---
title: "spongebob — £149K/yr Amazon United Kingdom Niche, Score 41/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/spongebob"
last_updated: "2026-07-20T19:44:40.426Z"
locale: en
meta:
description: "soft demand (-32.5% this quarter) — spongebob doesn't clear our bar today. Data updated Jul 2026."
"og:description": "soft demand (-32.5% this quarter) — spongebob doesn't clear our bar today. Data updated Jul 2026."
"og:title": "spongebob — £149K/yr Amazon United Kingdom Niche, Score 41/100 - Flapen"
---
# **spongebob**
**Skip it**
Soft demand (-32.5% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 9Conversion 13Competition 62Returns 98Price range 13Avg price 38Brand share 36Review moat 85Quality gap 40
**Returns**
**Incredible****0.4%**
return rate — above 6% kills the launch gate
**Review moat**
**Great****290.81**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.51**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£149K**
£149K/yr · 1.4M searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£3.17–£16.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-32.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, spongebob is a £149K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **£158K–£210K**
- units × avg price
- **Launch success**
- **14%**
- 2 of 14 new (360d)
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#239**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **69%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **179 days**
## **Competition**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 84%
**Open market**
**13%**
- SPONGEBOB SQUAREPANTS38% - Get Trend27% - INKEE7% - Funko6% - Micro Teenies5% - ZURU4% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.5% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/spongebob/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£30K30%£45K40%£60K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 32 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SPONGEBOB SQUAREPANTS Kids Pyjamas 5-6 Years Yellow**SPONGEBOB SQUAREPANTS**£10.87**4.7★712 rev](https://www.amazon.co.uk/dp/B08MZYHLWF) [2**Get Trend Spongebob Squarepants Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Travel Holiday Essentials (Blue Spongebob)**Get Trend**£13.09**4.7★159 rev](https://www.amazon.co.uk/dp/B0FTZJG7G7) [3**Micro Teenies SpongeBob SquarePants Collector 5-Pack - Mr Krabs Sandy SpongeBob in Underpants**Micro Teenies**£15.90**4.7★447 rev](https://www.amazon.co.uk/dp/B0DG3P3KTH) [4**Snackles Licensed Character SpongeBob Squarepants 5-inch Plush by ZURU Plush with Snack Accessory**ZURU**£5.52**4.8★201 rev](https://www.amazon.co.uk/dp/B0DR3SQV8F) [5**SpongeBob Krusty Krab Interactive Play Kitchen Set - Krabby Patty Playset Kids Play Food Burgers Fries Drinks & 2 Spatulas - Kitchen Toy for Pretend Cooking & Role Play Ages 3+ - Spongebob Toys**SPONGEBOB SQUAREPANTS**£14.65**4.5★73 rev](https://www.amazon.co.uk/dp/B0D9MRLY6X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SpongeBob SquarePants Baseball Cap Kids Unisex Summer Peaked Sun Hat Adjustable Yellow**SPONGEBOB SQUAREPANTS**£7.65**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GRHVWQCL) [**XSHOT Water SpongeBob Jr Fast-Fill Water Blaster (2 Pack) by ZURU Kid-Sized Water blaster with SpongeBob Design Fast-Fill Tech 30ft Range & 150ml (5 fl. oz.) Tank Outdoor Summer Toy**XSHOT**£9.15**38 rev7mo ago](https://www.amazon.co.uk/dp/B0FJJM4KB7) [**Get Trend Spongebob Squarepants Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle 12H Cold & Hot 5H Leakproof Double Walled Vacuum Travel Metal Flask (Yellow Spongebob)**Get Trend**£14.39**67 rev8mo ago](https://www.amazon.co.uk/dp/B0G1TK619D) [**CRAZE Magic Slime Bag Surprise SpongeBob SquarePants