---
title: "Solid Perfume — £15K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/solid-perfume"
last_updated: "2026-08-06T18:01:04.589Z"
locale: en
meta:
description: "Niche score 37/100 · £15K/yr market · 23K searches/yr · £44.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £15K/yr market · 23K searches/yr · £44.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Solid Perfume — £15K/yr Amazon UK Niche (2026) - Flapen"
---
# **solid perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 4Growth 28Conversion 18Competition 48Returns 96Price range 95Avg price 95Brand share 0Review moat 39Quality gap 23
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£44.71**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£26.60–£75.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,597.88**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+2.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£15K**
£15K/yr · 23K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, solid perfume is a £15K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **solid perfume market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£11K–£22K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#869**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **▼falling
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**0%**
- Mugler100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 73.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/solid-perfume/trend)
## **Top solid perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£73910%£1K15%£2K20%£3K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mugler Alien Eau de Parfum Refillable Womens Perfume Iconic Woody Floral Fragrance with Sensual Jasmine Sambac Cashmeran Wood Enveloping White Amber (Full Size Refill or Gift set)**Mugler**£54.86**4.7★10,497 rev](https://www.amazon.co.uk/dp/B004E65W36) [2**Mugler Angel Nova Eau de Parfum Fruity Floral Woody Fragrance**Mugler**£44.86**4.7★1,821 rev](https://www.amazon.co.uk/dp/B0DZP4J8N8) [3**Mugler Alien Goddess Supra-Florale Eau de Parfum Luminous Floral Scent**Mugler**£50.27**4.6★366 rev](https://www.amazon.co.uk/dp/B0C9VZ2ZMT) [4**Mugler Angel Eau de Parfum Iconic Ambery Gourmand Perfume for Women with Bergamot Praline Patchouli Vanilla Refillable Star Bottle Bold Sensual Fragrance (Full Size Refill or Gift set)**Mugler**£75.76**4.7★6,272 rev](https://www.amazon.co.uk/dp/B08S5PFDGV) [5**Mugler Alien Eau de Parfum Refillable Womens Perfume Iconic Woody Floral Fragrance with Sensual Jasmine Sambac Cashmeran Wood Enveloping White Amber (Full Size Refill or Gift set)**Mugler**£41.62**4.7★10,497 rev](https://www.amazon.co.uk/dp/B08ZXY1B7H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mugler Alien Pulp Eau de Parfum Fruity Floral Scent For Women**Mugler**£43.42**238 rev5mo ago](https://www.amazon.co.uk/dp/B0G22DFXV5) [**Mugler Angel Stellar Eau de Parfum Lumineuse Ambery Gourmand Fragrance**Mugler**£43.32**126 rev10mo ago](https://www.amazon.co.uk/dp/B0DVHT78R5) [**Mugler Angel Nova Eau de Parfum Fruity Floral Woody Fragrance**Mugler**£44.86**1,821 rev1y ago](https://www.amazon.co.uk/dp/B0DZP4J8N8) [**Mugler Angel Fantasm Eau de Parfum for Women Ambery Gourmand Fruity Fragrance with Juicy Fruit Accord Creamy Coconut and Luminous Patchouli Sensual Womens Perfume**Mugler**£44.82**372 rev1y ago](https://www.amazon.co.uk/dp/B0CV4FXZJY) [**Mugler A*Men Eau de Toilette for Men Woody Ambery Gourmand Fragrance with Lavender Mint Coffee Caramel and Warm Patchouli Bold Intense Masculine Refillable Star Aftershave 100ml**Mugler**£57.34**2,753 rev1y ago](https://www.amazon.co.uk/dp/B000JLAWIA)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mugler Angel Eau de Parfum Gourmand Oriental Fragrance With Bergamot Praline Patchouli and Vanilla Notes Refillable Iconic Star Bottle Perfume for Women Travel Size Spray**Mugler**£26.60**4.5★**▲ 362%**](https://www.amazon.co.uk/dp/B09S6T5982) [**Mugler Angel Nova Eau de Parfum Fruity Floral Woody Fragrance**Mugler**£44.86**4.7★**▲ 259%**](https://www.amazon.co.uk/dp/B0DZP4J8N8) [**Mugler Alien Pulp Eau de Parfum Fruity Floral Scent For Women**Mugler**£43.42**4.5★**▲ 109%**](https://www.amazon.co.uk/dp/B0G22DFXV5) [**Mugler Angel Perfuming Shower Gel Hyaluronic Acid Hydrating Ritual**Mugler**£29.36**4.5★**▲ 32%**](https://www.amazon.co.uk/dp/B0CRGRSGT8) [**Mugler Alien Eau de Parfum Refillable Womens Perfume Iconic Woody Floral Fragrance with Sensual Jasmine Sambac Cashmeran Wood Enveloping White Amber (Full Size Refill or Gift set)**Mugler**£27.55**4.5★**▲ 30%**](https://www.amazon.co.uk/dp/B09S6SJGH2)
**~~View all trending →~~**
## **What buyers say about solid perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**60%
*“Beautiful fragrance”*
**Value For Money**20%
*“reasonably priced”*
**Quality-Overall**6%
*“Great Product”*
**Size-Overall**3%
*“a good size tub”*
**Durability**2%
*“Longevity has been solid on me”*
**Advertised Vs Actual Product**1%
*“As described”*
**Soft Feel**1%
*“a soft musk”*
**Recycle/Reuse**1%
*“The bottle can be easily refilled which is more cost effective”*
**Brightness/Shine/Glow**1%
*“While the initial spray is very bright”*
**Weight Light**0%
*“Its not too heavy or overpowering”*
### **What buyers complain about **
**Smell**42%
*“Dreadful smell”*
**Value For Money**13%
*“A bit expensive”*
**Size-Overall**9%
*“disappointed size”*
**Allergies**4%
*“It caused a horrific rash”*
**Strength**3%
*“not very strong at all”*
**Advertised Vs Actual Product**3%
*“the description was a bit misleading as I thought it was a 100 ml”*
**Durability**2%
*“Not long lasting”*
**Material Quality**2%
*“the silver top appears to be made of plastic which could be damaged if you were not careful”*
### **Top return reasons **
**Smell**61%
**Advertised Vs Actual Product**13%
**Size-Overall**9%
**Value For Money**5%
**Quality-Overall**3%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Strength**2%
**Moist/Dry**1%
**Product Condition**1%
## **Common questions**
- **Is solid perfume profitable to sell on Amazon United Kingdom?**
- The niche generates £15K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the solid perfume niche?**
- 1 brands and 2 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in solid perfume?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.8%.
- **When does demand for solid perfume peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 73.7× the quietest.
- **What does it cost to enter the solid perfume niche?**
- Listings span £26.60–£75.76; the average listing price is £44.71 (sweet spot $15–$100). The average incumbent carries 2,598 reviews — the moat a new listing must climb.
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