---
title: "Seoul 1988 Eye Cream — £168K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/seoul-1988-eye-cream"
last_updated: "2026-08-06T22:56:04.819Z"
locale: en
meta:
description: "Niche score 37/100 · £168K/yr market · 159K searches/yr · £13.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £168K/yr market · 159K searches/yr · £13.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Seoul 1988 Eye Cream — £168K/yr Amazon UK Niche (2026) - Flapen"
---
# **seoul 1988 eye cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 4Conversion 79Competition 2Returns 98Price range 13Avg price 61Brand share 0Review moat 53Quality gap 70
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£13.30**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,373.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£168K**
£168K/yr · 159K searches
**Price range**
**Bad****£11.40–£15.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-41.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, seoul 1988 eye cream is a £168K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **seoul 1988 eye cream market data**
- **Units sold / yr**
- **8K–10K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£106K–£133K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#627**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- K-SECRET93% - Shefave4% - MrCuvaryas3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — -41.4% search growth over the last 90 days.
4K3KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/seoul-1988-eye-cream/trend)
## **Top seoul 1988 eye cream search terms**
- **seoul 1988**43K/yr-28.6%4.5% conv. - **seoul 1988 serum retinol**34K/yr-28.9%5.6% conv. - **seoul 1988 eye cream**31K/yr-57.0%4.9% conv. - **k secret seoul 1988 retinal**11K/yr-13.5%8.4% conv. - **k secret**3K/yr-22.6%4.1% conv. - **seoul 1988 retinal**7K/yr-69.4%7.2% conv. - **seul 1988**3K/yr-29.5%5.7% conv. - **k secret seoul 1988 eye cream**3K/yr-33.0%9.0% conv. - **ksecret**3K/yr-23.1%2.2% conv. - **k-secret**19K/yr-94.0%3.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/seoul-1988-eye-cream/search-terms)
## **Top seoul 1988 eye cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£25K30%£50K45%£76K60%£101K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**K-SECRET SEOUL 1988 Retinal Serum Formulated with Advanced Retinal Liposome 2% and 58% Black Ginseng Extract | Fine Lines and Skin Texture Care Serum | Korean Skincare | 30 ml**K-SECRET**£13.43**4.4★4,558 rev](https://www.amazon.co.uk/dp/B0CP3C7TTJ) [2**K-SECRET SEOUL 1988 Retinal Eye Cream Formulated with Advanced Retinal Liposome 4% and Fermented Bean for Dark Circles and Fine Line Care | Korean Skincare | 30 ml**K-SECRET**£12.38**4.2★3,147 rev](https://www.amazon.co.uk/dp/B0DGGBYDRZ) [3**K-SECRET SEOUL 1988 Retinal Advanced Shot Formulated with 22 275 Spicules and Advanced Retinal Liposome 12% | Fine Lines and Skin Texture Care Serum | Korean Skincare | 15 ml**K-SECRET**£11.40**4.4★188 rev](https://www.amazon.co.uk/dp/B0FWK8XS97) [4**K-SECRET SEOUL 1988 Retinal Cream Formulated with Advanced Retinal Liposome 1% and Fermented Rice Extract | Daily Fine Lines and Skin Texture Care | Korean Skincare | 50 ml**K-SECRET**£15.52**4.4★336 rev](https://www.amazon.co.uk/dp/B0DGGK9PX4) [5**1988 Retinol Eye Cream Anti Aging & 1988 Retinol Serum For Face Korean Ginseng Retinal Anti Wrinkle Serum - Intense Hydration Anti-Aging Solution For Wrinkles - Nourishment & Smooth Glowing Skin**Shefave**£13.91**5.0★7 rev](https://www.amazon.co.uk/dp/B0FGNDDTNL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1988 Retinol Eye Cream Anti Aging & 1988 Retinol Serum For Face Korean Ginseng Retinal Anti Wrinkle Serum - Intense Hydration Anti-Aging Solution For Wrinkles - Nourishment & Smooth Glowing Skin**Shefave**£13.91**7 rev1mo ago](https://www.amazon.co.uk/dp/B0FGNDDTNL) [**K-SECRET SEOUL 1988 Retinal Advanced Shot Formulated with 22 275 Spicules and Advanced Retinal Liposome 12% | Fine Lines and Skin Texture Care Serum | Korean Skincare | 15 ml**K-SECRET**£11.40**188 rev4mo ago](https://www.amazon.co.uk/dp/B0FWK8XS97) [**1988 Retinal Serum + 1988 Eye Cream or Dark Circles and Puffy Eyes | Retinol Serum for Face & Eye Anti Aging Wrinkle Care Set Nourishment & Smooth Fine Lines Revitalising Glowing