---
title: "Trend — sfx makeup - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/sfx-makeup/trend"
last_updated: "2026-08-09T18:13:55.586Z"
locale: en
meta:
  description: "Niche score 52/100 · £30K/yr market · 103K searches/yr · £14.63 avg price. A small market ($30K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £30K/yr market · 103K searches/yr · £14.63 avg price. A small market ($30K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sfx makeup - Flapen"
---

# **sfx makeup**

**Worth a look**

Shows low returns (0.9%), but a small market ($30K/yr) keeps it on the watch list.

Market size 8Growth 31Conversion 25Competition 71Returns 95Price range 62Avg price 72Brand share 61Review moat 59Quality gap 75

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£14.63**

avg listing price — sweet spot $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£3.43–£139.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,130.66**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+5.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£30K**

£30K/yr · 103K searches

## Trend