---
title: "Search terms — shower oil - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/shower-oil/search-terms"
last_updated: "2026-07-21T10:40:08.162Z"
locale: en
meta:
  description: "shower oil shows low returns (0.2%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "shower oil shows low returns (0.2%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — shower oil - Flapen"
---

# **shower oil**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Market size 70Growth 35Conversion 76Competition 68Returns 99Price range 52Avg price 50Brand share 19Review moat 24Quality gap 28

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£732K**

£732K/yr · 833K searches

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£1.40–£29.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.03**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+8.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,089.36**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand