---
title: "Sport Sunscreen — £197K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/sport-sunscreen"
last_updated: "2026-08-09T15:05:40.648Z"
locale: en
meta:
description: "Niche score 63/100 · £197K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · £197K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sport Sunscreen — £197K/yr Amazon UK Niche (2026) - Flapen"
---
# **sport sunscreen**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 39Growth 98Conversion 83Competition 57Returns 99Price range 76Avg price 78Brand share 0Review moat 24Quality gap 67
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+226.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£16.15**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.17–£33.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£197K**
£197K/yr · 134K searches
**Review moat**
**Bad****5,515.91**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, sport sunscreen is a £197K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 63/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sport sunscreen market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£202K–£242K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#136**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **45%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 98%
**Open market**
**0%**
- ultrasun69% - Neutrogena29% - COSRX1%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +226.0% search growth over the last 90 days.
12K8KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/sport-sunscreen/trend)
## **Top sport sunscreen search terms**
- **ultrasun spf 50**57K/yr+424.2%11.0% conv. - **neutrogena sunscreen**25K/yr+165.7%5.0% conv. - **factor 70 sun cream**6K/yr+233.7%4.3% conv. - **sport sunscreen**4K/yr+388.7%0.8% conv. - **neutrogena sunscreen spf 50**7K/yr+71.8%4.2% conv. - **ultrasun 50**5K/yr+231.8%12.6% conv. - **neutrogena spf**6K/yr+56.8%4.5% conv. - **spf 70**4K/yr+223.4%2.4% conv. - **sports sunscreen**5K/yr+29.8%1.9% conv. - **ultra sun spf 50**4K/yr+191.1%10.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/sport-sunscreen/search-terms)
## **Top sport sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£10K10%£20K15%£30K20%£39K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ultrasun Extreme SPF50+ 150ml**ultrasun**£19.95**4.3★700 rev](https://www.amazon.co.uk/dp/B01BKF2K4W) [2**Ultrasun Extreme SPF50+ 400ml**ultrasun**£33.84**4.2★427 rev](https://www.amazon.co.uk/dp/B01EALOMXU) [3**Ultrasun Extreme SPF50+ Sunscreen 100ml**ultrasun**£15.38**4.5★1,410 rev](https://www.amazon.co.uk/dp/B01BKF2K0G) [4**Ultrasun Sports Gel SPF50 200ml**ultrasun**£17.68**4.6★633 rev](https://www.amazon.co.uk/dp/B07CQ216K9) [5**Neutrogena Ultra Sheer Broad Spectrum Sunscreen SPF 70 3 Ounce**Neutrogena**£11.74**4.2★37,385 rev](https://www.amazon.co.uk/dp/B005IHT94S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Neutrogena Ultra Sheer Invisible Fluid Sunscreen 24H Hydration SPF50 (1x 50ml) High Broad-Spectrum Protection Water Resistant & Non-Greasy Facial Sunscreen For All Skin Types For Daily Use**Neutrogena**£10.78**57 rev7mo ago](https://www.amazon.co.uk/dp/B0G7KJ9PLF) [**Neutrogena Ultra Sheer Invisible Hydrating Lotion Sunscreen SPF50 (1x 200ml) Non-Greasy Fast Absorbing Moisturising Sunscreen Very Water & Sweat Resistant UV Protection Suitable for All Skin Types**Neutrogena**£12.55**48 rev7mo ago](https://www.amazon.co.uk/dp/B0G7JZFC47) [**Neutrogena Ultra Sheer Invisible Hydrating Lotion Sunscreen SPF30 (1x 200ml) Non-Greasy Fast Absorbing Moisturising Sunscreen Very Water & Sweat Resistant UV Protection Suitable for All Skin Types**Neutrogena**£12.93**58 rev7mo ago](https://www.amazon.co.uk/dp/B0G7KF65K7) [**Ultrasun Body