---
title: "Soap for Eczema — £155K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/soap-for-eczema"
last_updated: "2026-08-06T04:36:11.847Z"
locale: en
meta:
description: "Niche score 44/100 · £155K/yr market · 57K searches/yr · £16.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £155K/yr market · 57K searches/yr · £16.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soap for Eczema — £155K/yr Amazon UK Niche (2026) - Flapen"
---
# **soap for eczema**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 15Conversion 98Competition 14Returns 100Price range 78Avg price 78Brand share 6Review moat 62Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£16.37**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£0.89–£68.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,024**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£155K**
£155K/yr · 57K searches
**Growth**
**Bad****-19.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, soap for eczema is a £155K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soap for eczema market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£131K–£164K**
- units × avg price
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#431**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **30%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**77**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Sanex46% - Oilatum30% - Marble Hill9% - Simple8% - Asokobox5% - Beau Cliché3%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -19.4% search growth over the last 90 days.
2K1KSpike '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/soap-for-eczema/trend)
## **Top soap for eczema search terms**
- **oilatum soap**20K/yr-43.4%4.3% conv. - **sanex soap**9K/yr+13.2%19.9% conv. - **soap for eczema**8K/yr-2.7%3.7% conv. - **oilatum soap bar**8K/yr-9.8%4.1% conv. - **eczema soap**7K/yr-14.6%4.6% conv. - **sanex soap bar**5K/yr-12.6%24.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/soap-for-eczema/search-terms)
## **Top soap for eczema products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£23K30%£47K45%£70K60%£93K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sanex Sensitive Skin Bar Soap 90g 2 Pack - Hand Soap - Specifically developed for Sensitive Skin on the Face and Body**Sanex**£0.89**4.6★1,021 rev](https://www.amazon.co.uk/dp/B0819RBPZJ) [2**Oilatum Soap Bar for Dry and Sensitive Skin Moisturizing and Gentle Cleanser for Itchy Irritated Skin Dermatologist Recommended Daily Use Hydrating Soap for Eczema and Psoriasis Relief 1 x 100g**Oilatum**£9.18**4.4★1,895 rev](https://www.amazon.co.uk/dp/B000LNG1RC) [3**Neem oil soap bar for Sensitive Eczema Prone Skin. Shea butter Moisturises Dry Itchy Irritated skin Psoriasis Daily use Whole body All ages. Formulated by Medical Doctor Marble Hill 100g**Marble Hill**£5.80**4.4★893 rev](https://www.amazon.co.uk/dp/B0094H2GSO) [4**Simple Pure Soap Oatmeal Bar Twin Pack (2 x 100g) Fragrance Free Soap for Sensitive Skin Gentle Cleansing for Eczema & Rosacea Prone Skin**Simple**£1.35**4.6★86 rev](https://www.amazon.co.uk/dp/B0FSDTD2L9) [5**Dermo Sensitive Soap Bar Bundle - with 12 x 90g Sanex Hypoallergenic Soap Bars for Sensitive Skin - Hand Wash Face & Body Soap Bar - Skin Friendly Soap Alternative to Shower Gel**Asokobox**£9.77**4.7★27 rev](https://www.amazon.co.uk/dp/B0D97M91MT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Simple Pure Soap Oatmeal Bar Twin Pack (2 x 100g) Fragrance Free Soap for Sensitive Skin Gentle Cleansing for Eczema & Rosacea Prone Skin**Simple**£1.35**86 rev9mo ago](https://www.amazon.co.uk/dp/B0FSDTD2L9) [**Dermo Sensitive Soap Bar Bundle - with 12 x 90g Sanex Hypoallergenic Soap Bars for Sensitive Skin - Hand Wash Face & Body Soap Bar - Skin Friendly Soap Alternative to Shower Gel**Asokobox**£9.77**27 rev1y ago](https://www.amazon.co.uk/dp/B0D97M91MT) [**Organic Fresh