---
title: "Search terms — spongebob - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/spongebob/search-terms"
last_updated: "2026-07-21T09:43:51.436Z"
locale: en
meta:
  description: "soft demand (-32.5% this quarter) — spongebob doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "soft demand (-32.5% this quarter) — spongebob doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — spongebob - Flapen"
---

# **spongebob**

**Skip it**

Soft demand (-32.5% this quarter) — this niche doesn't clear our bar today.

Market size 32Growth 9Conversion 13Competition 62Returns 98Price range 13Avg price 38Brand share 36Review moat 85Quality gap 40

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****290.81**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£10.51**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£149K**

£149K/yr · 1.4M searches

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****£3.17–£16.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-32.5%**

90-day search growth — must beat 0% to launch