---
title: "Silver Shampoo — £161K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/silver-shampoo"
last_updated: "2026-08-10T17:58:53.812Z"
locale: en
meta:
description: "Niche score 43/100 · £161K/yr market · 205K searches/yr · £6.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £161K/yr market · 205K searches/yr · £6.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silver Shampoo — £161K/yr Amazon UK Niche (2026) - Flapen"
---
# **silver shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 25Conversion 94Competition 34Returns 100Price range 38Avg price 18Brand share 15Review moat 24Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.21–£23.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£161K**
£161K/yr · 205K searches
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,313.17**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.63**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, silver shampoo is a £161K/yr Amazon United Kingdom market (205K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silver shampoo market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **£166K–£199K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#177**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **28%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**116**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**4%**
- PROVOKE55% - L'Oréal Professionnel Paris27% - Osmo6% - FANOLA3% - Creightons3% - Matrix2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.
7K5KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/silver-shampoo/trend)
## **Top silver shampoo search terms**
- **silver shampoo**83K/yr+2.6%8.7% conv. - **provoke touch of silver shampoo**22K/yr+13.6%17.5% conv. - **silver shampoo for blonde hair**26K/yr-21.2%6.7% conv. - **provoke**20K/yr+6.5%8.1% conv. - **loreal silver shampoo professional**12K/yr+2.8%12.2% conv. - **provoke go icy**10K/yr-17.5%13.4% conv. - **loreal silver shampoo**8K/yr+12.0%10.8% conv. - **provoke shampoo**6K/yr+18.1%9.0% conv. - **touch of silver shampoo**6K/yr-4.6%14.8% conv. - **provoke purple shampoo**6K/yr-22.8%15.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/silver-shampoo/search-terms)
## **Top silver shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£32K30%£48K40%£64K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml Neutralises Yellow and Orange tones Formulated with Violet and Blue Pigments**PROVOKE**£2.50**4.4★11,852 rev](https://www.amazon.co.uk/dp/B00CM6YYCU) [2**LOréal Professionnel Shampoo For Grey White or Light Blonde Hair Serie Expert Silver 300 ml**L'Oréal Professionnel Paris**£11.17**4.6★3,780 rev](https://www.amazon.co.uk/dp/B0918DMMPM) [3**PROVOKE Touch of Silver Go Icy Shampoo 200ml Icy Platinum Look in Just 1 Wash Triple Toning Technology to Cool Down Brassy Tones Enriched with Keratin**PROVOKE**£3.41**4.4★926 rev](https://www.amazon.co.uk/dp/B0CWPGLYS4) [4**PROVOKE Touch Of Silver Brightening Purple Shampoo & Intensive Conditioner 400ml Neutralises Yellow & Orange Tones Formulated With Violet & Blue Pigments**PROVOKE**£9.08**4.6★1,768 rev](https://www.amazon.co.uk/dp/B07XQ6LKRX) [5**LOréal Professionnel Anti-Yellow Tint Hair Shampoo for White Grey & Bleached Hair Purple Pigments Series Expert Silver Shampoo 500 ml**L'Oréal Professionnel Paris**£15.87**4.7★2,381 rev](https://www.amazon.co.uk/dp/B095B1F5HH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Provoke Touch of Silver Shampoo 200ml | For silver white and grey hair | Infused with Caffeine Niacinamide and Provitamin B5**PROVOKE**£3.02**41 rev5mo ago](https://www.amazon.co.uk/dp/B0GMRMDK5L) [**John Frieda Shimmering Silver Shampoo 250ml**John Frieda**£4.94**82 rev6mo ago](https://www.amazon.co.uk/dp/B0GFG6NWFB) [**OSMO Super Silver Shampoo | Violet Pigment | No Yellow or Brass | Purple Toning for Ashy Results | Vegan. 