---
title: "Silk Hair Ties — £108K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/silk-hair-ties"
last_updated: "2026-08-09T12:58:05.570Z"
locale: en
meta:
description: "Niche score 51/100 · £108K/yr market · 141K searches/yr · £10.49 avg price. Soft demand (-13.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £108K/yr market · 141K searches/yr · £10.49 avg price. Soft demand (-13.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Silk Hair Ties — £108K/yr Amazon UK Niche (2026) - Flapen"
---
# **silk hair ties**
**Worth a look**
Shows low returns (0.4%), but soft demand (-13.5% this quarter) keeps it on the watch list.
Market size 26Growth 18Conversion 76Competition 63Returns 98Price range 64Avg price 37Brand share 53Review moat 44Quality gap 48
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£2.57–£37.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,066.49**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.49**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£108K**
£108K/yr · 141K searches
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, silk hair ties is a £108K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silk hair ties market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£84K–£105K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#192**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**73%**
Top 20: 98%
**Top-5 click share**
**47%**
Top 20: 81%
**Open market**
**23%**
- Kitsch25% - WantGor18% - Silkie16% - SLIP10% - Lolalet4% - kuou3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/silk-hair-ties/trend)
## **Top silk hair ties search terms**
- **silk hair ties**68K/yr-18.9%6.2% conv. - **kitsch scrunchies**10K/yr+8.7%3.5% conv. - **silk bobbles for hair**7K/yr-3.0%6.8% conv. - **slip hair ties**8K/yr-14.2%3.9% conv. - **sleep scrunchie**4K/yr+45.9%3.0% conv. - **slip scrunchies**7K/yr-2.2%1.6% conv. - **silk bobbles**7K/yr-17.0%6.5% conv. - **mulberry silk scrunchies**6K/yr-17.8%1.4% conv. - **slip silk scrunchie**5K/yr+15.1%1.8% conv. - **skinny silk scrunchies**5K/yr-35.5%4.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/silk-hair-ties/search-terms)
## **Top silk hair ties products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£11K15%£16K20%£22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - Eucalyptus 6pcs**Kitsch**£6.53**4.6★7,560 rev](https://www.amazon.co.uk/dp/B0BJS1NVKM) [2**Scrunchies Hair Ties Silk Satin Scrunchy WantGor Women 4PC Pure Mulberry Silk Skinny Elastic Scrunchies Hair Bands Bracelets Ponytail Holders Hair Accessories (Black*4)**WantGor**£5.84**4.6★827 rev](https://www.amazon.co.uk/dp/B0DNJN482M) [3**SILKIE x4 Set 100% Pure Mulberry Silk Black Brown Skinny Scrunchies Travel Pouch Everyday Hair Ties Elastics Hair Care Ponytail Holder No Damage**Silkie**£14.64**4.5★2,626 rev](https://www.amazon.co.uk/dp/B091P6G47F) [4**slip Skinny Blonde Scrunchies - Back to Basics - Anti-Crease Anti-Breakage Slipsilk Design Protects Delicate Hair - Includes 4 Pure Silk Scrunchies - 4 Pack**SLIP**£29.10**4.6★2,277 rev](https://www.amazon.co.uk/dp/B0BSLX4GRT) [5**Scrunchies Hair Ties Silk Satin Scrunchy WantGor Women 4PC Pure Mulberry Silk Skinny Elastic Scrunchies Hair Bands Bracelets Ponytail Holders Hair Accessories (Beige Champagne Coffee Grey-green)**WantGor**£5.82**4.6★827 rev](https://www.amazon.co.uk/dp/B0DNJNMD1C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12 Pcs 100% Pure Mulberry Silk Skinny Scrunchies Set Anti-Breakage Silk Hair Ties for Women & Girls Small Satin Bobbles Ponytail Holders for Thick or Thin Hair No Damage Sleep Hair Ties**ThriveMart**£3.36**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GT4NP7CW) [**BONNET QUEEN Large Satin Heatless Curlers for Long Thick Hair Heatless Curls Overnight No Heat Hair Styling Rod with Built-in Scrunchie Multi-Use Sleepy Tie for Soft Waves Cream Pink**BONNET QUEEN**£11.89**271 rev10mo ago](https://www.amazon.co.uk/dp/B0FQJNQXKL) [**Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories- Cherry Blossom 5pcs**Kitsch**£6.12**7,560 rev1y