---
title: "Search terms — shampoo cap - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/shampoo-cap/search-terms"
last_updated: "2026-08-09T15:54:27.061Z"
locale: en
meta:
  description: "Niche score 54/100 · £420K/yr market · 272K searches/yr · £11.07 avg price. Soft demand (-9.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £420K/yr market · 272K searches/yr · £11.07 avg price. Soft demand (-9.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — shampoo cap - Flapen"
---

# **shampoo cap**

**Worth a look**

Shows low returns (0.4%), but soft demand (-9.6% this quarter) keeps it on the watch list.

Market size 56Growth 20Conversion 96Competition 26Returns 98Price range 24Avg price 42Brand share 59Review moat 46Quality gap 73

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****£420K**

£420K/yr · 272K searches

**Review moat**

**Okay****1,914.5**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£11.07**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Bad****£3.17–£18.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-9.6%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms