---
title: "Smiles and Joys Cream — £65K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/smiles-and-joys-cream"
last_updated: "2026-08-06T04:00:20.350Z"
locale: en
meta:
description: "Niche score 40/100 · £65K/yr market · 84K searches/yr · £10.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £65K/yr market · 84K searches/yr · £10.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smiles and Joys Cream — £65K/yr Amazon UK Niche (2026) - Flapen"
---
# **smiles and joys cream**
**Skip it**
A concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 23Conversion 77Competition 14Returns 99Price range 31Avg price 36Brand share 21Review moat 99Quality gap 40
**Review moat**
**Incredible****14.18**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.27**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£6.19–£18.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-3.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£65K**
£65K/yr · 84K searches
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, smiles and joys cream is a £65K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smiles and joys cream market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£62K–£82K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#594**
- **Page quality**
- **0%**
- **Prime**
- **55%**
- **Sponsored**
- **64%**
- **Out of stock**
- **43.1%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**5%**
- KoolShiro36% - SEMECOMER19% - Yongst13% - Generic13% - EveBeaty11% - LOOOKSHE3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 61 weeks — -3.2% search growth over the last 90 days.
3K2KSpike '25Spike '26Prime Day '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/smiles-and-joys-cream/trend)
## **Top smiles and joys cream search terms**
- **east asia herbal cream**10K/yr+72.7%8.3% conv. - **smiles and joys herbal eczema and psoriasis cream**17K/yr-16.0%7.4% conv. - **east asia eczema & psoriasis natural herbal cream**14K/yr-41.5%6.7% conv. - **chinese herbal cream**6K/yr+133.5%2.1% conv. - **smiles and joys cream**12K/yr-23.2%4.0% conv. - **chinese herbal cream eczema**7K/yr-23.9%1.7% conv. - **chinese cream**5K/yr+1.8%2.1% conv. - **chinese eczema cream**5K/yr-17.4%2.5% conv. - **chinese cream for eczema**5K/yr-5.0%2.8% conv. - **chinese psoriasis cream**3K/yr-12.6%2.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/smiles-and-joys-cream/search-terms)
## **Top smiles and joys cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£13K30%£19K40%£26K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2Pcs Herbal Cream Smiles and Joys Herbal Cream East Asian Natural Herbal Body Cream Natural Moisturising Cream With Botanicals Long-lasting Skin Care for All Skin Types**KoolShiro**£8.02**3.6★54 rev](https://www.amazon.co.uk/dp/B0FNBP1Z2Z) [2**Chinese Body Cream Set 3PCS Skin Care Cream for Neck Hand Body Rich in a Variety of Plant Formula Soothing & Balancing Skins for All Skin Types**SEMECOMER**£6.91**4.4★40 rev](https://www.amazon.co.uk/dp/B0FNRJPYKS) [3**Body Cream Natural Moisturising & Soothing Hydrating Relief for Dry Skin 4-Pack**Yongst**£8.72**4.8★9 rev](https://www.amazon.co.uk/dp/B0GR9273W5) [4**4Pcs Body Cream - Natural Cream East Asia Body Hydrating Soothing Skin - Relief for Skin**EveBeaty**£8.08**3.5★31 rev](https://www.amazon.co.uk/dp/B0FQVTQ2YB) [5**(Effective and Safe) Natural Herbal Moisturisers East Asian Natural Herbal Body Cream Skin Relief for All Skin Types 2pcs**Generic**£9.54**5.0★2 rev](https://www.amazon.co.uk/dp/B0H21JBD48)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Body Cream Natural Moisturising & Soothing Hydrating Relief for Dry Skin 4-Pack**Yongst**£8.72**9 revtoday](https://www.amazon.co.uk/dp/B0GR9273W5) [**4Pcs