---
title: "Soap Making Kit — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/soap-making-kit"
last_updated: "2026-08-09T15:51:51.551Z"
locale: en
meta:
description: "Niche score 40/100 · £51K/yr market · 98K searches/yr · £12.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £51K/yr market · 98K searches/yr · £12.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soap Making Kit — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **soap making kit**
**Skip it**
A small market ($51K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 20Conversion 52Competition 43Returns 99Price range 59Avg price 52Brand share 21Review moat 64Quality gap 27
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****942.1**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£8.03–£24.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.27**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-10.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£51K**
£51K/yr · 98K searches
According to Flapen's Amazon United Kingdom niche tracking, soap making kit is a £51K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soap making kit market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£61K–£74K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#1,931**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **25%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**6%**
- Mystic Moments47% - Forbury35% - CoolCrafts4% - Forbury Direct3% - TinMeZor3% - SEWACC3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.
5K4KHoliday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/soap-making-kit/trend)
## **Top soap making kit search terms**
- **soap base**34K/yr-12.6%1.5% conv. - **melt and pour soap base**28K/yr-15.5%3.4% conv. - **soap base for soap making**18K/yr-5.3%1.8% conv. - **glycerin soap base**4K/yr+5.8%1.3% conv. - **melt and pour soap**4K/yr-10.9%4.0% conv. - **soap base for soap making organic**3K/yr+7.1%2.3% conv. - **shea butter soap base**4K/yr-15.5%2.9% conv. - **clear soap**2K/yr+2.8%3.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/soap-making-kit/search-terms)
## **Top soap making kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mystic Moments | Stephensons Clear Melt & Pour Soap Base SLS Free 1Kg | Vegetable Glycerin Soap Making Base | Moisturising & Easy to Customise | Odourless for Superior Fragrance Lift**Mystic Moments**£9.54**4.7★5,175 rev](https://www.amazon.co.uk/dp/B004954VKW) [2**1kg + 50g(1050g) Shea Butter Soap Base Forbury Melt and Pour Opaque**Forbury**£11.30**4.7★893 rev](https://www.amazon.co.uk/dp/B07HX6X7RQ) [3**Mystic Moments | Stephensons Oatmeal & Shea Butter Melt & Pour Soap Base 1Kg | Natural Exfoliating Soap Making Base | Moisturising High Glycerine Formula for Handmade Soap Bars**Mystic Moments**£12.44**4.7★1,376 rev](https://www.amazon.co.uk/dp/B01LZ8CJ6E) [4**1 kg Organic Honey Forbury Melt & Pour Soap Base SLS Free**Forbury**£9.34**5.0★7 rev](https://www.amazon.co.uk/dp/B0CWS5X75P) [5**Forbury 1kg Soap Base White Opaque. Melt and Pour soap-Making**Forbury**£9.50**4.7★1,008 rev](https://www.amazon.co.uk/dp/B07HQD9GHX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CoolCrafts White Soap Base Melt and Pour Soap Making Block Easy to Cut - 1Kg**CoolCrafts**£9.98**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GR9BWWHG) [**Goat Milk Soap Base 1 lb Melt and Pour Soap Base for Crafts - Natural Soap Making Supplies DIY Soap Base for Beginners**TinMeZor**£14.15**470 rev8mo ago](https://www.amazon.co.uk/dp/B0FNRML17C) [**1 kg Organic Honey Forbury Melt & Pour Soap Base SLS Free**Forbury**£9.34**7 rev10mo ago](https://www.amazon.co.uk/dp/B0CWS5X75P) [**1kg Low Sweat White Forbury Melt & Pour Soap Base SLS Free**Forbury**£8.47**7 