---
title: "Reviews — shampoo bar - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/shampoo-bar/reviews"
last_updated: "2026-08-09T17:04:31.259Z"
locale: en
meta:
  description: "Niche score 46/100 · £123K/yr market · 274K searches/yr · £6.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £123K/yr market · 274K searches/yr · £6.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — shampoo bar - Flapen"
---

# **shampoo bar**

**Skip it**

Prices mostly outside the sweet spot ($2.41–$16.13) — this niche doesn't clear our bar today.

Market size 28Growth 28Conversion 77Competition 46Returns 99Price range 8Avg price 17Brand share 44Review moat 23Quality gap 67

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£123K**

£123K/yr · 274K searches

**Growth**

**Okay****+2.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,682.71**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£6.02**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.41–£16.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Reviews