---
title: "Trend — spray bottles - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/spray-bottles/trend"
last_updated: "2026-08-09T18:34:18.245Z"
locale: en
meta:
  description: "Niche score 66/100 · £1.5M/yr market · 2.8M searches/yr · £5.27 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · £1.5M/yr market · 2.8M searches/yr · £5.27 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — spray bottles - Flapen"
---

# **spray bottles**

**Launch it**

A $1.5M/yr market growing +29.1% this quarter with returns at 0.4% — clears our launch bar.

Market size 87Growth 56Conversion 89Competition 55Returns 98Price range 0Avg price 15Brand share 75Review moat 24Quality gap 86

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.5M**

£1.5M/yr · 2.8M searches

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Growth**

**Good****+29.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,097.82**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£5.27**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.56–£10.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend