---
title: "Products — sensitive body wash - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/sensitive-body-wash/products"
last_updated: "2026-07-21T10:40:42.152Z"
locale: en
meta:
  description: "sensitive body wash shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "sensitive body wash shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — sensitive body wash - Flapen"
---

# **sensitive body wash**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 79Growth 38Conversion 95Competition 43Returns 100Price range 24Avg price 28Brand share 0Review moat 63Quality gap 19

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.1M**

£1.1M/yr · 938K searches

**Review moat**

**Good****991.1**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+10.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£9.34**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.22–£18.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand