---
title: "Soap Flakes — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/soap-flakes"
last_updated: "2026-08-09T13:39:37.141Z"
locale: en
meta:
description: "Niche score 50/100 · £55K/yr market · 69K searches/yr · £11.80 avg price. A small market ($55K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £55K/yr market · 69K searches/yr · £11.80 avg price. A small market ($55K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Soap Flakes — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **soap flakes**
**Worth a look**
Shows low returns (0.1%), but a small market ($55K/yr) keeps it on the watch list.
Market size 14Growth 23Conversion 72Competition 46Returns 99Price range 47Avg price 48Brand share 61Review moat 66Quality gap 62
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****863.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£11.80**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.92–£24.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£55K**
£55K/yr · 69K searches
According to Flapen's Amazon United Kingdom niche tracking, soap flakes is a £55K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soap flakes market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£59K–£71K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#192**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **48%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**103**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 97%
**Open market**
**26%**
- Dri-Pak22% - 15117% - Granny's16% - Saras Flavours of Asia8% - The Soapery6% - Playlearn6%
## **Demand**
Weekly Amazon search volume, last 32 weeks — -4.6% search growth over the last 90 days.
2K1KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/soap-flakes/trend)
## **Top soap flakes search terms**
- **soap flakes**25K/yr-2.2%6.4% conv. - **soap flakes for laundry**11K/yr+10.7%6.6% conv. - **pure liquid soap**10K/yr-9.5%4.8% conv. - **dri pak liquid soap**4K/yr+4.7%4.6% conv. - **lux soap flakes**6K/yr-29.3%3.4% conv. - **liquid soap flakes**4K/yr-0.7%7.8% conv. - **pure soap liquid**4K/yr-7.3%5.2% conv. - **pure soap flakes**3K/yr-3.5%7.4% conv. - **pure liquid soap nancy birtwhistle**2K/yr-30.6%10.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/soap-flakes/search-terms)
## **Top soap flakes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£5K15%£8K20%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2 x Grannys Original Fragrance Free Vegan Friendly Soap Flakes 425g**151**£8.31**4.5★82 rev](https://www.amazon.co.uk/dp/B094JMWM5X) [2**Grannys Natural Fragrance Free Soap Flakes Vegan Friendly**Granny's**£5.46**4.3★642 rev](https://www.amazon.co.uk/dp/B08KGBNT87) [3**Dri-pak Liquid Laundry Soap 750Ml (2)**Dri-Pak**£9.31**4.6★800 rev](https://www.amazon.co.uk/dp/B081T3P21B) [4**Dri-Pak Liquid Soap 750 ml Pack of 6**Dri-Pak**£20.65**4.6★800 rev](https://www.amazon.co.uk/dp/B07BP8TX21) [5**Dri Pakk Natural Washing Laundry Soap | Pure Liquid | Gentle and Natural | Multi Purpose Use | 750ml | (Pack of 6)**Saras Flavours of Asia**£24.43**3.9★20 rev](https://www.amazon.co.uk/dp/B0CB8Y85LG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOCHSTE Pure Liquid Soap Quick Dissolving Residue-Free Rinsing Removes Dirt Oil Grease Long-Lasting Freshness Easy To Use & Hygienic Perfect For Homes Offices Restaurants 750ml**HOCHSTE**£9.96**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GBWS65Z6) [**3x Pack Grannys Soap Flakes | Natural Laundry Detergent | Original Fragrance-Free Hypoallergenic Vegan-Friendly | No Allergens No Bleach | All Temperature Washing**COZY CLEAR**£13.90**6 rev10mo ago](https://www.amazon.co.uk/dp/B0FPB2TT3Z) [**HiFEN Soap Flakes Original Fragrance-Free (425g Bag) | No Allergens No Bleach | Gentle Natural