100ml**Osmo**£4.06**244 rev1y ago](https://www.amazon.co.uk/dp/B0F38DW95V) [**PROVOKE Go Ashy Shampoo 200ml Remove Brassiness & Adds Silvery Tone to Hair Formulated with Triple Toning Technology Turn Warm & Brassy Hair to Cool & Ashy**PROVOKE**£3.53**720 rev2y ago](https://www.amazon.co.uk/dp/B0D5QRYXSJ) [**PROVOKE Touch of Silver Go Icy Shampoo 200ml Icy Platinum Look in Just 1 Wash Triple Toning Technology to Cool Down Brassy Tones Enriched with Keratin**PROVOKE**£3.41**926 rev2y ago](https://www.amazon.co.uk/dp/B0CWPGLYS4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Provoke Touch of Silver Shampoo 200ml | For silver white and grey hair | Infused with Caffeine Niacinamide and Provitamin B5**PROVOKE**£3.02**4.4★**▲ 147%**](https://www.amazon.co.uk/dp/B0GMRMDK5L) [**John Frieda Shimmering Silver Shampoo 250ml**John Frieda**£4.94**4.6★**▲ 84%**](https://www.amazon.co.uk/dp/B0GFG6NWFB) [**Creightons Sunshine Blonde Silver Tone Correcting Shampoo (200ml) - Brightens Blonde & Neutralises Brassiness. For Blonde Platinum & White hair.**Creightons**£1.21**4.5★**▲ 67%**](https://www.amazon.co.uk/dp/B018RTX0MU) [**OSMO Super Silver Shampoo | Violet Pigment | No Yellow or Brass | Purple Toning for Ashy Results | Vegan. 100ml**Osmo**£4.06**4.4★**▲ 49%**](https://www.amazon.co.uk/dp/B0F38DW95V) [**LOreal Professionnel Serie Expert DUO Silver Shampoo 300ml and Conditioner 200ml**L'Oréal Professionnel Paris**£23.34**4.5★**▲ 24%**](https://www.amazon.co.uk/dp/B0972C4SJV)
**~~View all trending →~~**
## **What buyers say about silver shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Suitability Colored Hair**13%
*“I feel it is helping my hair to keep its colour”*
**Value For Money**13%
*“Reasonable price”*
**Soft Feel**8%
*“Leaves hair soft”*
**Smell**7%
*“the fragrance is really nice too”*
**Color**6%
*“Perfect for blondes”*
**Lather**5%
*“Makes a luxurious lather”*
**Advertised Vs Actual Product**4%
*“Does what it says”*
**Brightness/Shine/Glow**3%
*“Gives a lovely brightness”*
**Cleansing**3%
*“gives my hair a cleaner”*
### **What buyers complain about **
**Moist/Dry**15%
*“Very dry”*
**Color**10%
*“Its not a dye”*
**Suitability Colored Hair**8%
*“Made no difference to my hair tone”*
**Functionality-Overall**5%
*“Honestly, I didn't really see any difference from my normal shampoo and conditioner”*
**Value For Money**5%
*“look nice bit expensive though”*
**Smell**5%
*“The smell is a bit chemical”*
**Suitability Short Hair**4%
*“Awful, made hair like straw”*
**Leak-Proof**4%
*“Arrived leaking”*
**Hair Related**3%
*“Ruined my hair”*
**Quality-Overall**3%
*“conditioner according to other peoples reviews”*
### **Top return reasons **
**Leak-Proof**75%
**Compatibility-Overall**17%
**Defective Material/Parts**8%
## **Common questions**
- **Is silver shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £161K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the silver shampoo niche?**
- 8 brands and 116 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in silver shampoo?**
- Top complaints mined from reviews: Moist/Dry, Color, Suitability Colored Hair. The return rate is 0.0%.
- **When does demand for silver shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the silver shampoo niche?**
- Listings span £1.21–£23.34; the average listing price is £6.63 (sweet spot $15–$100). The average incumbent carries 5,313 reviews — the moat a new listing must climb.
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