---
title: "shower oil — £732K/yr Amazon United Kingdom Niche, Score 54/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/shower-oil"
last_updated: "2026-07-20T19:46:25.810Z"
locale: en
meta:
description: "shower oil shows low returns (0.2%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "shower oil shows low returns (0.2%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "shower oil — £732K/yr Amazon United Kingdom Niche, Score 54/100 - Flapen"
---
# **shower oil**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Market size 70Growth 35Conversion 76Competition 68Returns 99Price range 52Avg price 50Brand share 19Review moat 24Quality gap 28
**Returns**
**Incredible****0.2%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£732K**
£732K/yr · 833K searches
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£1.40–£29.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.03**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+8.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,089.36**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, shower oil is a £732K/yr Amazon United Kingdom market (833K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£722K–£962K**
- units × avg price
- **Launch success**
- **—**
- 4 of 4 new (360d)
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#190**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **150 days**
## **Competition**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**243**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 86%
**Open market**
**4%**
- Bioderma43% - L'OCCITANE22% - Palmolive15% - Uriage8% - NIVEA5% - SANCTUARY4% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 7.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/shower-oil/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£37K10%£73K15%£110K20%£146K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 33 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bioderma Atoderm Body Wash Family (Women Men and Kids) Moisturizing and Cleansing Shower Oil for Very Dry Sensitive Skin 33.80 Fl Oz 1 Liter**Bioderma**£14.72**4.6★31,324 rev](https://www.amazon.co.uk/dp/B00ZY65OSI) [2**LOCCITANE Almond Shower Oil 250ml | Moisturising & Nourishing | Vegan & 99% Readily Biodegradable | Luxury & Clean Beauty Body Wash for All Skin Types**L'OCCITANE**£16.11**4.5★2,534 rev](https://www.amazon.co.uk/dp/B016XP62RK) [3**LOCCITANE - Almond (Amande Sublime) Shower Oil - 75 ml**L'OCCITANE**£7.17**4.3★152 rev](https://www.amazon.co.uk/dp/B0GMP7S66H) [4**Palmolive Thermal Spa Glowing Oil Body Wash 400ml Scented Shower Gel**Palmolive**£1.51**4.7★48 rev](https://www.amazon.co.uk/dp/B0GNK9HSKZ) [5**Nivea Shower Oil Natural Caring 200ml From Germany**NIVEA**£6.01**4.3★3,495 rev](https://www.amazon.co.uk/dp/B01J7RUTGQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOCCITANE - Almond (Amande Sublime) Shower Oil - 75 ml**L'OCCITANE**£7.17**152 rev4mo ago](https://www.amazon.co.uk/dp/B0GMP7S66H) [**LOCCITANE - Almond (Amande Sublime) Shower Oil Refill - 500 ml**L'OCCITANE**£29.48**163 rev4mo ago](https://www.amazon.co.uk/dp/B0GMNZ4YF3) [**LOCCITANE - Almond (Amande Sublime) Shower Oil - 250 ml**L'OCCITANE**£19.27**163 rev4mo ago](https://www.amazon.co.uk/dp/B0GMPBCJQR) [**Palmolive Thermal Spa Glowing Oil Body Wash 400ml Scented Shower Gel**Palmolive**£1.51**48 rev5mo ago](https://www.amazon.co.uk/dp/B0GNK9HSKZ) [**Bioderma Atoderm Shower Oil - Nourishing & Cleansing Body Wash Hydrate Soothe & Protect Dry & Sensitive Skin - with Glycerin & Niacinamides 200ML**Bioderma**£10.61**12 rev1y ago](https://www.amazon.co.uk/dp/B0F9QYB8XT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOCCITANE - Almond (Amande Sublime) Shower Oil - 75 ml**L'OCCITANE**£7.17**4.3★**▲ 252%**](https://www.amazon.co.uk/dp/B0GMP7S66H) [**Palmolive Thermal Spa Glowing Oil Body Wash 400ml Scented Shower Gel**Palmolive**£1.51**4.7★**▲ 251%**](https://www.amazon.co.uk/dp/B0GNK9HSKZ) [**LOCCITANE - Almond (Amande Sublime) Shower Oil Refill - 500 ml**L'OCCITANE**£29.48**4.4★**▲ 232%**](https://www.amazon.co.uk/dp/B0GMNZ4YF3) [**LOCCITANE - Almond (Amande Sublime) Shower Oil - 250 ml**L'OCCITANE**£19.27**4.4★**▲ 220%**](https://www.amazon.co.uk/dp/B0GMPBCJQR) [**Uriage Shower Oil 500 mL - Face & Body Wash - Dry & Sensitive Skin - Cleanses Nourishes Prevents Dryness - 25% Glycerin & Extra-Rich Agents - Physiological pH - Soap-Free**Uriage**£10.69**4.7★**▲ 135%**](https://www.amazon.co.uk/dp/B06Y3NWF7D)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“Subtle fragrance”*
**Moist/Dry**13%
*“Good moisturiser”*
**Soft Feel**11%
*“Makes my skin so soft”*
**Quality-Overall**9%
*“This cream is such good quality”*
**Value For Money**8%
*“Good Value for money”*
**Suitability Dry Skin**5%
*“Great for dry skin”*
**Suitability Combination Skin**3%
*“great for skin”*
**Cleansing**3%
*“Good cleanser”*
**Allergies**3%
*“No irritation”*
**Lather**1%
*“Easy to lather up”*
### **What buyers complain about **
**Smell**16%
*“No scent”*
**Moist/Dry**9%
*“Not moisturising”*
**Value For Money**9%
*“pricey”*
**Allergies**6%
*“irritation started again”*
**Suitability Dry Skin**6%
*“unfortunately it doesnt help my ultra dry skin”*
**Size-Overall**5%
*“Bottle is smaller than I thought”*
**Leak-Proof**3%
*“It arrived leaked”*
**Oily/Greasy**3%
*“Not oil”*
**Lather**2%
*“- It does not lather much”*
**Advertised Vs Actual Product**2%
*“doesnt look like the pic”*
### **Top return reasons **
**Leak-Proof**18%
**Smell**17%
**Size-Overall**10%
**Defective Material/Parts**8%
**Oily/Greasy**7%
**Color**5%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Functionality-Overall**4%
**Moist/Dry**4%
## **Common questions**
- **Is shower oil profitable to sell on Amazon United Kingdom?**
- The niche generates £732K/yr across 33 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the shower oil niche?**
- 9 brands and 243 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in shower oil?**
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.2%.
- **When does demand for shower oil peak?**
- Demand peaks in Dec; the busiest month runs 7.4× the quietest.
- **What does it cost to enter the shower oil niche?**
- Listings span £1.40–£29.48; the average listing price is £12.03 (sweet spot $15–$100). The average incumbent carries 6,089 reviews — the moat a new listing must climb.
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