Tan Activator SPF50 200ml**ultrasun**£19.10**29 rev10mo ago](https://www.amazon.co.uk/dp/B0FQTWXJD2) [**Ultrasun Family SPF50 Wet Skin Spray Sunscreen 200ml**ultrasun**£19.90**14 rev1y ago](https://www.amazon.co.uk/dp/B0DQ98X1H7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ultrasun Body Tan Activator SPF50 200ml**ultrasun**£19.10**4.0★**▲ 74%**](https://www.amazon.co.uk/dp/B0FQTWXJD2) [**Neutrogena Ultra Sheer Invisible Fluid Sunscreen 24H Hydration SPF50 (1x 50ml) High Broad-Spectrum Protection Water Resistant & Non-Greasy Facial Sunscreen For All Skin Types For Daily Use**Neutrogena**£10.78**4.3★**▲ 63%**](https://www.amazon.co.uk/dp/B0G7KJ9PLF) [**Neutrogena Ultra Sheer Invisible Hydrating Lotion Sunscreen SPF50 (1x 200ml) Non-Greasy Fast Absorbing Moisturising Sunscreen Very Water & Sweat Resistant UV Protection Suitable for All Skin Types**Neutrogena**£12.55**4.0★**▲ 62%**](https://www.amazon.co.uk/dp/B0G7JZFC47) [**Neutrogena Ultra Sheer Invisible Hydrating Lotion Sunscreen SPF30 (1x 200ml) Non-Greasy Fast Absorbing Moisturising Sunscreen Very Water & Sweat Resistant UV Protection Suitable for All Skin Types**Neutrogena**£12.93**4.4★**▲ 46%**](https://www.amazon.co.uk/dp/B0G7KF65K7) [**Ultrasun Kids SPF50 150ml**ultrasun**£18.83**4.1★**▲ 23%**](https://www.amazon.co.uk/dp/B071P25JD4)
**~~View all trending →~~**
## **What buyers say about sport sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**10%
*“feels like a good quality body lotion”*
**Suitability Combination Skin**10%
*“Nice texture and feel on the skin”*
**Weight Light**8%
*“Lightweight and skin friendly”*
**Moist/Dry**6%
*“Lovely and hydrating”*
**Protection**5%
*“Good Protection”*
**Absorbency**5%
*“Easily absorbed”*
**Smell**4%
*“Also smells really nice”*
**Value For Money**4%
*“Excellent value”*
**Ease Of Application**4%
*“Easy to apply”*
**Suitability Dry Skin**4%
*“I have normal to dry skin”*
### **What buyers complain about **
**Allergies**9%
*“Causes my skin to go red”*
**Value For Money**8%
*“waste of money”*
**Texture/Consistency-Overall**7%
*“the texture was horrible”*
**Skin Health**4%
*“my skin reacts badly to this”*
**Oily/Greasy**4%
*“Very heavy and greasy on the skin”*
**Suitability Dry Skin**3%
*“Unfortunately, it's astringent/ drying, and makes pores/ fine lines/ dry patches more obvious”*
**Thickness**3%
*“even though it has a thick consistency from the tube”*
**Adhesion/Stickiness**3%
*“It doesn't make you feel sticky”*
**Sensitivity-Overall**2%
*“I have quite sensitive skin”*
**Suitability Oily Skin**2%
*“greasy sunscreen used to be”*
### **Top return reasons **
**Texture/Consistency-Overall**14%
**Defective Material/Parts**9%
**Functionality-Overall**8%
**Size-Overall**7%
**Value For Money**7%
**Suitability Combination Skin**5%
**Ingredients-Overall**5%
**Oily/Greasy**4%
**Advertised Vs Actual Product**4%
**Skin Health**3%
## **Common questions**
- **Is sport sunscreen profitable to sell on Amazon United Kingdom?**
- The niche generates £197K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +226.0%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the sport sunscreen niche?**
- 3 brands and 50 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sport sunscreen?**
- Top complaints mined from reviews: Allergies, Value For Money, Texture/Consistency-Overall. The return rate is 0.2%.
- **When does demand for sport sunscreen peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 10.7× the quietest.
- **What does it cost to enter the sport sunscreen niche?**
- Listings span £9.17–£33.84; the average listing price is £16.15 (sweet spot $15–$100). The average incumbent carries 5,516 reviews — the moat a new listing must climb.
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