---
title: "Shampoo for Coloured Hair — £388K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/shampoo-for-coloured-hair"
last_updated: "2026-08-09T13:00:23.532Z"
locale: en
meta:
description: "Niche score 50/100 · £388K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £388K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shampoo for Coloured Hair — £388K/yr Amazon UK Niche (2026) - Flapen"
---
# **shampoo for coloured hair**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 55Growth 24Conversion 70Competition 68Returns 100Price range 48Avg price 27Brand share 0Review moat 74Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****536.91**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£388K**
£388K/yr · 656K searches
**Price range**
**Okay****£2.80–£26.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.29**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-1.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, shampoo for coloured hair is a £388K/yr Amazon United Kingdom market (656K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shampoo for coloured hair market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£372K–£465K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#702**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **47%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**215**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 88%
**Open market**
**0%**
- L'Oreal Paris88% - L'Oréal Professionnel Paris6% - L'ORÉAL5% - Elvive1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/shampoo-for-coloured-hair/trend)
## **Top shampoo for coloured hair search terms**
- **elvive shampoo**161K/yr+14.1%6.4% conv. - **elvive shampoo and conditioner**199K/yr-16.3%3.5% conv. - **loreal shampoo and conditioner**137K/yr-4.2%2.7% conv. - **loreal elvive shampoo**68K/yr+13.0%4.9% conv. - **shampoo elvive**20K/yr+12.8%7.3% conv. - **loreal shampoo elvive**22K/yr+3.5%4.0% conv. - **loreal elvive shampoo and conditioner**19K/yr-29.5%1.8% conv. - **shampoo and conditioner sets loreal**11K/yr+23.4%3.3% conv. - **elseve shampoo**10K/yr-15.4%3.2% conv. - **shampoo and conditioner loreal**8K/yr+10.6%3.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/shampoo-for-coloured-hair/search-terms)
## **Top shampoo for coloured hair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£16K8%£31K12%£47K16%£62K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Paris Shampoo For Dehydrated Hair Elvive Hydra Hyaluronic With Hyaluronic Acid 72H Moisture Boost For Shiny Bouncy Results Suitable For All Hair Textures From Straight To Coily XL 1000ml**L'Oreal Paris**£7.56**4.7★300 rev](https://www.amazon.co.uk/dp/B0DGQBL3DF) [2**LOreal Paris Elvive Dream Lengths Shampoo and Conditioner Set for Long Hair Nourishing & Strengthening Treatment to Prevent Hair Breakage Enriched with Castor Oil**L'Oreal Paris**£11.07**4.6★537 rev](https://www.amazon.co.uk/dp/B0BFBT6V7L) [3**LOreal Paris Elvive Glycolic Gloss Shampoo With Gloss Complex and Glycolic Acid Fills and Seals Hair Fibres For Long-lasting Smooth and Shiny Sulphate Free Ideal for Dull Hair 200ml**L'Oreal Paris**£5.24**4.5★1,914 rev](https://www.amazon.co.uk/dp/B0CQ2YJKPC) [4**LOreal Paris Shampoo For Hair Growth And Anti Hair Loss Elvive Growth Booster With Aminexil And Niacinamide Prevents Hair Thinning and Reduces Loss In 12 Weeks For Visibly Fuller Hair 200ml**L'Oreal Paris**£5.51**4.4★1,049 rev](https://www.amazon.co.uk/dp/B0DGQB458Y) [5**LOréal Paris Elvive Dream Lengths Restoring Shampoo With Vegetal Keratin & Castor Oil Helps Repair & Reinforce Fragile Lengths Seals Split Ends 1000ml**L'Oreal Paris**£6.80**4.7★254 rev](https://www.amazon.co.uk/dp/B0DGQCWRTF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Elvive Hydra Hyaluronic Haircare Duo 400ml Moisture Plumping Shampoo & 300ml Moisture Locking Conditioner Set for Dehydrated Hair**L'Oreal Paris**£12.68**12 rev3mo ago](https://www.amazon.co.uk/dp/B0GY574PC9) [**LOreal Paris Elvive Colour Protect Haircare Duo 400ml