Slime Toy Set Colourful Non-Sticky Slime for Kids with Mystery Figure Gift for Sponge Bob Fans**CRAZE**£3.27**868 rev8mo ago](https://www.amazon.co.uk/dp/B0FDR79JJ9) [**Funko Pop! Keychain: The SpongeBob Movie - SpongeBob SquarePants - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Cartoon Fans - Backpack Decor**Funko**£4.39**18 rev9mo ago](https://www.amazon.co.uk/dp/B0DZXTDJCV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SpongeBob SquarePants Boys Pyjama Set 4-12 Yrs Short Pj Bottoms Crew Neck T-Shirt Soft Breathable Loungewear Gift for Boys (5-6 Years Green SpongeBob)**Get Trend**£11.72**4.4★**▲ 179%**](https://www.amazon.co.uk/dp/B0FRG3TQ8W) [**SpongeBob SquarePants Boys Pyjama Set 4-12 Yrs Short Pj Bottoms Crew Neck T-Shirt Soft Breathable Loungewear Gift for Boys (7-8 Years Green SpongeBob)**Get Trend**£11.43**4.4★**▲ 178%**](https://www.amazon.co.uk/dp/B0FRGCJNNR) [**Get Trend Spongebob Squarepants Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle 12H Cold & Hot 5H Leakproof Double Walled Vacuum Travel Metal Flask (Yellow Spongebob)**Get Trend**£14.39**4.4★**▲ 178%**](https://www.amazon.co.uk/dp/B0G1TK619D) [**SpongeBob SquarePants Boys Pyjama Set 4-12 Yrs Short Pj Bottoms Crew Neck T-Shirt Soft Breathable Loungewear Gift for Boys (4-5 Years Green SpongeBob)**Get Trend**£10.62**4.4★**▲ 177%**](https://www.amazon.co.uk/dp/B0FRG9YBZZ) [**Get Trend Spongebob Squarepants Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Travel Holiday Essentials (Blue Spongebob)**Get Trend**£13.09**4.7★**▲ 176%**](https://www.amazon.co.uk/dp/B0FTZJG7G7)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Excellent quality”*
**Fun/Entertainment Experience**13%
*“Fun”*
**Size-Overall**10%
*“Good size”*
**Soft Feel**10%
*“Nice and soft to the touch”*
**Value For Money**9%
*“Great bargain”*
**Collectibles**5%
*“Another one to the collection”*
**Gifting Purpose**5%
*“Well received gift”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Creativity**3%
*“It makes your childs imagination work whilst reading the story”*
**Color**3%
*“I bought these for my grandson's 3rd birthday as he loves SpongeBob, lovely colours and very well made”*
### **What buyers complain about **
**Size-Overall**39%
*“the shorts look a little small”*
**Value For Money**18%
*“Waste of money”*
**Color**11%
*“did not show as strong a colour as other bath bombs tried”*
**Durability**6%
*“some of the items broke straight away”*
**Texture/Consistency-Overall**4%
*“Terrible slime”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Shape/Style**4%
*“the SpongeBob looks a bit weird with the round head”*
**Instructions/User Manual/Troubleshooting**4%
*“only instruction are in German”*
**Smell**2%
*“they didnt have no smell to it”*
**Quality-Overall**2%
*“the toy does seem a bit on the cheap side”*
### **Top return reasons **
**Size-Overall**40%
**Functionality-Overall**11%
**Value For Money**7%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Defective Material/Parts**5%
**Handle Quality**4%
**Gifting Purpose**4%
**Leak-Proof**2%
**Wrinkles**2%
## **Common questions**
- **Is spongebob profitable to sell on Amazon United Kingdom?**
- The niche generates £149K/yr across 32 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the spongebob niche?**
- 13 brands and 79 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in spongebob?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 0.4%.
- **When does demand for spongebob peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the spongebob niche?**
- Listings span £3.17–£16.83; the average listing price is £10.51 (sweet spot $15–$100). The average incumbent carries 291 reviews — the moat a new listing must climb.
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