11%
**Smell**11%
## **Common questions**
- **Is spray tan profitable to sell on Amazon United Kingdom?**
- The niche generates £70K/yr across 12 tracked products. 90-day search growth is +52.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the spray tan niche?**
- 5 brands and 102 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in spray tan?**
- Top complaints mined from reviews: Color, Smell, Functionality-Overall. The return rate is 0.0%.
- **When does demand for spray tan peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the spray tan niche?**
- Listings span £2.62–£12.98; the average listing price is £6.74 (sweet spot $15–$100). The average incumbent carries 2,975 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)