---
title: "Shavers for Men — £10.9M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/shavers-for-men"
last_updated: "2026-08-09T07:19:12.329Z"
locale: en
meta:
description: "Niche score 64/100 · £10.9M/yr market · 6.1M searches/yr · £34.28 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £10.9M/yr market · 6.1M searches/yr · £34.28 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Shavers for Men — £10.9M/yr Amazon UK Niche (2026) - Flapen"
---
# **shavers for men**
**Launch it**
A $10.9M/yr market growing +5.1% this quarter with returns at 1.1% — clears our launch bar.
Market size 100Growth 31Conversion 60Competition 70Returns 92Price range 90Avg price 95Brand share 23Review moat 24Quality gap 55
**Market size**
**Incredible****£10.9M**
£10.9M/yr · 6.1M searches
**Avg price**
**Incredible****£34.28**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£10.88–£77.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,647.47**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, shavers for men is a £10.9M/yr Amazon United Kingdom market (6.1M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 64/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shavers for men market data**
- **Units sold / yr**
- **250K–300K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£8.6M–£10.3M**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**270**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 81%
**Open market**
**7%**
- PHILIPS75% - Braun5% - houpoo4% - DOAO3% - tiovara3% - Remington3% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.
200K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/shavers-for-men/trend)
## **Top shavers for men search terms**
- **philips one blade**922K/yr+31.2%5.6% conv. - **shavers for men**647K/yr+4.9%2.1% conv. - **electric razor for men**719K/yr-2.1%4.0% conv. - **phillips one blade**390K/yr+11.2%6.7% conv. - **shaver**415K/yr-0.1%1.5% conv. - **one blade**387K/yr+18.7%5.4% conv. - **electric shavers men**378K/yr-9.3%3.3% conv. - **mens shaver**354K/yr+2.7%2.3% conv. - **electric razor**254K/yr-1.7%2.8% conv. - **electric shaver**261K/yr-2.8%2.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/shavers-for-men/search-terms)
## **Top shavers for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£1.1M20%£2.2M30%£3.3M40%£4.4M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31**PHILIPS**£31.54**4.4★10,389 rev](https://www.amazon.co.uk/dp/B0DXLBZF4Q) [2**Philips OneBlade 360 Hybrid Face - Electric Beard Trimmer and Shaver with 360 Blade Innovation 2X 360 Blade for face 5in1 Adjustable Comb (Model QP2734/30)**PHILIPS**£31.50**4.5★12,433 rev](https://www.amazon.co.uk/dp/B0C815WY3Z) [3**Philips OneBlade 360 Authentic Face & Body Electric Beard Trimmer Shaver and Body Groomer 3X 360 Blades 4X Stubble Comb (1 2 3 5mm) 1x Body Kit QP2834/31**PHILIPS**£34.65**4.4★3,939 rev](https://www.amazon.co.uk/dp/B0DCFYVR1Z) [4**Philips Electric Shaver 3000 Series - Wet & Dry Electric Shaver for Men with SkinProtect Technology in Space Grey Pop-up Beard Trimmer Cordless Shaver with Travel Pouch (Model S3241/12)**PHILIPS**£51.04**4.5★3,650 rev](https://www.amazon.co.uk/dp/B0CHMPNCM4) [5**Body Trimmer Men 3 in 1 Pubic & Ball Trimmer Man IPX7 Waterproof Rechargeable Body Shavers for Men with 2 Combs Painless Nose Hairs Trimmer for Man Wet & Dry**houpoo**£19.22**4.4★4,296 rev](https://www.amazon.co.uk/dp/B0CXXTVGTL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips OneBlade Authentic 5x 360 Blade Replacements - Fits ALL OneBlade handles - Durable Stainless Steel- 20- month supply Model QP450/50**PHILIPS**£32.16**21,641 rev4mo ago](https://www.amazon.co.uk/dp/B0GMHCMVCP) [**DOAO Electric Razor for Men 100% Waterproof Gentle on Sensitive Skin Wet & Dry Rotary Electric Shavers for Men Pop-up Beard Trimmer 120 Min Shaving 1.5H Fast Charge Ergonomic Mens Shaver**DOAO**£21.82**1,088 rev6mo