---
title: "Setting Spray — £1.6M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/setting-spray"
last_updated: "2026-08-09T17:11:49.413Z"
locale: en
meta:
description: "Niche score 56/100 · £1.6M/yr market · 1.8M searches/yr · £7.45 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £1.6M/yr market · 1.8M searches/yr · £7.45 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Setting Spray — £1.6M/yr Amazon UK Niche (2026) - Flapen"
---
# **setting spray**
**Launch it**
A $1.6M/yr market growing +26.6% this quarter with returns at 0.1% — clears our launch bar.
Market size 88Growth 54Conversion 94Competition 22Returns 100Price range 23Avg price 21Brand share 33Review moat 22Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.6M**
£1.6M/yr · 1.8M searches
**Growth**
**Good****+26.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****£2.55–£18.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****10,068.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.45**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, setting spray is a £1.6M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 85% of demand. Verdict: Launch it — 56/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **setting spray market data**
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£1.1M–£1.5M**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **—flat
**Sellers**
**107**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**11%**
- L'Oreal Paris49% - e.l.f.12% - NYX PROFESSIONAL MAKEUP11% - Essence Cosmetics8% - Revolution Beauty London5% - Urban Decay4% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.6% search growth over the last 90 days.
70K50KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/setting-spray/trend)
## **Top setting spray search terms**
- **setting spray**870K/yr+18.3%8.3% conv. - **loreal setting spray**220K/yr+67.2%13.9% conv. - **setting spray makeup**122K/yr+17.1%8.6% conv. - **one size setting spray**59K/yr+72.6%1.5% conv. - **makeup setting spray**61K/yr+26.4%7.9% conv. - **make up setting spray for face**56K/yr+31.6%10.7% conv. - **nyx setting spray**50K/yr+20.1%10.1% conv. - **revolution setting spray**44K/yr+29.1%6.8% conv. - **loreal infallible setting spray**42K/yr+27.9%15.5% conv. - **fixing spray makeup**36K/yr+19.7%7.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/setting-spray/search-terms)
## **Top setting spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£160K20%£320K30%£480K40%£639K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Paris Setting Spray Infallible 3-Second Makeup Setting Spray Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 75ml**L'Oreal Paris**£6.11**4.4★8,425 rev](https://www.amazon.co.uk/dp/B0CNQ4DJRV) [2**LOréal Paris Setting Spray XL Infallible 3-Second Setting Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 150ml**L'Oreal Paris**£9.09**4.4★8,425 rev](https://www.amazon.co.uk/dp/B0FGJ9P8L9) [3**e.l.f. Power Grip Dewy Setting Spray Long-Lasting Formula Grips Makeup For A Hydrated Dewy Finish Vegan & Cruelty-Free**e.l.f.**£8.11**4.4★9,428 rev](https://www.amazon.co.uk/dp/B0CXQR14J3) [4**essence fix & LAST 18h LONG-LASTING MAKE-UP FIXING SPRAY mattifying fixing express result matte (50ml)**Essence Cosmetics**£2.55**4.4★2,877 rev](https://www.amazon.co.uk/dp/B0DLQH4PK1) [5**NYX Professional Makeup Setting Spray Makeup Setting Spray Long-lasting Wear Transfer Resistant & Waterproof Dry Naturally Flawless Makeup Appearance The Face Glue 60ml**NYX PROFESSIONAL MAKEUP**£5.95**4.4★10,864 rev](https://www.amazon.co.uk/dp/B0DHY9JSNV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Urban Decay All Nighter Waterproof Makeup Setting Spray Natural Finish Up to 24hr Wear +22% Finer Mist Hydrating Sweat & Transfer Resistant (Travel Size or Full Size)**Urban Decay**£10.45**1,488 rev4mo ago](https://www.amazon.co.uk/dp/B0F756QDRX) [**LOréal Paris Setting Spray XL Infallible 3-Second Setting Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 150ml**L'Oreal Paris**£9.09**8,425 rev12mo