---
title: "Reviews — shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/shampoo/reviews"
last_updated: "2026-08-09T18:16:30.798Z"
locale: en
meta:
  description: "Niche score 57/100 · £2.1M/yr market · 4.6M searches/yr · £5.20 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £2.1M/yr market · 4.6M searches/yr · £5.20 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — shampoo - Flapen"
---

# **shampoo**

**Launch it**

A $2.1M/yr market growing +10.8% this quarter with returns at 0.1% — clears our launch bar.

Market size 95Growth 38Conversion 82Competition 61Returns 100Price range 20Avg price 14Brand share 39Review moat 24Quality gap 28

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£2.1M**

£2.1M/yr · 4.6M searches

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+10.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,011.2**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****£0.80–£18.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£5.20**

avg listing price — sweet spot $15–$100

## Reviews