---
title: "Semi Permanent Hair Dye — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/semi-permanent-hair-dye"
last_updated: "2026-08-06T13:55:16.278Z"
locale: en
meta:
description: "Niche score 41/100 · £44K/yr market · 224K searches/yr · £7.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £44K/yr market · 224K searches/yr · £7.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Semi Permanent Hair Dye — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **semi permanent hair dye**
**Skip it**
Prices mostly outside the sweet spot ($3.48–$11.50) — this niche doesn't clear our bar today.
Market size 11Growth 21Conversion 34Competition 84Returns 100Price range 0Avg price 20Brand share 13Review moat 25Quality gap 68
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,409.72**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.14**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£44K**
£44K/yr · 224K searches
**Price range**
**Bad****£3.48–£11.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, semi permanent hair dye is a £44K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **semi permanent hair dye market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£36K–£43K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#90**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **68%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**187**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 65%
**Open market**
**4%**
- L'Oreal Paris82% - Clairol7% - L'ORÉAL2% - Wella Professionals1% - Schwarzkopf1% - Crazy Color1% - Open — no brand owns it (5 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.
18K13KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/semi-permanent-hair-dye/trend)
## **Top semi permanent hair dye search terms**
- **loreal excellence hair dye**41K/yr+10.4%2.8% conv. - **loreal preference hair dye**41K/yr-13.4%1.5% conv. - **semi-permanent hair colour**27K/yr-12.9%0.3% conv. - **semi permanent hair colour**13K/yr-3.2%0.6% conv. - **loreal preference**12K/yr-16.6%0.8% conv. - **loreal paris hair dye**7K/yr-5.9%1.2% conv. - **loreal colour**7K/yr+9.2%1.1% conv. - **excellence hair dye**9K/yr-36.6%2.8% conv. - **light brown**6K/yr+12.0%1.3% conv. - **loreal excellence**7K/yr-12.9%2.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/semi-permanent-hair-dye/search-terms)
## **Top semi permanent hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£3K9%£4K12%£5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Paris Excellence Crème Permanent Hair Dye Radiant At-Home Hair Colour with up to 100% Grey Coverage Pro-Keratin Up to 8 Weeks of Colour Colour: 5 Natural Brown**L'Oreal Paris**£6.76**4.5★3,085 rev](https://www.amazon.co.uk/dp/B001RYNQ40) [2**LOréal Paris Excellence Universal Nudes Hair Colour Ammonia-Free Micro-Keratine Triple Care 100% Grey Coverage Radiance Boosting 5U Universal Light Brown**L'Oreal Paris**£7.66**4.4★660 rev](https://www.amazon.co.uk/dp/B094KH8CH1) [3**LOréal Paris Excellence Universal Nudes Hair Colour Ammonia-Free Micro-Keratine Triple Care 100% Grey Coverage Radiance Boosting 4U Universal Brown**L'Oreal Paris**£7.57**4.4★660 rev](https://www.amazon.co.uk/dp/B094KHWCZX) [4**LOréal Paris Excellence Crème Permanent Hair Dye Radiant At-Home Hair Colour with up to 100% Grey Coverage Pro-Keratin Up to 8 Weeks of Colour Colour: 3 Natural Darkest Brown**L'Oreal Paris**£6.81**4.5★3,085 rev](https://www.amazon.co.uk/dp/B001RYNQ3G) [5**LOréal Paris Excellence Crème Permanent Hair Dye Radiant At-Home Hair Colour with up to 100% Grey Coverage Pro-Keratin Up to 8 Weeks of Colour Colour: 9 Natural Light Blonde**L'Oreal Paris**£7.51**4.6★363 rev](https://www.amazon.co.uk/dp/B001RYUFTE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Excellence Age Perfect Nudes Permanent Hair Colour for Mature Hair No Ammonia Triple Care Routine with Micro-Keratin 100% Grey Coverage 8.13 Natural Beige Blonde**L'Oreal Paris**£9.92**16 rev4mo ago](https://www.amazon.co.uk/dp/B0GPRWLZN8) [**Preference Vivids 5.230 Mocha: Long-lasting high-intensity permanent hair colour. Enjoy vibrant captivating results with this rich mocha shade providing exceptional depth and luminosity.**L'Oreal Paris**£7.53**2,377 rev4y ago](https://www.amazon.co.uk/dp/B09NQHSPZD) [**Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Chocolate Touch 150ml**Wella Professionals**£9.18**2,893 rev5y ago](https://www.amazon.co.uk/dp/B08NF5JL3F) [**LOréal Paris Excellence Universal Nudes Hair Colour Ammonia-Free Micro-Keratine Triple Care 100% Grey Coverage Radiance Boosting 5U Universal Light Brown**L'Oreal Paris**£7.66**660 rev5y ago](https://www.amazon.co.uk/dp/B094KH8CH1) [**LOréal Paris Excellence Universal Nudes Hair Colour Ammonia-Free Micro-Keratine Triple Care 100% Grey Coverage Radiance Boosting 4U Universal Brown**L'Oreal Paris**£7.57**660 rev5y ago](https://www.amazon.co.uk/dp/B094KHWCZX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOreal Paris Excellence Age Perfect Nudes Permanent Hair Colour for Mature Hair No Ammonia Triple Care Routine with Micro-Keratin 100% Grey Coverage 8.13 Natural Beige Blonde**L'Oreal Paris**£9.92**4.3★**▲ 193%**](https://www.amazon.co.uk/dp/B0GPRWLZN8) [**LOreal Paris Preference Hair Dye Long Lasting Brilliance Luminous Permanent Rich Hair Colour Achieve radiant Salon-Inspired Results Shade: 6.45 Brooklyn**L'Oreal Paris**£7.74**4.5★**▲ 184%**](https://www.amazon.co.uk/dp/B00H463226) [**Preference Vivids 5.230 Mocha: Long-lasting high-intensity permanent hair colour. Enjoy vibrant captivating results with this rich mocha shade providing exceptional depth and luminosity.**L'Oreal Paris**£7.53**4.4★**▲ 75%**](https://www.amazon.co.uk/dp/B09NQHSPZD) [**LOréal Paris Excellence Cool Crème Permanent Hair Dye Radiant At-Home Hair Colour with up to 100% Grey Coverage Pro-Keratin Up to 8 Weeks of Colour Colour: 5.11 Ultra Ash Light Brown**L'Oreal Paris**£7.60**4.4★**▲ 60%**](https://www.amazon.co.uk/dp/B08V7ZNB92) [**LOréal Paris Excellence Crème Permanent Hair Dye Radiant At-Home Hair Colour with up to 100% Grey Coverage Pro-Keratin Up to 8 Weeks of Colour Colour: 8.1 Natural Ash Blonde**L'Oreal Paris**£7.53**4.5★**▲ 55%**](https://www.amazon.co.uk/dp/B001RYSHIK)
**~~View all trending →~~**
## **What buyers say about semi permanent hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**34%
*“Strong colour”*
**Quality-Overall**11%
*“Great hair product”*
**Ease Of Use**8%
*“EASY TO USE”*
**Value For Money**7%
*“Worth it”*
**Coverage**5%
*“Covers well”*
**Suitability Colored Hair**5%
*“This blonde hair dye is really good”*
**Smell**4%
*“Smells nice”*
**Ease Of Application**4%
*“surprisingly easy application”*
**Advertised Vs Actual Product**3%
*“As described”*
**Soft Feel**3%
*“it has made my hair so soft”*
### **What buyers complain about **
**Color**31%
*“not the colour”*
**Suitability Colored Hair**17%
*“No change In hair colour”*
**Functionality-Overall**7%
*“Did absolutely nothing”*
**Value For Money**5%
*“Cheap and not worth it”*
**Hair Related**3%
*“Didnt work at all on my hair despite leaving it on for 40 minutes”*
**Coverage**3%
*“Poor cover of grey”*
**Durability**3%
*“Product did not last”*
**Smell**2%
*“The worst chemical smell Ive ever experienced”*
**Advertised Vs Actual Product**2%
*“The box doesnt look like the pictures”*
**Quality-Overall**2%
*“Cheap and not worth it”*
### **Top return reasons **
**Color**58%
**Functionality-Overall**11%
**Suitability Colored Hair**8%
**Language Issues**6%
**Suitability Short Hair**4%
**Instructions/User Manual/Troubleshooting**3%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**3%
**Value For Money**2%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is semi permanent hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 60 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the semi permanent hair dye niche?**
- 11 brands and 187 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in semi permanent hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.
- **When does demand for semi permanent hair dye peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the semi permanent hair dye niche?**
- Listings span £3.48–£11.50; the average listing price is £7.14 (sweet spot $15–$100). The average incumbent carries 4,410 reviews — the moat a new listing must climb.
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