---
title: "Trend — sleepover party supplies for girls - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/sleepover-party-supplies-for-girls/trend"
last_updated: "2026-08-09T15:38:31.356Z"
locale: en
meta:
  description: "Niche score 57/100 · £71K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £71K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sleepover party supplies for girls - Flapen"
---

# **sleepover party supplies for girls**

**Worth a look**

Shows a thin review moat (82 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 18Conversion 16Competition 89Returns 96Price range 71Avg price 84Brand share 95Review moat 96Quality gap 50

**Review moat**

**Incredible****81.94**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Avg price**

**Great****£18.58**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£3.34–£42.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£71K**

£71K/yr · 297K searches

**Growth**

**Bad****-13.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")

## Trend