---
title: "Silhouette Cameo 4 — £50K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/silhouette-cameo-4"
last_updated: "2026-08-10T04:02:40.445Z"
locale: en
meta:
description: "Niche score 39/100 · £50K/yr market · 29K searches/yr · £80.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £50K/yr market · 29K searches/yr · £80.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silhouette Cameo 4 — £50K/yr Amazon UK Niche (2026) - Flapen"
---
# **silhouette cameo 4**
**Skip it**
A small market ($50K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 17Conversion 27Competition 40Returns 97Price range 34Avg price 82Brand share 30Review moat 52Quality gap 45
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£80.67**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,434.37**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£5.51–£253.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-15.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£50K**
£50K/yr · 29K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, silhouette cameo 4 is a £50K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silhouette cameo 4 market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£20K–£40K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **53%**
- **Out of stock**
- **23.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**10%**
- Silhouette48% - Cricut19% - Schwarzkopf Professional7% - Brother7% - Schwarzkopf6% - WORKLION3% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.
2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/silhouette-cameo-4/trend)
## **Top silhouette cameo 4 search terms**
- **silhouette cameo**11K/yr-12.4%0.3% conv. - **silhouette**6K/yr-14.9%2.2% conv. - **silhouette cutting machine**4K/yr-8.9%0.0% conv. - **silhouette cameo 4**5K/yr-22.4%1.0% conv. - **cameo 4**1K/yr-39.8%1.1% conv. - **silhouettes**414/yr-21.8%0.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/silhouette-cameo-4/search-terms)
## **Top silhouette cameo 4 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silhouette Portrait 4-9 inch Vinyl Cutting Machine with Studio Software PixScan Electric Tool and ES Mat Compatible SNA and IPT Enabled 50 db**Silhouette**£152.24**4.2★178 rev](https://www.amazon.co.uk/dp/B0CHY9CY3Y) [2**SILHOUETTE OF AMERICA AUTOBLADE for use with Cameo 4 only one size**Silhouette**£11.34**4.5★6,340 rev](https://www.amazon.co.uk/dp/B07YLF85KN) [3**Brother ScanNCut CM300 | Smart Cutting Machine | For Paper Card Vinyl | Easy Set Up**Brother**£154.37**4.3★346 rev](https://www.amazon.co.uk/dp/B0CJFY6NDW) [4**Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels**Cricut**£117.64**4.2★35 rev](https://www.amazon.co.uk/dp/B0GJT7K8LS) [5**Schwarzkopf Professional Silhouette Super Hold Hairspray For Hair Styling Invisible Long Lasting Hold Micro Fine Film Formers Quick Drying Non Sticky Hairspray For Women Men 300 ml**Schwarzkopf Professional**£5.51**4.6★263 rev](https://www.amazon.co.uk/dp/B07GNTJRQ5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels**Cricut**£117.64**35 rev4mo ago](https://www.amazon.co.uk/dp/B0GJT7K8LS) [**Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.**Cricut**£215.88**30 rev4mo ago](https://www.amazon.co.uk/dp/B0GJT57W72) [**Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels**Cricut**£103.34**61 rev4mo ago](https://www.amazon.co.uk/dp/B0GJT3C4JT) [**Likcut Vinyl Cutter Machine - AI Smart Sticker Maker S501 for DIY Joy AI Image Generation Portable Sticker Cutter Die Cutting Machine for Crafting Beginner for Home & School Decor HTV Pink**LIKCUT**£93.00**298 rev1y ago](https://www.amazon.co.uk/dp/B0DSV6BQKH) [**Cricut Joy Xtra Smart Cutting Machine Starter Bundle 2025 Edition Smart Compact Cutting Machine Perfect for Projects Like Full Colour Stickers Custom Cards T-shirts Vinyl Decals & More.**Cricut**£159.36**254 rev1y ago](https://www.amazon.co.uk/dp/B0F4DHYFQR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.**Cricut**£215.88**4.8★**▲ 256%**](https://www.amazon.co.uk/dp/B0GJT57W72) [**Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels**Cricut**£103.34**4.2★**▲ 231%**](https://www.amazon.co.uk/dp/B0GJT3C4JT) [**Schwarzkopf Professional Silhouette Super Hold Hairspray For Hair Styling Invisible Long Lasting Hold Micro Fine Film Formers Quick Drying Non Sticky Hairspray For Women Men 500 ml**Schwarzkopf Professional**£7.43**4.7★**▲ 207%**](https://www.amazon.co.uk/dp/B07NZ1BZX2) [**Worklion 12x12 Cutting Mat Compatible with Silhouette Cameo 4/5/3/2/1Variety Adhesive Sticky Quilting Cutting Mats Replacement Accessories (4 StandardGrip 1LightGrip 1StrongGrip)**WORKLION**£12.41**4.5★**▲ 183%**](https://www.amazon.co.uk/dp/B0D34YH6VT) [**Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels**Cricut**£117.64**4.2★**▲ 181%**](https://www.amazon.co.uk/dp/B0GJT7K8LS)
**~~View all trending →~~**
## **What buyers say about silhouette cameo 4**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent product”*
**Ease Of Use**13%
*“Very good use every day”*
**Value For Money**11%
*“Worth the money”*
**Hair Styling**8%
*“Excellent hairdpray”*
**Grip**5%
*“good hold elnette as good”*
**Durability**5%
*“Reliable and a fraction of the cost of other sets”*
**Adhesion/Stickiness**5%
*“the stickiness is perfect”*
**Advertised Vs Actual Product**4%
*“does the job”*
**Suitability Straight Hair**3%
*“Really good hairspray for my fine hair”*
**Weight Light**2%
*“So much lighter than the tins”*
### **What buyers complain about **
**Functionality-Overall**17%
*“Its dont work”*
**Value For Money**13%
*“Overall, over £200 for a box that doesn't work is staggeringly bad value”*
**Size-Overall**11%
*“Not a good fit”*
**Leak-Proof**6%
*“No it was leaking lost half content too much time to send it back”*
**Instructions/User Manual/Troubleshooting**6%
*“don't guide the sheets in correctly which can put the cut off”*
**Grip**3%
*“I find the hold isn't great”*
**Software/Application**3%
*“Ive found the software has a few glitches that, if improved, could make it easier to use”*
**Connectivity-Overall**3%
*“They seem to have a three-year run of making the applications, especially connectivity, worse and worse”*
**Durability**3%
*“stopped working after 10 months”*
**Measurement/Reading Accuracy**3%
*“the print and cut feature never calibrated correctly and eventually dulled the blades within a few days”*
### **Top return reasons **
**Functionality-Overall**20%
**Connectivity-Overall**13%
**Size-Overall**11%
**Defective Material/Parts**9%
**Compatibility-Overall**7%
**Leak-Proof**6%
**Software/Application**5%
**Advertised Vs Actual Product**4%
**Product Condition**4%
**Value For Money**2%
## **Common questions**
- **Is silhouette cameo 4 profitable to sell on Amazon United Kingdom?**
- The niche generates £50K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the silhouette cameo 4 niche?**
- 10 brands and 63 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in silhouette cameo 4?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Size-Overall. The return rate is 0.6%.
- **When does demand for silhouette cameo 4 peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the silhouette cameo 4 niche?**
- Listings span £5.51–£253.55; the average listing price is £80.67 (sweet spot $15–$100). The average incumbent carries 1,434 reviews — the moat a new listing must climb.
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