Goat Milk Soap - Made in France - For Ultra-Sensitive Skin like Eczema Psoriasis or Acne - 100g**Beau Cliché**£5.83**3,503 rev3y ago](https://www.amazon.co.uk/dp/B085QLVGQJ) [**Sanex Sensitive Skin Bar Soap 90g 2 Pack - Hand Soap - Specifically developed for Sensitive Skin on the Face and Body**Sanex**£0.89**1,021 rev6y ago](https://www.amazon.co.uk/dp/B0819RBPZJ) [**Oilatum Junior Gentle Head-to-Toe Wash Dry & Eczema-Prone Skin Gently Cleanses Hair Scalp & Body Suitable from Birth Everyday Use Fragrance & Soap Free Dermatologically Tested 1 x 300ml**Oilatum**£5.10**2,170 rev9y ago](https://www.amazon.co.uk/dp/B01MXNW2XJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dermo Sensitive Soap Bar Bundle - with 12 x 90g Sanex Hypoallergenic Soap Bars for Sensitive Skin - Hand Wash Face & Body Soap Bar - Skin Friendly Soap Alternative to Shower Gel**Asokobox**£9.77**4.7★**▲ 85%**](https://www.amazon.co.uk/dp/B0D97M91MT) [**Simple Pure Soap Oatmeal Bar Twin Pack (2 x 100g) Fragrance Free Soap for Sensitive Skin Gentle Cleansing for Eczema & Rosacea Prone Skin**Simple**£1.35**4.6★**▲ 61%**](https://www.amazon.co.uk/dp/B0FSDTD2L9) [**Sanex Sensitive Skin Bar Soap 90g 2 Pack - Hand Soap - Specifically developed for Sensitive Skin on the Face and Body**Sanex**£0.89**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B0819RBPZJ) [**Neem oil soap bar for Sensitive Eczema Prone Skin. Shea butter Moisturises Dry Itchy Irritated skin Psoriasis Daily use Whole body All ages. Formulated by Medical Doctor Marble Hill 100g**Marble Hill**£5.80**4.4★**— 7%**](https://www.amazon.co.uk/dp/B0094H2GSO) [**Organic Fresh Goat Milk Soap - Made in France - For Ultra-Sensitive Skin like Eczema Psoriasis or Acne - 100g**Beau Cliché**£5.83**4.4★**— 6%**](https://www.amazon.co.uk/dp/B085QLVGQJ)
**~~View all trending →~~**
## **What buyers say about soap for eczema**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Reasonably price”*
**Smell**14%
*“Good smell”*
**Soft Feel**11%
*“Soft and gentle”*
**Quality-Overall**10%
*“Good quality soap”*
**Allergies**8%
*“its made a difference no skin irritation at all”*
**Moist/Dry**6%
*“Great for extra dry skin”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
**Lather**3%
*“The bar lathers well”*
**Suitability Combination Skin**3%
*“natural great for skin”*
**Cleansing**2%
*“I do feel super clean after using it”*
### **What buyers complain about **
**Sensitivity-Overall**15%
*“And harder still for sensitive skin”*
**Moist/Dry**13%
*“not drying”*
**Allergies**12%
*“he had a big allergy to this one”*
**Smell**12%
*“It contains, basically perfume”*
**Side Effects**4%
*“I have reacted to it”*
**Color**4%
*“Black and spotty stuff”*
**Durability**4%
*“it doesn't last long”*
**Suitability Dry Skin**3%
*“This soap turns into a paste when wet which then becomes difficult to get off your skin”*
**Lather**2%
*“Doesnt lather up much”*
**Value For Money**2%
*“Very expensive,”*
### **Top return reasons **
**Smell**31%
**Ingredients-Overall**13%
**Size-Overall**13%
**Defective Material/Parts**13%
**Color**13%
**Sensitivity-Overall**13%
**Advertised Vs Actual Product**6%
## **Common questions**
- **Is soap for eczema profitable to sell on Amazon United Kingdom?**
- The niche generates £155K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the soap for eczema niche?**
- 6 brands and 77 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in soap for eczema?**
- Top complaints mined from reviews: Sensitivity-Overall, Moist/Dry, Allergies. The return rate is 0.0%.
- **When does demand for soap for eczema peak?**
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the soap for eczema niche?**
- Listings span £0.89–£68.46; the average listing price is £16.37 (sweet spot $15–$100). The average incumbent carries 1,024 reviews — the moat a new listing must climb.
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