---
title: "Shaving Oil — £134K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/shaving-oil"
last_updated: "2026-08-09T11:47:18.964Z"
locale: en
meta:
description: "Niche score 50/100 · £134K/yr market · 139K searches/yr · £10.61 avg price. A small market ($134K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £134K/yr market · 139K searches/yr · £10.61 avg price. A small market ($134K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shaving Oil — £134K/yr Amazon UK Niche (2026) - Flapen"
---
# **shaving oil**
**Worth a look**
Shows low returns (0.1%), but a small market ($134K/yr) keeps it on the watch list.
Market size 30Growth 48Conversion 83Competition 41Returns 99Price range 42Avg price 38Brand share 37Review moat 49Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,594.65**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+18.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£4.53–£22.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£10.61**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£134K**
£134K/yr · 139K searches
According to Flapen's Amazon United Kingdom niche tracking, shaving oil is a £134K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shaving oil market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£133K–£159K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **70%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 97%
**Open market**
**12%**
- King of Shaves28% - Veet18% - NUAGÉ14% - Tree Hut13% - Aromabar10% - Australian Bodycare5% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.2% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/shaving-oil/trend)
## **Top shaving oil search terms**
- **shaving oil**66K/yr+30.6%7.4% conv. - **shave oil**35K/yr+13.8%4.9% conv. - **shaving oil men**21K/yr-0.4%11.9% conv. - **king of shaves shaving oil**11K/yr+0.7%17.4% conv. - **shave oil men**5K/yr-0.4%12.6% conv. - **king of shaves oil**2K/yr-8.7%15.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/shaving-oil/search-terms)
## **Top shaving oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£13K15%£20K20%£27K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Veet Miraculous Oil Pre & Post Hair Removal All Skin Types & Body Areas 100ml With Omega 3 Vitamins Argan Oil Shea Butter & Almond Oil Suitable for Dermaplaning Shaving Waxing & Moisturising**Veet**£5.80**4.5★7,493 rev](https://www.amazon.co.uk/dp/B07WPVPM5D) [2**King of Shaves Sensitive Shave Oil for Men Aloe Vera & Tea Tree Clear No Foam Shaving Oil for Precision Shaving Helps Reduce Razor Burn & Rash Vegan Travel Size 15ml**King of Shaves**£5.65**4.4★532 rev](https://www.amazon.co.uk/dp/B000CBY8LY) [3**Tree Hut Bare Moisturizing Shave Oil Vanilla Scent Paraben-Free Normal Skin with Shea Butter and Natural Oils 7.7 fl oz**Tree Hut**£18.63**4.7★1,829 rev](https://www.amazon.co.uk/dp/B0CW3SH3BN) [4**King of Shaves Advanced Sensitive Shaving Oil Tea Tree & Vitamin E Clear No Foam Formula Helps Reduce Razor Burn For Sensitive Skin Travel Size 100% Naturally Derived & Vegan 2 x 30ml**King of Shaves**£12.36**4.5★892 rev](https://www.amazon.co.uk/dp/B01FHMFL0Y) [5**Nuage MEN Shaving Oil Menthol Pre Shave with Pump 20ml (6 Pack)**NUAGÉ**£6.73**4.6★532 rev](https://www.amazon.co.uk/dp/B01EYQGU4A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**After Shave Oil for Women Coconut Vanilla After Shave Oil for Soothing & Hydrating Skin Prevents Ingrown Hairs and Dryness Gentle Formula Daily Skin Care Vanilla Body Oil (40ml)**Pothenika**£8.00**10 rev10mo ago](https://www.amazon.co.uk/dp/B0FR8X9YGP) [**Womens Shaving Oil for Sensitive Skin - Prevents Ingrown Hairs & Soothes Shaving Irritation | Strawberry Vanilla | Redness Relief in 2 Hours | 100ml Shaving Oil Women Shaver Oil**Dachitian**£6.47**38 rev1y ago](https://www.amazon.co.uk/dp/B0FF9KMSJ2) [**Truly Beauty Soft Serve After Shave Oil | Hydrating Treatment For Ingrowns & Irritation | Peptides Hyaluronic Acid & Strawberry Extract | Soothes & Smooths Skin | Strawberry Vanilla Scent (3.1 Fl Oz)**Truly**£22.60**1,713 rev1y ago](https://www.amazon.co.uk/dp/B0DBZ1Q4PF) [**Tree Hut Bare Moisturizing Shave Oil Vanilla Scent Paraben-Free Normal Skin with Shea Butter and Natural Oils 7.7 fl oz**Tree Hut**£18.63**1,829 rev1y ago](https://www.amazon.co.uk/dp/B0CW3SH3BN) [**Mylee 2 in 1 Pre and Post Hair Removal Oil - Use prior or post shaving waxing or depilation - Fragranced with natural essential oils - Light Formula and Easy to Apply Vegan & Cruelty Free (250ml)**MYLEE**£8.04**533 rev2y ago](https://www.amazon.co.uk/dp/B0CNXR97SX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Truly Beauty Soft Serve After Shave Oil | Hydrating Treatment For Ingrowns & Irritation | Peptides Hyaluronic Acid & Strawberry Extract | Soothes & Smooths Skin | Strawberry Vanilla Scent (3.1 Fl Oz)**Truly**£22.60**4.5★**▲ 242%**](https://www.amazon.co.uk/dp/B0DBZ1Q4PF) [**Tree Hut Bare Moisturizing Shave Oil Vanilla Scent Paraben-Free Normal Skin with Shea Butter and Natural Oils 7.7 fl oz**Tree Hut**£18.63**4.7★**▲ 185%**](https://www.amazon.co.uk/dp/B0CW3SH3BN) [**After Shave Oil for Women Coconut Vanilla After Shave Oil for Soothing & Hydrating Skin Prevents Ingrown Hairs and Dryness Gentle Formula Daily Skin Care Vanilla Body Oil (40ml)**Pothenika**£8.00**4.5★**▲ 75%**](https://www.amazon.co.uk/dp/B0FR8X9YGP) [**Veet Miraculous Oil Pre & Post Hair Removal All Skin Types & Body Areas 100ml With Omega 3 Vitamins Argan Oil Shea Butter & Almond Oil Suitable for Dermaplaning Shaving Waxing & Moisturising**Veet**£5.80**4.5★**▲ 56%**](https://www.amazon.co.uk/dp/B07WPVPM5D) [**Shaving oil for the whole body - Shaving Oil shaving oil against shaving rash and ingrown hairs - The result: smooth gentle with pleasantly less irritation and redness 80 ml**Australian Bodycare**£8.22**4.5★**▲ 42%**](https://www.amazon.co.uk/dp/B0B2S8LV1N)
**~~View all trending →~~**
## **What buyers say about shaving oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Amazing product, just like all mylees items”*
**Soft Feel**13%
*“leaves skin soft”*
**Value For Money**13%
*“great price”*
**Smell**10%
*“nice fragrance”*
**Cutting/Trimming**10%
*“A smooth shave”*
**Oily/Greasy**4%
*“great oil”*
**Advertised Vs Actual Product**4%
*“Does as it says”*
**Ease Of Use**3%
*“Fast and easy too”*
**Cleansing**3%
*“clean up you just wash your face as you would before shaving use good hot water”*
**Suitability Oily Skin**2%
*“Lovely oil”*
### **What buyers complain about **
**Smell**12%
*“Could not stand the smell”*
**Functionality-Overall**8%
*“Rubbish doesn't help at all when shaving”*
**Leak-Proof**8%
*“This is a good product BUT one bottle was leaking”*
**Oily/Greasy**7%
*“no smell not oil”*
**Allergies**5%
*“Gave me the worst shaving rash on my legs”*
**Thickness**5%
*“it is also much thicker than I thought itd be”*
**Cutting/Trimming**5%
*“Give a poor shave”*
**Value For Money**4%
*“However there is no discount for bulk buying”*
**Jamming/Clogging**3%
*“this product clogs them”*
**Size-Overall**3%
*“Smaller than expected”*
### **Top return reasons **
**Leak-Proof**38%
**Functionality-Overall**12%
**Smell**10%
**Advertised Vs Actual Product**6%
**Oily/Greasy**6%
**Compatibility-Overall**5%
**Defective Material/Parts**5%
**Moist/Dry**5%
**Product Condition**3%
**Motor Power**3%
## **Common questions**
- **Is shaving oil profitable to sell on Amazon United Kingdom?**
- The niche generates £134K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the shaving oil niche?**
- 13 brands and 87 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in shaving oil?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Leak-Proof. The return rate is 0.1%.
- **When does demand for shaving oil peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the shaving oil niche?**
- Listings span £4.53–£22.60; the average listing price is £10.61 (sweet spot $15–$100). The average incumbent carries 1,595 reviews — the moat a new listing must climb.
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