---
title: "Spray Moisturiser — £74K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/spray-moisturiser"
last_updated: "2026-08-09T17:20:08.369Z"
locale: en
meta:
description: "Niche score 42/100 · £74K/yr market · 154K searches/yr · £5.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £74K/yr market · 154K searches/yr · £5.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spray Moisturiser — £74K/yr Amazon UK Niche (2026) - Flapen"
---
# **spray moisturiser**
**Skip it**
Prices mostly outside the sweet spot ($2.49–$10.75) — this niche doesn't clear our bar today.
Market size 18Growth 88Conversion 79Competition 11Returns 100Price range 0Avg price 17Brand share 5Review moat 47Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+93.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,782.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£74K**
£74K/yr · 154K searches
**Avg price**
**Bad****£5.96**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.49–£10.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, spray moisturiser is a £74K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spray moisturiser market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£119K–£149K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#250**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **70%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Aveeno53% - E4522% - Sure14% - Vaseline6% - SANCTUARY2% - Dove2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +93.1% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/spray-moisturiser/trend)
## **Top spray moisturiser search terms**
- **spray moisturiser body**27K/yr+79.8%10.5% conv. - **e45 spray moisturiser**13K/yr+167.4%7.5% conv. - **spray moisturiser**16K/yr+80.0%7.9% conv. - **aveeno spray moisturiser**11K/yr+192.8%12.1% conv. - **moisturiser spray**11K/yr+75.4%7.6% conv. - **e45 spray**8K/yr+158.5%5.6% conv. - **spray body lotion**8K/yr+23.4%3.2% conv. - **aveeno spray**7K/yr+100.4%11.2% conv. - **body moisturiser spray**7K/yr+79.9%8.6% conv. - **body spray moisturiser**7K/yr+25.8%1.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/spray-moisturiser/search-terms)
## **Top spray moisturiser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£15K30%£22K40%£29K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aveeno Daily Moisturising After-Shower Mist Formulated With Oats Suitable For Sensitive Skin Non-Greasy Fast Absorbing Spray Locks In Moisture 48h 200ml**Aveeno**£4.58**4.6★4,600 rev](https://www.amazon.co.uk/dp/B01LN1R8CM) [2**E45 Hydrating Lotion Spray 200ml Normal to Dry Skin - Fast Absorbing Moisturiser for Soft Skin and Lasting Hydration - Daily Lotion for Dry Sensitive Skin Suitable for Eczema Prone Skin**E45**£4.02**4.7★1,431 rev](https://www.amazon.co.uk/dp/B07CT1DY5R) [3**Vaseline Intensive Care Cocoa Radiant Spray Moisturiser with Vaseline jelly for very dry skin 190 ml**Sure**£3.03**4.6★1,248 rev](https://www.amazon.co.uk/dp/B00J673N5C) [4**Aveeno Skin Relief Body Oil Spray With Oat Oil & Jojoba Oil Suitable For Sensitive Skin Instantly Nourishes Very Dry Sensitive Skin Suitable for a Massage 200ml**Aveeno**£5.18**4.7★5,121 rev](https://www.amazon.co.uk/dp/B09GNST3CY) [5**E45 HydroCell Glow Body Lotion Serum Spray Moisturiser with Vitamin C 200ml**E45**£10.75**4.2★18 rev](https://www.amazon.co.uk/dp/B0GZWN828G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**E45 HydroCell Glow Body Lotion Serum Spray Moisturiser with Vitamin C 200ml**E45**£10.75**18 rev2mo ago](https://www.amazon.co.uk/dp/B0GZWN828G) [**Sanctuary Spa Body Moisture Spray No Mineral Oil Cruelty Free and Vegan Body Spray Moisturiser 150 ml**SANCTUARY**£4.58**989 rev4y ago](https://www.amazon.co.uk/dp/B09W9GDT7K) [**Aveeno Skin Relief Body