ago](https://www.amazon.co.uk/dp/B0DWY2RQBB) [**Umisleep 100% Mulberry Silk Scrunchies Chic No Creases Satin Hair Bands for Women Elegant Hair Ties Softer Hair Bobbles Hair Care Ponytail Holder for Thick Thin Curly Hair(Pink Black Champagne)**Umisleep**£9.41**803 rev1y ago](https://www.amazon.co.uk/dp/B0DSFSPMXC) [**Scrunchies Hair Ties Silk Satin Scrunchy WantGor Women 4PC Pure Mulberry Silk Skinny Elastic Scrunchies Hair Bands Bracelets Ponytail Holders Hair Accessories (Black*4)**WantGor**£5.84**827 rev1y ago](https://www.amazon.co.uk/dp/B0DNJN482M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12 Pcs 100% Pure Mulberry Silk Skinny Scrunchies Set Anti-Breakage Silk Hair Ties for Women & Girls Small Satin Bobbles Ponytail Holders for Thick or Thin Hair No Damage Sleep Hair Ties**ThriveMart**£3.36**5.0★**▲ 391%**](https://www.amazon.co.uk/dp/B0GT4NP7CW) [**BONNET QUEEN Large Satin Heatless Curlers for Long Thick Hair Heatless Curls Overnight No Heat Hair Styling Rod with Built-in Scrunchie Multi-Use Sleepy Tie for Soft Waves Cream Pink**BONNET QUEEN**£11.89**3.2★**▲ 361%**](https://www.amazon.co.uk/dp/B0FQJNQXKL) [**Kitsch Satin Hair Scrunchies for Women Softer Than Silk Scrunchies for Hair - No Damage Satin Hair Ties Ponytail Holders | Ideal Gifts for Women 2pc (Blush/Charcoal)**Kitsch**£6.88**4.6★**▲ 232%**](https://www.amazon.co.uk/dp/B09G3H12TC) [**Kitsch Satin Scrunchies for Women - No Crease Hair Ties for Girls | Scrunchies For All Hair Types and Textures Perfect for Day or Night | Ideal Gifts for Women - 6 Pcs Terracotta**Kitsch**£6.07**4.6★**▲ 125%**](https://www.amazon.co.uk/dp/B0BVC256Q1) [**Scrunchies Hair Ties Silk Satin Scrunchy WantGor Women 4PC Pure Mulberry Silk Skinny Elastic Scrunchies Hair Bands Bracelets Ponytail Holders Hair Accessories (Black*4)**WantGor**£5.84**4.6★**▲ 69%**](https://www.amazon.co.uk/dp/B0DNJN482M)
**~~View all trending →~~**
## **What buyers say about silk hair ties**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Theyre well made”*
**Color**13%
*“Love the colours”*
**Soft Feel**12%
*“So soft on the hair”*
**Value For Money**9%
*“Excellent price”*
**Advertised Vs Actual Product**4%
*“will get the job done”*
**Suitability Straight Hair**4%
*“Comfortable and easy to it hair up when in a hurry”*
**Suitability Curly Hair**4%
*“I have curly hair and use these at night & they work well”*
**Hair Styling**4%
*“Keeps my ponytail neat”*
**Comfort-Overall**3%
*“Comfortable”*
**Stretchability/Expandability/Elasticity**3%
*“Really good material and stretchy”*
### **What buyers complain about **
**Size-Overall**11%
*“Too tight”*
**Value For Money**10%
*“very overpriced”*
**Material Quality**8%
*“Shockingly cheap material”*
**Stretchability/Expandability/Elasticity**6%
*“Stretch over time”*
**Quality-Overall**6%
*“Bad quality”*
**Hair Related**4%
*“snags hair occasionally”*
**Durability**4%
*“Don't last”*
**Thickness**3%
*“Kinda chunky in your hair if you have thin hair like me”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Color**3%
*“I do wish their was an option to choose the colours though”*
### **Top return reasons **
**Size-Overall**34%
**Quality-Overall**21%
**Suitability Long Hair**7%
**Material Quality**7%
**Color**6%
**Stretchability/Expandability/Elasticity**4%
**Suitability Short Hair**4%
**Thin**3%
**Functionality-Overall**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is silk hair ties profitable to sell on Amazon United Kingdom?**
- The niche generates £108K/yr across 35 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the silk hair ties niche?**
- 22 brands and 28 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in silk hair ties?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Material Quality. The return rate is 0.4%.
- **When does demand for silk hair ties peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the silk hair ties niche?**
- Listings span £2.57–£37.15; the average listing price is £10.49 (sweet spot $15–$100). The average incumbent carries 2,066 reviews — the moat a new listing must climb.
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