ago](https://www.amazon.co.uk/dp/B0GDQ27KFL) [**Beard Trimmer Men 3-in-1 Electric Razor & Shaver for Face Body & Nose Cordless Mens Grooming Kit with Charging Dock IPX7 Waterproof Wet & Dry Hair Trimmer Gifts for Men (Black)**tiovara**£20.94**717 rev11mo ago](https://www.amazon.co.uk/dp/B0FMP3CV1Y) [**Electric Razor for Men Upgraded Electric Shavers for Men USB-C Rechargeable Wet & Dry Shaver with Pop-up Trimmer and Travel Case**FYCFYC**£11.11**283 rev11mo ago](https://www.amazon.co.uk/dp/B0FL7PQ9XK) [**Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31**PHILIPS**£31.54**10,389 rev1y ago](https://www.amazon.co.uk/dp/B0DXLBZF4Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips OneBlade Authentic 5x 360 Blade Replacements - Fits ALL OneBlade handles - Durable Stainless Steel- 20- month supply Model QP450/50**PHILIPS**£32.16**4.7★**▲ 310%**](https://www.amazon.co.uk/dp/B0GMHCMVCP) [**DOAO Electric Razor for Men 100% Waterproof Gentle on Sensitive Skin Wet & Dry Rotary Electric Shavers for Men Pop-up Beard Trimmer 120 Min Shaving 1.5H Fast Charge Ergonomic Mens Shaver**DOAO**£21.82**4.4★**▲ 204%**](https://www.amazon.co.uk/dp/B0GDQ27KFL) [**Electric Razor for Men Upgraded Electric Shavers for Men USB-C Rechargeable Wet & Dry Shaver with Pop-up Trimmer and Travel Case**FYCFYC**£11.11**4.5★**▲ 147%**](https://www.amazon.co.uk/dp/B0FL7PQ9XK) [**Philips Electric Shaver Series 3000X - Wet & Dry Electric Shaver for Men in Deep Black with SkinProtect Technology Pop-up Beard Trimmer Ergonomic Mens Shaver (Model X3001/00)**PHILIPS**£38.08**4.5★**▲ 88%**](https://www.amazon.co.uk/dp/B0CHMN5BJS) [**Philips OneBlade First Shave Anti-Friction Blade Head Compatible with All OneBlade & Pro Electric Shaver & Trimmers Original from Philips 2X One Blade 4-Month Supply (QP225/50)**PHILIPS**£18.14**4.6★**▲ 76%**](https://www.amazon.co.uk/dp/B0FB9M1GWY)
**~~View all trending →~~**
## **What buyers say about shavers for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“The build quality is excellent”*
**Value For Money**19%
*“very affordable”*
**Ease Of Use**10%
*“easy to hold”*
**Battery Life**7%
*“Decent battery life”*
**Charging**6%
*“Charges quickly”*
**Advertised Vs Actual Product**5%
*“Accurate description”*
**Soft Feel**3%
*“Very smooth”*
**Add-Ons/Attachments**2%
*“The attachments are very good”*
**Sharpness**2%
*“Sharp cut”*
**Durability**2%
*“Durable and long lasting battery”*
### **What buyers complain about **
**Durability**15%
*“Does not last”*
**Charging**12%
*“Doesn't Charge”*
**Quality-Overall**11%
*“Cheap poor quality”*
**Value For Money**6%
*“ridiculously expensive”*
**Functionality-Overall**6%
*“performs poorly”*
**Allergies**5%
*“Gave me severe rash”*
**Sharpness**4%
*“Not as sharp as expected”*
**Strength**3%
*“flimsy plastic”*
**Battery Life**2%
*“There is no LED battery life indicator”*
**Add-Ons/Attachments**2%
*“Shame grade attachments don't fit”*
### **Top return reasons **
**Functionality-Overall**23%
**Charging**15%
**Quality-Overall**10%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**6%
**Product Condition**5%
**Size-Overall**4%
**Durability**3%
**Damage/Burn Hair**3%
**Add-Ons/Attachments**3%
## **Common questions**
- **Is shavers for men profitable to sell on Amazon United Kingdom?**
- The niche generates £10.9M/yr across 34 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Launch it (64/100).
- **How competitive is the shavers for men niche?**
- 10 brands and 270 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in shavers for men?**
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.1%.
- **When does demand for shavers for men peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the shavers for men niche?**
- Listings span £10.88–£77.77; the average listing price is £34.28 (sweet spot $15–$100). The average incumbent carries 5,647 reviews — the moat a new listing must climb.
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