Laundry & Cleaning Soap**HiFEN**£9.10**0 rev1y ago](https://www.amazon.co.uk/dp/B0DXFVMSWB) [**1* SOAP FLAKES Original Fragrance-Free 425g 100% Pure No Allergens No Bleach Biodegradable Sustainable & Eco-Friendly Softens & Protects Fabrics Vegan Friendly**Generic**£5.67**9 rev1y ago](https://www.amazon.co.uk/dp/B0DVPZRDSH) [**Home Cleaning Bundle - Soda Crystals 1kg Bicarbonate of Soda 500g Liquid Soap Flake 750ml 2 Pairs of Household Gloves | Eco-Friendly Multi-Purpose Cleaning Essentials**Saras Flavours of Asia**£9.96**10 rev1y ago](https://www.amazon.co.uk/dp/B0DFHQG56B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HOCHSTE Pure Liquid Soap Quick Dissolving Residue-Free Rinsing Removes Dirt Oil Grease Long-Lasting Freshness Easy To Use & Hygienic Perfect For Homes Offices Restaurants 750ml**HOCHSTE**£9.96**1.0★**▲ 137%**](https://www.amazon.co.uk/dp/B0GBWS65Z6) [**Dri Pakk Natural Washing Laundry Soap | Pure Liquid | Gentle and Natural | Multi Purpose Use | 750ml | (Pack of 6)**Saras Flavours of Asia**£24.43**3.9★**▲ 117%**](https://www.amazon.co.uk/dp/B0CB8Y85LG) [**Home Cleaning Bundle - Soda Crystals 1kg Bicarbonate of Soda 500g Liquid Soap Flake 750ml 2 Pairs of Household Gloves | Eco-Friendly Multi-Purpose Cleaning Essentials**Saras Flavours of Asia**£9.96**4.9★**▲ 106%**](https://www.amazon.co.uk/dp/B0DFHQG56B) [**1* SOAP FLAKES Original Fragrance-Free 425g 100% Pure No Allergens No Bleach Biodegradable Sustainable & Eco-Friendly Softens & Protects Fabrics Vegan Friendly**Generic**£5.67**3.9★**▲ 106%**](https://www.amazon.co.uk/dp/B0DVPZRDSH) [**HiFEN Soap Flakes Original Fragrance-Free (425g Bag) | No Allergens No Bleach | Gentle Natural Laundry & Cleaning Soap**HiFEN**£9.10**0.0★**▲ 95%**](https://www.amazon.co.uk/dp/B0DXFVMSWB)
**~~View all trending →~~**
## **What buyers say about soap flakes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent soap”*
**Smell**14%
*“Lovely smell”*
**Value For Money**10%
*“Excellent price”*
**Ease Of Cleaning**9%
*“Performs fantastic keeps my great clean”*
**Washability**6%
*“Effective washes”*
**Eco Friendliness**6%
*“Eco friendly”*
**Advertised Vs Actual Product**5%
*“The product works as it is advertise”*
**Cleansing**5%
*“Cleans well”*
**Allergies**4%
*“Great for allergies”*
**Soft Feel**3%
*“Gentle”*
### **What buyers complain about **
**Allergies**11%
*“Caused irritation”*
**Smell**9%
*“Bad smell”*
**Ease Of Cleaning**7%
*“Rubbish with no cleaning power”*
**Value For Money**6%
*“Not worth the money”*
**Quality-Overall**4%
*“the performance of this product is awful”*
**Leak-Proof**4%
*“My only issue is with the packaging which is almost always poor resulting is spills amd leakage”*
**Stain Resistance**4%
*“Terrible, doesnt even remove stains at 40 degrees let alone 20”*
**Color**3%
*“Discolours whites”*
**Sensitivity-Overall**2%
*“because of my very sensitive skin”*
**Charging**2%
*“Product damaged and couldnt use and I cant return it yet still being charged”*
### **Top return reasons **
**Leak-Proof**31%
**Smell**22%
**Advertised Vs Actual Product**8%
**Functionality-Overall**3%
**Value For Money**3%
**Washability**3%
**Ease Of Use**3%
**Adhesion/Stickiness**3%
**Visibility**3%
**Sensitivity-Overall**3%
## **Common questions**
- **Is soap flakes profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the soap flakes niche?**
- 16 brands and 103 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in soap flakes?**
- Top complaints mined from reviews: Allergies, Smell, Ease Of Cleaning. The return rate is 0.1%.
- **What does it cost to enter the soap flakes niche?**
- Listings span £3.92–£24.99; the average listing price is £11.80 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.
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