Oil Spray With Oat Oil & Jojoba Oil Suitable For Sensitive Skin Instantly Nourishes Very Dry Sensitive Skin Suitable for a Massage 200ml**Aveeno**£5.18**5,121 rev4y ago](https://www.amazon.co.uk/dp/B09GNST3CY) [**E45 Hydrating Lotion Spray 200ml Normal to Dry Skin - Fast Absorbing Moisturiser for Soft Skin and Lasting Hydration - Daily Lotion for Dry Sensitive Skin Suitable for Eczema Prone Skin**E45**£4.02**1,431 rev8y ago](https://www.amazon.co.uk/dp/B07CT1DY5R) [**Aveeno Moisturising After Shower Spray 200 ml**Aveeno**£8.68**93 rev8y ago](https://www.amazon.co.uk/dp/B07CQFDWHL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**E45 HydroCell Glow Body Lotion Serum Spray Moisturiser with Vitamin C 200ml**E45**£10.75**4.2★**▲ 172%**](https://www.amazon.co.uk/dp/B0GZWN828G) [**Aveeno Moisturising After Shower Spray 200 ml**Aveeno**£8.68**4.7★**▲ 48%**](https://www.amazon.co.uk/dp/B07CQFDWHL) [**Aveeno Daily Moisturising After-Shower Mist Formulated With Oats Suitable For Sensitive Skin Non-Greasy Fast Absorbing Spray Locks In Moisture 48h 200ml**Aveeno**£4.58**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B01LN1R8CM) [**Aveeno Skin Relief Body Oil Spray With Oat Oil & Jojoba Oil Suitable For Sensitive Skin Instantly Nourishes Very Dry Sensitive Skin Suitable for a Massage 200ml**Aveeno**£5.18**4.7★**— 6%**](https://www.amazon.co.uk/dp/B09GNST3CY) [**Vaseline Intensive Care Cocoa Radiant Spray Moisturiser with Vaseline jelly for very dry skin 190 ml**Sure**£3.03**4.6★**— 2%**](https://www.amazon.co.uk/dp/B00J673N5C)
**~~View all trending →~~**
## **What buyers say about spray moisturiser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“smells divine”*
**Moist/Dry**13%
*“deep hydration”*
**Quality-Overall**10%
*“Product is lovely”*
**Soft Feel**8%
*“Lovely and soft”*
**Ease Of Use**6%
*“Easy to use”*
**Value For Money**5%
*“Good value for money”*
**Suitability Dry Skin**5%
*“Good for dry skin”*
**Suitability Combination Skin**4%
*“Great for sensitive skin”*
**Absorbency**4%
*“absorbs well”*
**Ease Of Application**3%
*“The spray application makes it incredibly quick”*
### **What buyers complain about **
**Smell**9%
*“Smells horrible”*
**Oily/Greasy**8%
*“bit greasy”*
**Ease Of Use**8%
*“Gets a bit difficult to use as it is running out”*
**Allergies**7%
*“allergic to it”*
**Suitability Dry Skin**5%
*“I have very dry skin”*
**Moist/Dry**4%
*“perhaps not as dry as my skin”*
**Jamming/Clogging**3%
*“read the reviews about getting clogged”*
**Functionality-Overall**3%
*“Useless item as pump dispenser to use the oil is faulty and doesnt work”*
**Leak-Proof**3%
*“The top of the bottle can leak a little so place the bottle on a mat”*
**Value For Money**3%
*“Now this is not necessarily the most expensive thing ever”*
### **Top return reasons **
**Spray/Flow**30%
**Defective Material/Parts**17%
**Leak-Proof**13%
**Functionality-Overall**13%
**Advertised Vs Actual Product**13%
**Motor Power**7%
**Jamming/Clogging**7%
## **Common questions**
- **Is spray moisturiser profitable to sell on Amazon United Kingdom?**
- The niche generates £74K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +93.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the spray moisturiser niche?**
- 6 brands and 82 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in spray moisturiser?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Ease Of Use. The return rate is 0.1%.
- **When does demand for spray moisturiser peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the spray moisturiser niche?**
- Listings span £2.49–£10.75; the average listing price is £5.96 (sweet spot $15–$100). The average incumbent carries 1,783 reviews — the moat a new listing must climb.
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