Colour Protecting Shampoo & 300ml Conditioner Set for Coloured Hair (2-Piece Bundle)**L'Oreal Paris**£13.32**11 rev3mo ago](https://www.amazon.co.uk/dp/B0GY5GDB7C) [**LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 500ml**L'Oreal Paris**£4.42**74 rev9mo ago](https://www.amazon.co.uk/dp/B0FXLY3BHC) [**LOréal Paris Elvive Collagen + Lifter Conditioner Fibre-Densifying Volume Conditioner Up to 72H Volume For Flat or Thin Hair Collagen Peptides 500ml**L'Oreal Paris**£5.39**73 rev9mo ago](https://www.amazon.co.uk/dp/B0FXLYNKZ9) [**LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 700ml**L'Oreal Paris**£6.00**54 rev9mo ago](https://www.amazon.co.uk/dp/B0FXLYG1M1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOreal Paris Elvive Colour Protect Haircare Duo 400ml Colour Protecting Shampoo & 300ml Conditioner Set for Coloured Hair (2-Piece Bundle)**L'Oreal Paris**£13.32**4.4★**▲ 305%**](https://www.amazon.co.uk/dp/B0GY5GDB7C) [**LOreal Paris Elvive Hydra Hyaluronic Haircare Duo 400ml Moisture Plumping Shampoo & 300ml Moisture Locking Conditioner Set for Dehydrated Hair**L'Oreal Paris**£12.68**4.0★**▲ 300%**](https://www.amazon.co.uk/dp/B0GY574PC9) [**LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 700ml**L'Oreal Paris**£6.00**4.4★**▲ 196%**](https://www.amazon.co.uk/dp/B0FXLYG1M1) [**LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 500ml**L'Oreal Paris**£4.42**4.4★**▲ 69%**](https://www.amazon.co.uk/dp/B0FXLY3BHC) [**LOréal Paris Elvive Collagen + Lifter Conditioner Fibre-Densifying Volume Conditioner Up to 72H Volume For Flat or Thin Hair Collagen Peptides 500ml**L'Oreal Paris**£5.39**4.3★**▲ 54%**](https://www.amazon.co.uk/dp/B0FXLYNKZ9)
**~~View all trending →~~**
## **What buyers say about shampoo for coloured hair**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Excellent price”*
**Smell**14%
*“The scent is amazing too — fresh”*
**Quality-Overall**12%
*“Quality and reliable”*
**Soft Feel**11%
*“Give a good softness”*
**Hair Growth**5%
*“its helping to make it grow”*
**Hair Styling**5%
*“my hair is easier to style”*
**Advertised Vs Actual Product**3%
*“Does what it says”*
**Suitability Straight Hair**3%
*“Suits my fine hair very well”*
**Suitability Colored Hair**3%
*“brilliant for my coloured hair”*
**Lather**3%
*“It lathers well”*
### **What buyers complain about **
**Hair Related**13%
*“Definitely didn't work on my hair”*
**Value For Money**10%
*“Overpriced”*
**Moist/Dry**7%
*“It doesn't have a drying effect”*
**Allergies**5%
*“it was obvious that I was allergic to something in the ingredients”*
**Leak-Proof**4%
*“It was leaking and damaged”*
**Quality-Overall**3%
*“lifeless it's not cheap so it's surprising it's so bad wouldn't recommend”*
**Functionality-Overall**3%
*“It doesnt perform as described”*
**Oily/Greasy**3%
*“Oily hair product”*
**Suitability Short Hair**3%
*“Not very happy with this shampoo don't do any good for my hair at all”*
**Size-Overall**3%
*“Bottles do come smaller than expected”*
### **Top return reasons **
**Leak-Proof**36%
**Advertised Vs Actual Product**14%
**Value For Money**12%
**Suitability Short Hair**7%
**Size-Overall**7%
**Ingredients-Overall**5%
**Damage/Burn Hair**3%
**Quality-Overall**2%
**Weight Heavy**2%
**Hair Related**2%
## **Common questions**
- **Is shampoo for coloured hair profitable to sell on Amazon United Kingdom?**
- The niche generates £388K/yr across 34 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the shampoo for coloured hair niche?**
- 4 brands and 215 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in shampoo for coloured hair?**
- Top complaints mined from reviews: Hair Related, Value For Money, Moist/Dry. The return rate is 0.0%.
- **When does demand for shampoo for coloured hair peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the shampoo for coloured hair niche?**
- Listings span £2.80–£26.22; the average listing price is £9.29 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.
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