Body Cream - Natural Cream East Asia Body Hydrating Soothing Skin - Relief for Skin**EveBeaty**£8.08**31 revtoday](https://www.amazon.co.uk/dp/B0FQVTQ2YB) [**4-Pack East Asian Herbal Body Cream - Hydrating & Soothing Skin Relief Natural Moisturizing Cream Plant-Based Formula for Dry Skin**LOOOKSHE**£8.11**2 revtoday](https://www.amazon.co.uk/dp/B0GWM16WL2) [**East Asian Herbal Cream 2Pcs**NoraGlaze**£6.19**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2D5TYZY) [**(Effective and Safe) Natural Herbal Moisturisers East Asian Natural Herbal Body Cream Skin Relief for All Skin Types 2pcs**Generic**£9.54**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H21JBD48)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**(Effective and Safe) Natural Herbal Moisturisers East Asian Natural Herbal Body Cream Skin Relief for All Skin Types 2pcs**Generic**£9.54**5.0★**▲ 104%**](https://www.amazon.co.uk/dp/B0H21JBD48) [**(Effective and Safe) Natural Herbal Moisturisers East Asian Natural Herbal Body Cream Skin Relief for All Skin Types 5pcs**Generic**£13.30**5.0★**▲ 103%**](https://www.amazon.co.uk/dp/B0H21JTTZ2) [**4-Pack East Asian Herbal Body Cream - Hydrating & Soothing Skin Relief Natural Moisturizing Cream Plant-Based Formula for Dry Skin**LOOOKSHE**£8.11**5.0★**▲ 103%**](https://www.amazon.co.uk/dp/B0GWM16WL2) [**(Effective and Safe) Natural Herbal Moisturisers East Asian Natural Herbal Body Cream Skin Relief for All Skin Types 3pcs**Generic**£10.79**5.0★**▲ 103%**](https://www.amazon.co.uk/dp/B0H21P2NK1) [**East Asian Herbal Cream 2Pcs**NoraGlaze**£6.19**0.0★**▲ 103%**](https://www.amazon.co.uk/dp/B0H2D5TYZY)
**~~View all trending →~~**
## **What buyers say about smiles and joys cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Great product”*
**Efficiency**20%
*“It really does work”*
**Allergies**17%
*“helps with my dry itchy skin problems”*
**Advertised Vs Actual Product**10%
*“Exactly what I expected”*
**Value For Money**9%
*“Good value”*
**Soft Feel**5%
*“skin is smooth again”*
**Suitability Combination Skin**5%
*“Perfect for skin”*
**Functionality-Overall**5%
*“It works for me”*
**Symptom Reduction**2%
*“its always worked on my psoriasis making my skin clear”*
### **What buyers complain about **
**Allergies**33%
*“My daughter have a eczema”*
**Functionality-Overall**26%
*“Didnt work”*
**Instructions/User Manual/Troubleshooting**11%
*“No instructions”*
**Language Issues**11%
*“No English just Chinese”*
**Skin Health**4%
*“smooth however this batch is useless all it does is turn the surrounding skin pink which makes my psoriasis stand out even more very disappointed as it has good reviews”*
**Size-Overall**4%
*“The tubes are small”*
### **Top return reasons **
**Advertised Vs Actual Product**31%
**Language Issues**26%
**Functionality-Overall**12%
**Color**9%
**Ingredients-Overall**7%
**Shape/Style**3%
**Smell**3%
**Quality-Overall**3%
**Ease Of Use**2%
**Sensitivity-Overall**2%
## **Common questions**
- **Is smiles and joys cream profitable to sell on Amazon United Kingdom?**
- The niche generates £65K/yr across 11 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the smiles and joys cream niche?**
- 8 brands and 12 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in smiles and joys cream?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 0.3%.
- **When does demand for smiles and joys cream peak?**
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the smiles and joys cream niche?**
- Listings span £6.19–£18.97; the average listing price is £10.27 (sweet spot $15–$100). The average incumbent carries 14 reviews — the moat a new listing must climb.
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