---
title: "shower cap — £559K/yr Amazon United Kingdom Niche, Score 49/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/shower-cap"
last_updated: "2026-07-20T18:41:40.528Z"
locale: en
meta:
description: "prices mostly outside the sweet spot ($2.50–$11.54) — shower cap doesn't clear our bar today. Data updated Jul 2026."
"og:description": "prices mostly outside the sweet spot ($2.50–$11.54) — shower cap doesn't clear our bar today. Data updated Jul 2026."
"og:title": "shower cap — £559K/yr Amazon United Kingdom Niche, Score 49/100 - Flapen"
---
# **shower cap**
**Skip it**
Prices mostly outside the sweet spot ($2.50–$11.54) — this niche doesn't clear our bar today.
Market size 62Growth 21Conversion 92Competition 28Returns 99Price range 0Avg price 14Brand share 56Review moat 39Quality gap 55
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£559K**
£559K/yr · 1.0M searches
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,616.76**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.92**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.50–£11.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shower cap is a £559K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£492K–£615K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **191 days**
## **Competition**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**24%**
- N Nimxy28% - SARG17% - Yiapinn13% - Aquior8% - Kitsch6% - Ailiver5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.
23K18K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/shower-cap/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£56K20%£112K30%£168K40%£223K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nimxy Pack of 4 Shower Cap Reusable Shower Caps For Women & Men - Waterproof with Elastic Band & Soft Lining (Dotted)**N Nimxy**£2.54**4.5★2,037 rev](https://www.amazon.co.uk/dp/B0BHTMK96V) [2**SARG Premium Double Layer Shower Cap for Women with Unique Flower Design- Reusable Shower Cap for Hair - Waterproof Plastic Cap - Shower Caps for Long Short and Curly Hairs**SARG**£3.93**4.5★1,269 rev](https://www.amazon.co.uk/dp/B0BS9C7M9B) [3**Shower Cap Elastic Band Double Layers Waterproof Shower Caps With Ruffled Edge Covering Ears Keeping Hair Dry Kitchen Oil-proof Cap for Girls and Women 2PCS**Yiapinn**£4.26**4.5★1,931 rev](https://www.amazon.co.uk/dp/B0827HHPG5) [4**Kitsch Luxury Shower Caps for Women Reusable Waterproof - Flexi Satin Lined Large Wide Shower Cap for Women & Men Adjustable Stylish Hair Cap for Shower For Long & Short Hair - Terracotta Checker**Kitsch**£11.54**4.2★14,100 rev](https://www.amazon.co.uk/dp/B0C47F9WSH) [5**Shower Caps for Women Men Reusable Shower Hat Bath Caps with Elastic Band Waterproof Bath Cap Shower Caps for Women Long Hair (3 PCS)**Ailiver**£2.50**4.5★800 rev](https://www.amazon.co.uk/dp/B09P3MVHR5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kryzulax 50Pcs Shower Caps Disposable Plastic Elastic Bath Cap Waterproof Shower Cap Waterproof Hair Caps for Home Use Hotel Spa and Hair Salon(42CM)**Kryzulax**£3.58**599 rev1y ago](https://www.amazon.co.uk/dp/B0F13Z8MJS) [**Years Calm Shower Caps For Women Reusable WaterproofPattern And Solid Color Dual-Layer Design For Dual-Layer UsableProtects Hair In Shower Spa Cooking Clean & Travel (Pink One Size)**Years calm**£6.31**2,457 rev1y ago](https://www.amazon.co.uk/dp/B0DQCS268Z) [**SMUG Shower Cap | Waterproof Shower Cap with Elastic Lining | Three Prints Available | Showers Cooking Spa Salon Sleeping Makeup | Shower Caps For Women UK Long Hair Short Hair | Duck**SMUG**£6.79**644 rev2y ago](https://www.amazon.co.uk/dp/B0CZ6P1KW5) [**Double Layer Shower Cap for Women Waterproof Reusable Elastic Band Ruffled Edges Covering Ears for Long Short & Curly