Korean Skincare**MrCuvaryas**£13.19**4 rev10mo ago](https://www.amazon.co.uk/dp/B0FR4TFFQ1) [**K-SECRET SEOUL 1988 Retinal Cream Formulated with Advanced Retinal Liposome 1% and Fermented Rice Extract | Daily Fine Lines and Skin Texture Care | Korean Skincare | 50 ml**K-SECRET**£15.52**336 rev1y ago](https://www.amazon.co.uk/dp/B0DGGK9PX4) [**K-SECRET SEOUL 1988 Retinal Eye Cream Formulated with Advanced Retinal Liposome 4% and Fermented Bean for Dark Circles and Fine Line Care | Korean Skincare | 30 ml**K-SECRET**£12.38**3,147 rev1y ago](https://www.amazon.co.uk/dp/B0DGGBYDRZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**K-SECRET SEOUL 1988 Retinal Advanced Shot Formulated with 22 275 Spicules and Advanced Retinal Liposome 12% | Fine Lines and Skin Texture Care Serum | Korean Skincare | 15 ml**K-SECRET**£11.40**4.4★**▲ 455%**](https://www.amazon.co.uk/dp/B0FWK8XS97) [**1988 Retinol Eye Cream Anti Aging & 1988 Retinol Serum For Face Korean Ginseng Retinal Anti Wrinkle Serum - Intense Hydration Anti-Aging Solution For Wrinkles - Nourishment & Smooth Glowing Skin**Shefave**£13.91**5.0★**▲ 125%**](https://www.amazon.co.uk/dp/B0FGNDDTNL) [**1988 Retinal Serum + 1988 Eye Cream or Dark Circles and Puffy Eyes | Retinol Serum for Face & Eye Anti Aging Wrinkle Care Set Nourishment & Smooth Fine Lines Revitalising Glowing Korean Skincare**MrCuvaryas**£13.19**3.6★**▲ 65%**](https://www.amazon.co.uk/dp/B0FR4TFFQ1) [**K-SECRET SEOUL 1988 Retinal Serum Formulated with Advanced Retinal Liposome 2% and 58% Black Ginseng Extract | Fine Lines and Skin Texture Care Serum | Korean Skincare | 30 ml**K-SECRET**£13.43**4.4★**— 1%**](https://www.amazon.co.uk/dp/B0CP3C7TTJ) [**K-SECRET SEOUL 1988 Retinal Eye Cream Formulated with Advanced Retinal Liposome 4% and Fermented Bean for Dark Circles and Fine Line Care | Korean Skincare | 30 ml**K-SECRET**£12.38**4.2★**▼ 17%**](https://www.amazon.co.uk/dp/B0DGGBYDRZ)
**~~View all trending →~~**
## **What buyers say about seoul 1988 eye cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“nice quality”*
**Value For Money**18%
*“affordable price range”*
**Suitability Combination Skin**15%
*“Lovely glass skin”*
**Suitability Dry Skin**8%
*“Good product for smooth and fine skin”*
**Absorbency**8%
*“absorbs well”*
**Color**5%
*“Brighter under eyes”*
**Moist/Dry**5%
*“It leaves my under eyes moisturized”*
**Soft Feel**5%
*“Just started to use it skin looks a lot smoother”*
**Wrinkle**5%
*“Works on my wrinkles”*
**Symptom Reduction**5%
*“It has reduced fine lines”*
### **What buyers complain about **
**Allergies**27%
*“It leaves your skin patchy and irritated”*
**Sensitivity-Overall**18%
*“No good for sensitive eyes”*
**Functionality-Overall**18%
*“Didnt work for me”*
**Skin Health**9%
*“It leaves your skin patchy and irritated”*
**Quality-Overall**9%
*“The quality is not really good”*
**Adhesion/Stickiness**3%
*“Not impressed, find the lotion too sticky and feels slightly greasy on the skin, no real difference to the eyes”*
**Oily/Greasy**3%
*“Not impressed, find the lotion too sticky and feels slightly greasy on the skin, no real difference to the eyes”*
**Suitability Combination Skin**3%
*“Not impressed, find the lotion too sticky and feels slightly greasy on the skin, no real difference to the eyes”*
### **Top return reasons **
**Defective Material/Parts**22%
**Leak-Proof**17%
**Product Condition**11%
**Value For Money**11%
**Skin Health**11%
**Advertised Vs Actual Product**11%
**Functionality-Overall**11%
**Gap/Hole**6%
## **Common questions**
- **Is seoul 1988 eye cream profitable to sell on Amazon United Kingdom?**
- The niche generates £168K/yr across 6 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -41.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the seoul 1988 eye cream niche?**
- 3 brands and 47 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in seoul 1988 eye cream?**
- Top complaints mined from reviews: Allergies, Sensitivity-Overall, Functionality-Overall. The return rate is 0.3%.
- **What does it cost to enter the seoul 1988 eye cream niche?**
- Listings span £11.40–£15.52; the average listing price is £13.30 (sweet spot $15–$100). The average incumbent carries 1,373 reviews — the moat a new listing must climb.
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