---
title: "Products — shavers for men - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/shavers-for-men/products"
last_updated: "2026-08-09T09:56:18.560Z"
locale: en
meta:
  description: "Niche score 64/100 · £10.9M/yr market · 6.1M searches/yr · £34.28 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · £10.9M/yr market · 6.1M searches/yr · £34.28 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — shavers for men - Flapen"
---

# **shavers for men**

**Launch it**

A $10.9M/yr market growing +5.1% this quarter with returns at 1.1% — clears our launch bar.

Market size 100Growth 31Conversion 60Competition 70Returns 92Price range 90Avg price 95Brand share 23Review moat 24Quality gap 55

**Market size**

**Incredible****£10.9M**

£10.9M/yr · 6.1M searches

**Avg price**

**Incredible****£34.28**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£10.88–£77.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+5.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,647.47**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

## Products