Hair (Blue Bird)**YUNYU**£3.48**543 rev2y ago](https://www.amazon.co.uk/dp/B0CSK662C3) [**Kitsch Luxury Shower Caps for Women Reusable Waterproof - Flexi Satin Lined Large Wide Shower Cap for Women & Men Adjustable Stylish Hair Cap for Shower For Long & Short Hair - Terracotta Checker**Kitsch**£11.54**14,100 rev2y ago](https://www.amazon.co.uk/dp/B0C47F9WSH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SMUG Shower Cap | Waterproof Shower Cap with Elastic Lining | Three Prints Available | Showers Cooking Spa Salon Sleeping Makeup | Shower Caps For Women UK Long Hair Short Hair | Duck**SMUG**£6.79**3.8★**▲ 77%**](https://www.amazon.co.uk/dp/B0CZ6P1KW5) [**Reusable Waterproof Shower Cap - Double Thick Leopard Red Border - Ideal for Bath & Shower - (1 Piece)**Jagowa**£3.50**4.4★**▲ 58%**](https://www.amazon.co.uk/dp/B0B2NZSXSB) [**SARG Premium Double Layer Shower Cap for Women with Unique Flower Design- Reusable Shower Cap for Hair - Waterproof Plastic Cap - Shower Caps for Long Short and Curly Hairs**SARG**£3.93**4.5★**▲ 18%**](https://www.amazon.co.uk/dp/B0BS9C7M9B) [**Kitsch Luxury Shower Caps for Women Reusable Waterproof - Flexi Satin Lined Large Wide Shower Cap for Women & Men Adjustable Stylish Hair Cap for Shower For Long & Short Hair - Terracotta Checker**Kitsch**£11.54**4.2★**▲ 11%**](https://www.amazon.co.uk/dp/B0C47F9WSH) [**Double Layer Shower Cap for Women Waterproof Reusable Elastic Band Ruffled Edges Covering Ears for Long Short & Curly Hair (Blue Bird)**YUNYU**£3.48**4.5★**▲ 10%**](https://www.amazon.co.uk/dp/B0CSK662C3)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“It seems well made”*
**Value For Money**15%
*“Good Value”*
**Size-Overall**11%
*“Good fit”*
**Advertised Vs Actual Product**7%
*“Just what I was looking for”*
**Water Resistance**5%
*“completely waterproof”*
**Ease Of Use**4%
*“Easy to use”*
**Durability**4%
*“Durable”*
**Moist/Dry**4%
*“it keeps hair completely dry during showers”*
**Design-Overall**3%
*“Cute design”*
**Stretchability/Expandability/Elasticity**3%
*“They stretch big aswell so its a bonus”*
### **What buyers complain about **
**Size-Overall**31%
*“Not fit for purpose”*
**Quality-Overall**8%
*“Awful quality”*
**Stretchability/Expandability/Elasticity**6%
*“very tight elastic”*
**Durability**5%
*“Would not say reusable for a long time”*
**Color**5%
*“Colour pink inconsistent dying”*
**Suitability Long Hair**4%
*“No good for anyone with long hair”*
**Water Resistance**3%
*“the inside gets wet”*
**Value For Money**3%
*“not worth the money”*
**Ease Of Use**2%
*“Im struggling to get on with this”*
**Suitability Short Hair**2%
*“I have thick hair, it wouldn't stay on in the shower”*
### **Top return reasons **
**Size-Overall**47%
**Water Resistance**7%
**Quality-Overall**6%
**Functionality-Overall**5%
**Advertised Vs Actual Product**4%
**Thin**4%
**Suitability Long Hair**4%
**Stretchability/Expandability/Elasticity**4%
**Suitability Short Hair**3%
**Color**2%
## **Common questions**
- **Is shower cap profitable to sell on Amazon United Kingdom?**
- The niche generates £559K/yr across 17 tracked products. 90-day search growth is -8.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the shower cap niche?**
- 15 brands and 25 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in shower cap?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stretchability/Expandability/Elasticity. The return rate is 0.3%.
- **When does demand for shower cap peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the shower cap niche?**
- Listings span £2.50–£11.54; the average listing price is £4.92 (sweet spot $15–$100). The average incumbent carries 2,617 reviews — the moat a new listing must climb.
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