---
title: "smelling salts — £198K/yr Amazon United Kingdom Niche, Score 38/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/smelling-salts"
last_updated: "2026-07-20T19:45:39.005Z"
locale: en
meta:
description: "prices mostly outside the sweet spot ($2.77–$12.02) — smelling salts doesn't clear our bar today. Data updated Jul 2026."
"og:description": "prices mostly outside the sweet spot ($2.77–$12.02) — smelling salts doesn't clear our bar today. Data updated Jul 2026."
"og:title": "smelling salts — £198K/yr Amazon United Kingdom Niche, Score 38/100 - Flapen"
---
# **smelling salts**
**Skip it**
Prices mostly outside the sweet spot ($2.77–$12.02) — this niche doesn't clear our bar today.
Market size 39Growth 10Conversion 77Competition 7Returns 100Price range 0Avg price 27Brand share 22Review moat 66Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****862**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£198K**
£198K/yr · 284K searches
**Avg price**
**Okay****£9.19**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-29.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£2.77–£12.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, smelling salts is a £198K/yr Amazon United Kingdom market (284K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£138K–£184K**
- units × avg price
- **Launch success**
- **—**
- 2 of 3 new (360d)
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **75%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **177 days**
## **Competition**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**91%**
Top 20: 96%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**5%**
- Beast Pharm40% - APSOTC28% - Generic11% - Muscle Locker7% - DRY GRIP5% - --4% - Open — no brand owns it (1 brand, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.6% search growth over the last 90 days.
10K6KBlack Friday '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/smelling-salts/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£30K30%£59K45%£89K60%£119K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beast Smelling Salts for Blocked Nose Relief**Beast Pharm**£10.28**4.5★136 rev](https://www.amazon.co.uk/dp/B0FLY2KTTQ) [2**MacKenzies Smelling Salts Eucalyptus and Ammonia 17ml**APSOTC**£7.91**4.6★1,377 rev](https://www.amazon.co.uk/dp/B09B2QY3YR) [3**Nose Smelling Salts for aid and Relief**Generic**£12.01**3.9★84 rev](https://www.amazon.co.uk/dp/B0FG9WRBMM) [4**Muscle Locker Smelling Salts Blocked Nose Relief**Muscle Locker**£12.02**4.8★9 rev](https://www.amazon.co.uk/dp/B0FQCVF7K9) [5**Dry Grip Smelling Salts for Blocked Nose Relief**DRY GRIP**£11.38**5.0★4 rev](https://www.amazon.co.uk/dp/B0G3CHXTCV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dry Grip Smelling Salts for Blocked Nose Relief**DRY GRIP**£11.38**4 rev7mo ago](https://www.amazon.co.uk/dp/B0G3CHXTCV) [**Muscle Locker Smelling Salts Blocked Nose Relief**Muscle Locker**£12.02**9 rev10mo ago](https://www.amazon.co.uk/dp/B0FQCVF7K9) [**Beast Smelling Salts for Blocked Nose Relief**Beast Pharm**£10.28**136 rev11mo ago](https://www.amazon.co.uk/dp/B0FLY2KTTQ) [**Nose Smelling Salts for aid and Relief**Generic**£12.01**84 rev1y ago](https://www.amazon.co.uk/dp/B0FG9WRBMM) [**Thai Herbal Inhaler Thailand Inhaler Blocked Nose Relief Congestion Relief Thai Smelling Herb Thai Natural Herb Inhaler Aromatherapy Inhaler Nasal Moisturizer Nasal Cream Easy to Breathe**Siyinzu**£6.26**31 rev1y ago](https://www.amazon.co.uk/dp/B0F6RSN34C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Muscle Locker Smelling Salts Blocked Nose Relief**Muscle Locker**£12.02**4.8★**▲ 147%**](https://www.amazon.co.uk/dp/B0FQCVF7K9) [**MacKenzies Smelling Salts Eucalyptus and Ammonia 17ml**APSOTC**£7.91**4.6★**▲ 31%**](https://www.amazon.co.uk/dp/B09B2QY3YR) [**Dry Grip Smelling Salts for Blocked Nose Relief**DRY GRIP**£11.38**5.0★**▲ 30%**](https://www.amazon.co.uk/dp/B0G3CHXTCV) [**Beast Smelling Salts for Blocked Nose Relief**Beast Pharm**£10.28**4.5★**▲ 12%**](https://www.amazon.co.uk/dp/B0FLY2KTTQ) [**Thai Herbal Inhaler Thailand Inhaler Blocked Nose Relief Congestion Relief Thai Smelling Herb Thai Natural Herb Inhaler Aromatherapy Inhaler Nasal Moisturizer Nasal Cream Easy to Breathe**Siyinzu**£6.26**3.8★**— 1%**](https://www.amazon.co.uk/dp/B0F6RSN34C)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**20%
*“Powerful stuff”*
**Sinus Relief**16%
*“it helps with sinuses”*
**Efficiency**9%
*“It was very effective”*
**Smell**8%
*“Excellent smelling salts”*
**Value For Money**7%
*“Excellent value for money”*
**Quality-Overall**5%
*“Good quality”*
**Advertised Vs Actual Product**5%
*“Does the job”*
**Salt Content**5%
*“Bloody marvellous smelling salts”*
**Cold Relief**4%
*“perfect for cold sore treatment with little duration”*
**Minerals**3%
*“The care menthol crystals was perfect”*
### **What buyers complain about **
**Smell**21%
*“Does not even have a smell”*
**Strength**20%
*“Realy weak”*
**Salt Content**19%
*“Not actually smelling salts”*
**Size-Overall**7%
*“Small”*
**Functionality-Overall**6%
*“Dont work”*
**Value For Money**6%
*“very expensive”*
**Quality-Overall**2%
*“Rubbish”*
**Ingredients-Overall**1%
*“I even phoned McKenzie to ask whether they had changed their ingredients lately”*
**Sinus Relief**1%
*“In the past the product would have knocked my head off if not guided slowly towards my nose for a sniff”*
**Advertised Vs Actual Product**1%
*“Not what is described”*
### **Top return reasons **
**Strength**32%
**Smell**32%
**Leak-Proof**14%
**Salt Content**7%
**Contamination**5%
**Flatness**5%
**Age Suitability**5%
**Functionality-Overall**2%
## **Common questions**
- **Is smelling salts profitable to sell on Amazon United Kingdom?**
- The niche generates £198K/yr across 8 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the smelling salts niche?**
- 7 brands and 25 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in smelling salts?**
- Top complaints mined from reviews: Smell, Strength, Salt Content. The return rate is 0.1%.
- **When does demand for smelling salts peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the smelling salts niche?**
- Listings span £2.77–£12.02; the average listing price is £9.19 (sweet spot $15–$100). The average incumbent carries 862 reviews — the moat a new listing must climb.
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