rev10mo ago](https://www.amazon.co.uk/dp/B0CWPHX1F6) [**Gvdeirn Handmade Soap Making Kit for Adults DIY Soap Making Kit with 900ml Soap Base Dried Flowers Silicon Mold Pigment & Essential Oils Personalized Handmade Soap Gift Set**Gvdeirn**£24.89**5 rev10mo ago](https://www.amazon.co.uk/dp/B0FPWWDMJ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CoolCrafts White Soap Base Melt and Pour Soap Making Block Easy to Cut - 1Kg**CoolCrafts**£9.98**4.0★**▲ 315%**](https://www.amazon.co.uk/dp/B0GR9BWWHG) [**Clever Soap 0.5% Piroctone Olamine Face & Body Cream - Helps Prevent Flare-Ups - Suitable For Seborrheic Dermatitis Psoriasis Acne Dry & Oily Sensitive Skin - Fragrance & Oil Free For Men & Women**Clever Soap**£9.10**4.3★**▲ 300%**](https://www.amazon.co.uk/dp/B0CFB888KB) [**Mystic Moments | Stephensons Oatmeal & Shea Butter Melt & Pour Soap Base 1Kg | Natural Exfoliating Soap Making Base | Moisturising High Glycerine Formula for Handmade Soap Bars**Mystic Moments**£12.44**4.7★**▲ 287%**](https://www.amazon.co.uk/dp/B01LZ8CJ6E) [**Goat Milk Soap Base 1 lb Melt and Pour Soap Base for Crafts - Natural Soap Making Supplies DIY Soap Base for Beginners**TinMeZor**£14.15**4.7★**▲ 265%**](https://www.amazon.co.uk/dp/B0FNRML17C) [**Gvdeirn Handmade Soap Making Kit for Adults DIY Soap Making Kit with 900ml Soap Base Dried Flowers Silicon Mold Pigment & Essential Oils Personalized Handmade Soap Gift Set**Gvdeirn**£24.89**4.7★**▲ 96%**](https://www.amazon.co.uk/dp/B0FPWWDMJ8)
**~~View all trending →~~**
## **What buyers say about soap making kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Great value for money”*
**Quality-Overall**14%
*“Excellent soap”*
**Advertised Vs Actual Product**8%
*“The product works as it is advertise”*
**Allergies**6%
*“originally it cleared my dermatitis”*
**Smell**6%
*“Nice scent”*
**Ease Of Use**5%
*“easy to use”*
**Ease Of Cleaning**4%
*“Great for all sorts of cleaning”*
**Suitability Combination Skin**3%
*“It has cleared my sensitive skin in a week”*
**Symptom Reduction**3%
*“it has really helped with the bumps I used to get on my forehead”*
**Efficiency**3%
*“effective”*
### **What buyers complain about **
**Allergies**39%
*“I have sensitive skin”*
**Moist/Dry**7%
*“Can feel a little dry”*
**Quality-Overall**5%
*“Poor quality and price is high”*
**Hard Feel**5%
*“When I cut it up it was really hard”*
**Advertised Vs Actual Product**5%
*“Giving one out of 5 purely because it is advertised AND states on the package that it is SLS free”*
**Functionality-Overall**3%
*“Didnt work”*
**Symptom Reduction**3%
*“nothing worked to reduce them”*
**Suitability Dry Skin**3%
*“Because it's a very lightweight gel it can be a little drying”*
**Skin Health**3%
*“how this version burns your skin no matter if you put small amounts over time”*
**Oily/Greasy**2%
*“greasy and disgusting”*
### **Top return reasons **
**Functionality-Overall**21%
**Advertised Vs Actual Product**12%
**Color**9%
**Smell**6%
**Leak-Proof**6%
**Product Condition**6%
**Skin Health**6%
**Visibility**3%
**Ingredients-Overall**3%
**Size-Overall**3%
## **Common questions**
- **Is soap making kit profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the soap making kit niche?**
- 9 brands and 16 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in soap making kit?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Quality-Overall. The return rate is 0.2%.
- **When does demand for soap making kit peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the soap making kit niche?**
- Listings span £8.03–£24.89; the average listing price is £12.27 (sweet spot $15–$100). The average incumbent carries 942 reviews — the moat a new listing must climb.
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