---
title: "sol de janeiro — £1.3M/yr Amazon United Kingdom Niche, Score 44/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/sol-de-janeiro"
last_updated: "2026-07-20T19:45:57.794Z"
locale: en
meta:
description: "brand-locked demand (top 5 brands take 100% of clicks) — sol de janeiro doesn't clear our bar today. Data updated Jul 2026."
"og:description": "brand-locked demand (top 5 brands take 100% of clicks) — sol de janeiro doesn't clear our bar today. Data updated Jul 2026."
"og:title": "sol de janeiro — £1.3M/yr Amazon United Kingdom Niche, Score 44/100 - Flapen"
---
# **sol de janeiro**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 82Growth 25Conversion 35Competition 23Returns 97Price range 71Avg price 87Brand share 0Review moat 17Quality gap 27
**Returns**
**Incredible****0.5%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****£19.61**
avg listing price — sweet spot $15–$100
**Market size**
**Great****£1.3M**
£1.3M/yr · 2.3M searches
**Price range**
**Good****£8.32–£31.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****19,123.33**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sol de janeiro is a £1.3M/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£1.2M–£1.6M**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#174**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **153 days**
## **Competition**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Sol de Janeiro100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.0% search growth over the last 90 days.
200K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/sol-de-janeiro/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£128K20%£255K30%£383K40%£510K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sol de Janeiro Cheirosa 62 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.**Sol de Janeiro**£17.05**4.6★43,123 rev](https://www.amazon.co.uk/dp/B09W18N3GT) [2**SOL DE JANEIRO Jet Set (Bum Bum)**Sol de Janeiro**£20.27**4.6★18,962 rev](https://www.amazon.co.uk/dp/B0B4HKNDLQ) [3**SOL DE JANEIRO Jet Set (Beija Flor)**Sol de Janeiro**£20.43**4.6★18,962 rev](https://www.amazon.co.uk/dp/B0BZWWB6FB) [4**Sol de Janeiro Cheirosa 68 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.**Sol de Janeiro**£16.88**4.6★20,314 rev](https://www.amazon.co.uk/dp/B0B1HB719V) [5**Sol de Janeiro Body Badalada Vanilla Lotion | Vitamin-Infused Body Lotion | Cheirosa 62 Fragrance | 400ml**Sol de Janeiro**£21.06**4.6★809 rev](https://www.amazon.co.uk/dp/B0FD9VPY4S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sol de Janeiro Jet Set | Hydrating Jet Set Cheirosa 62 Travel Toiletries | Skincare Beauty Minis**Sol de Janeiro**£21.64**24 rev1mo ago](https://www.amazon.co.uk/dp/B0H12ZLGV2) [**Sol de Janeiro Cheirosa 62 Jelly Perfume Balm Solid Fragrance Stick**Sol de Janeiro**£19.80**217 rev3mo ago](https://www.amazon.co.uk/dp/B0G2D48JJH) [**Sol de Janeiro Body Badalada Vanilla Lotion | Vitamin-Infused Body Lotion | Cheirosa 62 Fragrance | 400ml**Sol de Janeiro**£21.06**809 rev9mo ago](https://www.amazon.co.uk/dp/B0FD9VPY4S) [**Sol de Janeiro Delicia Drench Shower Oil 385 ml**Sol de Janeiro**£16.51**1,423 rev1y ago](https://www.amazon.co.uk/dp/B0DS6NQW3Q) [**Sol de Janeiro Bom Dia Bright Jet Set | Travel Shower Kit**Sol de Janeiro**£20.84**18,962 rev2y ago](https://www.amazon.co.uk/dp/B0CZMNGCSB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sol de Janeiro Cheirosa 62 Jelly Perfume Balm Solid Fragrance Stick**Sol de Janeiro**£19.80**4.0★**▲ 500%**](https://www.amazon.co.uk/dp/B0G2D48JJH) [**Sol de Janeiro Jet Set | Hydrating Jet Set Cheirosa 62 Travel Toiletries | Skincare Beauty Minis**Sol de Janeiro**£21.64**4.8★**▲ 489%**](https://www.amazon.co.uk/dp/B0H12ZLGV2) [**Sol de Janeiro Brazilian Play Moisturizing Shower Cream-Gel Body Wash - 385 mL**Sol de Janeiro**£16.36**4.7★**▲ 313%**](https://www.amazon.co.uk/dp/B09W19HY5B) [**Sol de Janeiro Body Badalada Vanilla Lotion | Vitamin-Infused Body Lotion | Cheirosa 62 Fragrance | 400ml**Sol de Janeiro**£21.06**4.6★**▲ 103%**](https://www.amazon.co.uk/dp/B0FD9VPY4S) [**Sol de Janeiro Glowmotions Glow Body Oil - Rio Sunset - 75mL**Sol de Janeiro**£23.14**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B0BF46NHWY)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**41%
*“the fragrance is strong”*
**Moist/Dry**8%
*“it drys fast”*
**Quality-Overall**6%
*“The quality of these formulas is exceptional”*
**Value For Money**6%
*“Reasonably priced”*
**Ease Of Use**3%
*“Easy to use”*
**Soft Feel**3%
*“My skin feels soft”*
**Brightness/Shine/Glow**3%
*“Subtle glow”*
**Size-Overall**3%
*“thanks to the compact size”*
**Advertised Vs Actual Product**2%
*“Perfect, As Described”*
**Ease Of Application**2%
*“* Easy to apply”*
### **What buyers complain about **
**Smell**14%
*“with a burnt smell”*
**Size-Overall**11%
*“Its too small”*
**Value For Money**10%
*“expensive”*
**Durability**3%
*“The worst thing is it break like jelly”*
**Shape/Style**2%
*“Not happy with the way it looks”*
**Advertised Vs Actual Product**2%
*“doesn't live up to the hype”*
**Product Condition**2%
*“Disgusting the bottle had been used it wasnt new very disappointed”*
**Ease Of Use**1%
*“this might be difficult to use”*
**Allergies**1%
*“Im allergic to quite a few things”*
**Oily/Greasy**1%
*“Body Oil”*
### **Top return reasons **
**Smell**32%
**Size-Overall**27%
**Value For Money**9%
**Advertised Vs Actual Product**8%
**Product Condition**5%
**Functionality-Overall**3%
**Color**3%
**Adhesion/Stickiness**2%
**Defective Material/Parts**2%
**Durability**2%
## **Common questions**
- **Is sol de janeiro profitable to sell on Amazon United Kingdom?**
- The niche generates £1.3M/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the sol de janeiro niche?**
- 1 brands and 3 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sol de janeiro?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.5%.
- **When does demand for sol de janeiro peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the sol de janeiro niche?**
- Listings span £8.32–£31.64; the average listing price is £19.61 (sweet spot $15–$100). The average incumbent carries 19,123 reviews — the moat a new listing must climb.
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