ago](https://www.amazon.co.uk/dp/B0FGJ9P8L9) [**essence fix & LAST 18h LONG-LASTING MAKE-UP FIXING SPRAY mattifying fixing express result matte (50ml)**Essence Cosmetics**£2.55**2,877 rev1y ago](https://www.amazon.co.uk/dp/B0DLQH4PK1) [**TIRTIR Mask Fit Make-up Fixer 24H Long Lasting Makeup Finishing Setting Spray Lightweight and Non-greasy 2.7 Fl Oz**TIRTIR**£9.30**6,550 rev1y ago](https://www.amazon.co.uk/dp/B0BT1D5J52) [**NYX Professional Makeup Setting Spray Makeup Setting Spray Long-lasting Wear Transfer Resistant & Waterproof Dry Naturally Flawless Makeup Appearance The Face Glue 60ml**NYX PROFESSIONAL MAKEUP**£5.95**10,864 rev1y ago](https://www.amazon.co.uk/dp/B0DHY9JSNV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Urban Decay All Nighter Waterproof Makeup Setting Spray Natural Finish Up to 24hr Wear +22% Finer Mist Hydrating Sweat & Transfer Resistant (Travel Size or Full Size)**Urban Decay**£10.45**4.6★**▲ 242%**](https://www.amazon.co.uk/dp/B0F756QDRX) [**essence fix & LAST 18h LONG-LASTING MAKE-UP FIXING SPRAY mattifying fixing express result matte (50ml)**Essence Cosmetics**£2.55**4.4★**▲ 174%**](https://www.amazon.co.uk/dp/B0DLQH4PK1) [**NYX Professional Makeup Setting Spray Makeup Setting Spray Long-lasting Wear Transfer Resistant & Waterproof Dry Naturally Flawless Makeup Appearance The Face Glue 60ml**NYX PROFESSIONAL MAKEUP**£5.95**4.4★**▲ 22%**](https://www.amazon.co.uk/dp/B0DHY9JSNV) [**e.l.f. Power Grip Dewy Setting Spray Long-Lasting Formula Grips Makeup For A Hydrated Dewy Finish Vegan & Cruelty-Free**e.l.f.**£8.11**4.4★**▲ 13%**](https://www.amazon.co.uk/dp/B0CXQR14J3) [**LOréal Paris Setting Spray XL Infallible 3-Second Setting Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 150ml**L'Oreal Paris**£9.09**4.4★**▲ 12%**](https://www.amazon.co.uk/dp/B0FGJ9P8L9)
**~~View all trending →~~**
## **What buyers say about setting spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“the bottle feels really good quality”*
**Value For Money**17%
*“Good value for money”*
**Durability**9%
*“Outstanding staying power”*
**Moist/Dry**7%
*“Great for dry skin”*
**Advertised Vs Actual Product**6%
*“Absolutely as promised”*
**Brightness/Shine/Glow**6%
*“Really works and gives a soft glow”*
**Smell**4%
*“Doesnt smell that bad”*
**Suitability Combination Skin**3%
*“works well on all skin types”*
**Suitability Dry Skin**3%
*“Great for dry skin”*
**Adhesion/Stickiness**3%
*“not too sticky”*
### **What buyers complain about **
**Smell**20%
*“The smell is extremely unpleasant”*
**Moist/Dry**9%
*“Drying”*
**Functionality-Overall**8%
*“Poor results”*
**Value For Money**5%
*“not worth the price”*
**Adhesion/Stickiness**5%
*“Leaves a thick glue like residue”*
**Allergies**4%
*“Very bad for sensitive skin”*
**Suitability Dry Skin**3%
*“isn't drying. i have slightly sensitive skin”*
**Oily/Greasy**3%
*“all it did was make my makeup really greasy looking”*
**Size-Overall**3%
*“Didnt suit my skin”*
**Quality-Overall**2%
*“No better than the cheaper makes”*
### **Top return reasons **
**Size-Overall**24%
**Functionality-Overall**17%
**Leak-Proof**11%
**Value For Money**7%
**Product Condition**5%
**Defective Material/Parts**5%
**Smell**4%
**Dilute/Watery**4%
**Quality-Overall**4%
**Motor Power**4%
## **Common questions**
- **Is setting spray profitable to sell on Amazon United Kingdom?**
- The niche generates £1.6M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +26.6%. Flapen's verdict: Launch it (56/100).
- **How competitive is the setting spray niche?**
- 11 brands and 107 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in setting spray?**
- Top complaints mined from reviews: Smell, Moist/Dry, Functionality-Overall. The return rate is 0.1%.
- **When does demand for setting spray peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the setting spray niche?**
- Listings span £2.55–£18.75; the average listing price is £7.45 (sweet spot $15–$100). The average incumbent carries 10,068 reviews — the moat a new listing must climb.
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